Best AI shopping assistants in 2026

1. 

   Agent that narrows it to about five picks

   1. Wizard

   6.4/10

   Wizard suits shoppers who would rather describe what they want in plain language, with a material or a budget, and get a short answer than scroll a long list. Per its press release, it ranks products by weighing attributes, customer reviews and editorial sources, then returns about five picks with review analysis. Co-founded by Marc Lore and Melissa Bridgeford, it launched publicly on February 11, 2026, and Fortune describes electronics as its first test category. Best Buy is the only native checkout partner so far; other results link out to the retailer to pay, and returns follow each vendor's policy. It is free: the terms charge no membership fee but reserve the right to add fees with notice. Per Fortune, Wizard says it sells no sponsored placements and plans to earn from take rates and affiliate fees; that is a company statement with no independent verification found. Only an English-only web beta was found, with no App Store or Google Play listing, and Trustpilot shows 4.5/5 from just 15 reviews. Privacy is the main caveat: Wizard's own notice states it sells or shares personal information for cross-context behavioral advertising, collects precise location and records sessions with Hotjar and FullStory. That is the company's own disclosure, not a regulator's finding; California residents can opt out and the site honours the Global Privacy Control signal.

   Read our full Wizard review
2. 

   Fashion price check across new and resale

   2. Phia

   6.5/10

   Phia suits online fashion shoppers who want to know whether a price is fair before buying. In Safari on iPhone, a "Should I Buy This?" button checks the item against retail and resale listings, and the website says Phia compares 220,000+ sites. It also applies coupons at checkout, sends price-drop alerts, awards points redeemable for gift cards and searches from screenshots. Everything is free, on an iOS app, a Chrome extension and the website, but there is no Android app and the interface is English only. It is rated 4.76/5 on the US App Store from about 22,800 ratings and 4.9/5 on the Chrome Web Store from 185. Phia earns affiliate commissions, and that is where its main problem lies. In July 2026 Bloomberg, researcher Ben Edelman and Capital One Shopping reported that the extension set affiliate cookies to claim commissions on sales others had referred. Phia acknowledged "misattributions", says it removed the features on 7 July 2026 and is reversing transactions with partners; Impact.com suspended its account. In August 2026 Bloomberg, citing internal messages, reported the co-founders had known since December 2025. The issue is confirmed by Phia's own admission; no regulator or court action was found, and the reports describe retailers and other referrers as the parties harmed. Privacy is the second caveat: in November 2025 Fortune reported that an earlier extension uploaded copies of pages users opened. Phia removed that feature and says it now logs URLs only, but its current policy still covers URLs viewed, mouse movements and keystrokes on its services, plus information about other shopping sites you visit, which may include page content. Photos for try-on go to third-party AI models, and Phia says it does not use them to train AI.

   Read our full Phia review
3. 

   Cross-store price check and coupon testing

   3. Pricifly

   5.5/10

   Pricifly is a Chrome extension with a web portal that compares the price of the item you are viewing across stores and tests coupon codes at checkout. The homepage says it recognises products on Amazon, eBay, Walmart, Target, Best Buy, Etsy, AliExpress and Shopify stores, ranks results by item price plus shipping and keeps the code that saves the most. Along with Onton, it is one of two picks that pair a free tier with paid plans: Free gives 10 comparison credits a month with no card, and the pricing page lists Starter at $4, Pro at $9 and Power at $19 a month, billed monthly, for 40, 120 and 300 credits. The Chrome Web Store page instead says $7 a month after a 14-day trial, so check the checkout page; no refund policy was found. Pricifly discloses that some codes come from affiliate networks and may earn it a commission, and says code order depends only on savings. Its data disclosures do not match: the privacy policy says it collects no external browsing history and only city-level location, while the Chrome Web Store privacy section lists location, web history and website content as data the extension handles. It is also very new, launched on Product Hunt in 2026, with 7 users and one 5-star rating on the Chrome Web Store and almost no independent reviews, so its accuracy and code success are unverified. The interface is English only, and the only support contact found is a Gmail address.

   Read our full Pricifly review
4. 

   Fashion search by description or photo

   4. Daydream

   6.8/10

   Daydream suits people who would rather describe an outfit, such as a summer wedding dress under a set price, or upload a photo or screenshot than filter product lists. Results come from many retailers; TechCrunch reports about 3 million products from 325+ retailers. Items can be saved to collections, a sparkle button finds similar pieces, and an optional Style Passport stores sizes, brands and budget. On iPhone it works with Siri and Apple Visual Intelligence, and in September 2026 TechCrunch reported it can scan outfits in the Photos library on iOS 27. It is free, and the App Store listing says "Zero ads". With Buy for me, Daydream and a checkout provider place the order with the merchant after you confirm; the merchant remains the seller and handles returns and refunds, and Daydream may earn commissions. The terms limit use to US adults aged 18 or older, the interface is English only, and it runs on the web and iOS. The App Store shows 4.2/5, but from only 79 ratings. On data, the policy allows sharing hashed email addresses or phone numbers with Meta and Google for ad measurement, and notes that hashing does not make data anonymous; apart from honouring Global Privacy Control there is no separate advertising opt-out. Despite the "Zero ads" line, the App Store privacy label lists contact info, identifiers and usage data as used to track you. The Gmail and Google Calendar connectors are optional and read-only, are not used for advertising or model training, and their data is deleted on disconnection, though backups may keep it for up to 90 days.

   Read our full Daydream review
5. 

   AI stylist for clothes you already own

   5. Alta

   6.8/10

   Alta suits people who want to style what they already own before buying more. Items go into a digital closet by photo, by forwarded receipt email or from Alta's database, and AI removes photo backgrounds and fills in details such as fabric and fit. The app suggests outfits from the weather and your calendar, builds packing lists for multi-city trips, renders outfits on an avatar and tracks cost per wear. Shopping comes in through closet-gap suggestions and wishlist price-drop alerts. It is free on iOS, Android and the web, with no paid plan or in-app purchases listed, but the company does not say how long that will last; Fortune reports Alta also sells enterprise offerings to brands and retailers. It is rated 4.9/5 on the US App Store from about 19,000 ratings. Readers outside the US face a firm limit: the privacy policy requires users to be US residents over 13, and the interface is English only. The data it collects is sensitive: location, age, height, body shape, photos and receipt emails. Your feedback trains a personal model tied to your account, staff may review it for annotation, and ad partners such as Meta Pixel may track activity. Google Calendar access is read-only and not used for AI or ads, and accounts can be deleted from Profile Settings. Support is a single contact email.

   Read our full Alta review
6. 

   Furniture search with room visualisation

   6. Onton

   6.6/10

   Onton covers furniture and home decor: search by words or a reference image, pinpoint products inside a picture, then arrange choices on a mood-board canvas. Its Imagine tool generates interior designs linked to product search, and per TechCrunch you can add a photo of your own room and ask the AI to furnish it. In November 2025 the company, formerly called Deft, said it had over 2 million monthly active users. Onton publishes a benchmark claiming 63.0% top-10 accuracy against 54.3% for Google Shopping and 46.9% for Amazon, but the 90 queries were curated by Onton and judged by three AI models, so it remains a vendor claim. Its support page says Onton never lets brands advertise or manipulate results. The Free plan gives 10 images a month and 10 canvases with no card; Basic, Plus and Studio cost $8, $20 and $35 a month billed annually for 75, 250 and 750 images, with no month-to-month option, and a $24 Boost adds 250 image credits that never expire. No refund policy is published, though cancellation is self-service from the account menu. It is web-only and English-only, with no app-store app and no app-store or review-site ratings yet. The privacy policy says personal data is not sold, but the site logs clicks, mouse movements and keypresses, and an advertising partner may retarget users, including based on activity outside the site. Per TechCrunch, apparel and electronics are only planned.

   Read our full Onton review