Source-backed analysis8
Review basis
Research-based review: the AppDuo Editorial Team compiled it from official pages, documentation, app stores, press and user feedback, without hands-on testing. Every claim links to a source with the date it was checked.
8 reference sourcesInformation updated Nov 11, 2026
How we review
Alta Review
Free AI stylist and digital closet that builds outfits from clothes you own
By AppDuo Editorial Team · Fact-checked
- Web
- iOS
- Android
On this page
Decide at a glance
Our verdict
Alta suits people who want to digitise a wardrobe and get outfit suggestions based on weather, schedule and budget without paying. The trade-offs are an English-only interface, a US-residents-only policy and no word on long-term pricing.
Best for: People who want to organise a wardrobe and track cost per wear
Skip it if: People who live outside the US or need a non-English interface
Pros
- Free: neither the official site nor the App Store lists a paid plan or in-app purchases
- Broad digital-closet feature set: photo background removal, adding items from receipt emails, cost-per-wear stats and avatar try-on
- Available on iOS, Android and the web
Cons
- English-only interface
- The policy is for US residents only; the app collects location, height, body shape and photos and allows third-party ad trackers
All pros and cons · Who is it for?
More pros
- 4.9/5 on the US App Store from about 19,000 ratings
- Read-only Google Calendar integration, which the policy says is not used to train AI
More cons
- No published long-term pricing or free-tier limits
- Thin support: a single contact email in the policy and no help centre found
Best for
- Frequent travellers who want packing lists and trip lookbooks
Skip it if
- Anyone uneasy sharing photos, location, height and body shape with an AI app
Experience & key features
Alta is an AI stylist and digital closet from Flagship AI, Inc. (operating as Alta Daily), based in New York. It builds outfits from clothes the user already owns, for anything from a regular workday to a date night or a conference. It is available on iOS (released March 13, 2025), Android and the web.
Per the App Store and Google Play descriptions, users add items by forwarding receipt emails, picking from Alta's database or taking a photo. AI removes photo backgrounds and fills in details such as fabric and fit. The app suggests outfits from weather and calendar, builds packing lists for multi-city trips and renders outfits on an avatar of the user. Alta also points out gaps in a closet and alerts on wishlist price drops.
On price, the homepage states "Alta is free to use" and the App Store lists the app as free with no in-app purchases. No pricing page or usage limits are published, so future monetisation is unknown. Goodmans LLP and RetailBoss report an $11 million seed round led by Menlo Ventures, and Fortune reported a $20 million Series A pre-empted by Forerunner on October 22, 2026. Fortune also says Alta sells enterprise offerings to brands and retailers, including AI features in Rent the Runway's app.
On privacy, read the policy first: the app collects location, height, body shape and photos, allows third-party ad trackers and is meant for US residents only. Alta fits US users who want a free digital closet. For discovery and fashion inspiration rather than managing clothes you own, Daydream and Pinterest take that approach.
Screenshots
Plans & pricing
Prices last verified Nov 11, 2026
Free
PersonalFree
The official site says "Alta is free to use", and the App Store lists the app as free with no paid plans or in-app purchases. No pricing page or usage limits are published.
- Free plan limits
- No limits are published, and the company does not say how long the app will stay free.
- Free trial
- No free trial
Cancellation & refunds
There is no paid plan, so there is no refund policy to cite.
Privacy
The privacy policy (effective January 1, 2026) says Alta collects name, email, phone number, location, age, height, body shape, uploaded photos and forwarded receipt emails. User feedback trains a personal model tied to the account, and authorised staff may review feedback to annotate data. Google Calendar access is read-only, and the policy says calendar data is not sold, used for advertising or used to train AI. Third-party advertising partners (Meta Pixel is named) may place tracking technologies on the services for interest-based ads. The Google Play data-safety section says the app may share personal info, photos and videos with third parties. Users must warrant they are US residents over 13. Accounts can be deleted with the Delete Account button in Profile Settings; permanently deleted data cannot be recovered.
Alta alternatives
7.0/10Visual discovery: search ideas, save Pins to boards and shop from them
6.8/10Daydream
AI fashion shopping assistant: chat or upload a photo to search many retailers
Controversies & incidents
Issues documented by the press, regulators, courts or the vendor itself. Every item is sourced; unproven claims are labelled as allegations. Last researched: Nov 11, 2026
No significant controversies or incidents found in the sources we checked.
Frequently asked questions
Is Alta free?
For now, yes. The homepage says "Alta is free to use" and the App Store lists no paid plans. No limits or future pricing are published.
Which devices does Alta run on?
iPhone and iPad (iOS 16.4 or later), Android via Google Play, and the web at altadaily.com.
Does Alta support Vietnamese?
No. The App Store lists English only, and the privacy policy requires users to be US residents.
Does Alta use my data to train AI?
Within your account, yes: per the policy, your feedback trains a personal model tied to your account, and staff may review it for annotation. Google Calendar data is not used to train AI.
Review evidence & sources8
Scores
- Ease of use
- 7.5
- Features
- 7.5
- Value for money
- 7.5
- Performance
- 7.0
- Support
- 5.5
- Privacy & security
- 6.0
Why this score
Items can be added by photo, receipt email or Alta's database, and the app runs on iOS, Android and the web. Held back by the English-only interface.
Why this score
Weather- and calendar-based outfits, multi-city packing lists, avatar try-on, closet-gap shopping suggestions and wishlist price-drop alerts. These are described by the developer; no independent evaluation was found.
Why this score
Fully free today, but there is no long-term pricing to compare. Fortune reports enterprise offerings for brands and retailers, with shopping suggestions built into styling.
Why this score
No independent performance measurements exist. The score rests on the 4.9/5 App Store rating and ongoing updates (latest iOS release November 5, 2026; Android October 8, 2026).
Why this score
The policy lists a single contact email ([email protected]); the App Store page has no separate support link, and no help centre or documentation was found.
Why this score
Collection is broad and sensitive (precise location, body shape, photos), ad partners such as Meta Pixel may track activity, and staff may review feedback for annotation. Offset by self-serve account deletion and the commitment not to use Google Calendar data for AI or ads.
What users say
- App Store (US)4.9/5 · 19,031
Sources
- Vendor-providedOfficial websiteNov 11, 2026
- Vendor-providedOfficial privacy policyNov 11, 2026
- storeApp Store listing (United States)Nov 11, 2026
- storeiTunes Lookup API (release date, version, languages, rating)Nov 11, 2026
- pressGoodmans LLP: Alta raises $11M (2025-07-03)Nov 11, 2026
- pressRetailBoss: Alta raises $11 millionNov 11, 2026
- pressFortune: Alta raises $20M Series A (2026-10-22)Nov 11, 2026
- storeGoogle Play listing (United States)Nov 11, 2026
Specs & compatibility
- Developer
- Flagship AI, Inc. (dba Alta Daily)
- Headquarters
- United States
- Launched
- 2025
- Category
- Shopping
Capabilities
- AI features
- Mobile app
- Integrations
Platforms
- Web
- iOS
- Android
Interface languages
- English
Integrations
- Google Calendar
- Google/Apple sign-in
- Receipt email forwarding
Support
Change history
- Feature.iOS version 2.2.10 released.
- Company.Fortune reports a $20 million Series A pre-empted by Forerunner, with Menlo Ventures and Aglaé Ventures returning.
- Update.Current privacy policy takes effect.
Full change history (5)
- Company.Goodmans LLP reports an $11 million seed round led by Menlo Ventures.
- Launch.Alta Daily released on the US App Store.
About the author
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