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Source-backed analysis11

Review basis

Research-based review: the AppDuo Editorial Team compiled it from official pages, documentation, app stores, press and user feedback, without hands-on testing. Every claim links to a source with the date it was checked.

11 reference sources

Information updated Nov 10, 2026

How we review
Pinterest logo

Pinterest Review

Visual discovery: search ideas, save Pins to boards and shop from them

Editorial Team7.0/10Write the first review

By Official AppDuo editorial team · Updated

  • Web
  • iOS
  • Android
Free · Free
Visit Pinterest
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Decide at a glance

Our verdict

Pinterest suits anyone who wants visual inspiration for design, fashion, cooking or home ideas, and personal users pay nothing. The trade-offs are heavy advertising, terms that let Pinterest use content to train models and monetise it, and a wave of Pin removals and account bans in late April to early May 2025 that angered users.

Best for: Designers and content creators who gather ideas, mood boards and references

Skip it if: People who want real-time chat with friends, since the app centres on discovery rather than conversation

Pros

  • Free for personal users; 4.8/5 on the App Store (more than 364,000 ratings in Vietnam) and 4.2/5 on Google Play
  • Visual search, saving Pins to boards, collages and shopping straight from boards
  • Targeted ads based on off-Pinterest activity can be switched off in Privacy and Data settings

Cons

  • Ad-funded; data can be used for ad targeting and to train machine learning models
  • In late April to early May 2025 Pinterest removed Pins and banned accounts in large numbers, angering users (per Wikipedia)
All pros and cons · Who is it for?

Pros

  • A 'see fewer AI Pins' control and teen safety tools such as age verification

Cons

  • Feeds carry a lot of AI-generated content; reducing it is a manual, per-Pin choice available only in some categories
  • Only 1.3/5 on Trustpilot, with complaints about ads, AI images, dubious sellers and no way to reach a person after a suspension

Best for

  • People planning purchases, home decor, weddings or recipes who want to save by topic board
  • Brands and sellers who want to reach people searching for ideas via ads and shopping catalogs

Skip it if

  • Users uneasy about their content being used to train AI and monetised under Pinterest's terms

Problems it solves

Experience & key features

What is Pinterest?

Pinterest is a visual discovery platform where users save 'Pins' to topic-based 'boards'. Per Wikipedia, a closed beta launched in March 2010 and by 10 Aug 2012 no invitation was needed to join. The company went public on 18 Apr 2019 at $19 per share. In Q3 2026 Pinterest reported 661 million monthly active users, 394 million of them outside the US, Canada and Europe, and $1.174 billion in revenue.

Key features

According to the official about page, users search visually, save Pins to boards, turn Pins into collages and shop directly from boards. There are AI-powered boards, filters for body type, skin tone and hair type, and teen safety tools including age verification and parental passcodes. For businesses there are ads, a Trends tool and Pinterest Academy. The help centre offers a 'see fewer AI Pins' option in some categories.

Pricing and value

The official pages reviewed list no paid consumer tier; the Terms only require a business account and separate terms for commercial use. On the US App Store, in-app purchases are only ad-funding amounts from $5.79 to $329. Pinterest earns from advertising, so what users really give up is attention to ads and data used for targeting.

More analysis

Privacy and controversy

The policy allows using information to train machine learning models and sharing with advertising partners, while letting users opt out of targeted ads. Wikipedia records settlements of discrimination suits in 2020 and 2021, a large-scale removal of Pins and banning of accounts in late April to early May 2025 that angered users, and a cut of about 15% of staff in January 2026.

Who it's for and how it compares

Pinterest fits people seeking ideas and saving references more than connecting with friends. Instagram and Lemon8 are more socially driven; Xiaohongshu leans toward reviews and lifestyle posts; VSCO focuses on photos and colour editing; Tumblr is a microblogging platform. Pinterest's strength is board-based organisation and visual search. Points to weigh are ads, AI content and the data terms.

Screenshots

First promotional screenshot of Pinterest on the Vietnamese App Store
First promotional screenshot of Pinterest on the Vietnamese App Store
Second promotional screenshot of Pinterest on the Vietnamese App Store
Second promotional screenshot of Pinterest on the Vietnamese App Store
Third promotional screenshot of Pinterest on the Vietnamese App Store
Third promotional screenshot of Pinterest on the Vietnamese App Store

Plans & pricing

Prices last verified Nov 10, 2026

Tài khoản cá nhân / Personal account

Personal

Free

The official pages reviewed list no paid consumer tier. Under the Terms of Service, commercial use requires a business account and separate business terms.

Free plan limits
Pinterest is ad-funded. The US App Store in-app purchase list shows only 'Funds for Ads' options from $5.79 to $329, aimed at advertisers.
Free trial
No free trial
Cancellation & refunds

Not applicable to personal users because the service is free; the pages reviewed state no refund policy for ad funds.

Privacy

The privacy policy (effective 30 Apr 2025; an update takes effect 12 Nov 2026) says Pinterest collects account details, content you save or upload, messages, device information, log data such as IP address, interests inferred from activity, and precise location if enabled on your device (not in the EEA, Switzerland or the UK). Ads are based on on-platform activity and, depending on location and settings, off-platform activity; users can opt out of targeted ads, sharing or sale in settings. Public content may be available through APIs. Pinterest may use information to train machine learning models 'regardless of when Pins were posted'. Log data is generally kept 25 months and communications with Pinterest 2 years. Under-13s are not allowed. The Terms of Service grant Pinterest a non-exclusive, royalty-free, sublicensable licence to use and monetise your content, while you keep ownership.

Pinterest alternatives

Instagram logo6.7/10

Instagram

Meta's photo and video network: feed, Stories, Reels, messaging and shopping

Free
Lemon8 logo6.6/10

Lemon8

A lifestyle photo and review network with built-in editing tools

Free
All alternatives

Frequently asked questions

Is Pinterest free?

Yes, personal users pay nothing; Pinterest earns from advertising. Commercial use requires a business account.

Does Pinterest support Vietnamese?

Yes. The App Store lists Vietnamese among 37 interface languages.

Does Pinterest use my images to train AI?

The policy says Pinterest may use information to train and improve machine learning models 'regardless of when Pins were posted'. Check your account's Privacy and Data settings for the available controls.

Can I see fewer AI-generated Pins?

In some categories, yes: open the ellipsis on a Pin and choose 'see fewer' AI Pins, per the help centre.

Review evidence & sources11

Scores

Ease of use
8.2
Why this score

A simple Pin-and-board model; 4.8/5 on the App Store in both Vietnam and the US and 4.2/5 on Google Play. Marked down because ads are dense and AI Pins dilute search results.

Features
8.0
Why this score

Visual search, boards, collages, shopping, body-type and skin-tone filters, AI-powered boards and business tools. It is not a messaging app, so scope is narrower than general social networks.

Value for money
8.0
Why this score

Free for personal users with no paid tier. The real cost is advertising and the use of data for targeting, as with other ad-funded social networks.

Performance
7.5
Why this score

No independent benchmarks. The app ships weekly updates (version 14.43 on 4 Nov 2026) with bug-fix and performance notes; Pinterest reported 661 million monthly active users in Q3 2026.

Support
4.8
Why this score

A help centre and contact form, but no phone or chat with staff was found. The 2025 Pin removals and a 1.3/5 Trustpilot score point to many users left without resolution after suspensions.

Privacy & security
5.3
Why this score

A detailed policy with opt-outs for targeted ads and recognition of Global Privacy Control in some US states. Marked down because information may train models "regardless of when Pins were posted", is shared with advertising partners, and the content licence is broad.

What users say

Sources

Specs & compatibility
Developer
Pinterest, Inc.
Headquarters
United States
Launched
2010
Category
Social

Capabilities

  • AI features
  • Public API
  • Integrations
  • Mobile app

Platforms

  • Web
  • iOS
  • Android

Interface languages

  • Vietnamese
  • English
  • Japanese
  • Chinese
  • Spanish
  • French
  • Korean
  • German
  • Portuguese
  • Russian
  • Thai
  • Indonesian

Integrations

  • Shopping catalogs
  • Pinterest Ads
  • Pinterest API

Support

  • Help center

Change history

  1. Company.Pinterest reports Q3 2026: 661 million monthly active users and $1.174 billion revenue.
  2. Company.Pinterest cuts about 15% of its workforce.
  3. Update.The current Terms of Service and privacy policy take effect; an update takes effect 12 Nov 2026.
Full change history (7)
  1. Company.Bill Ready becomes CEO; Ben Silbermann moves to executive chairman.
  2. Company.Pinterest goes public at $19 per share, closing the first day at $24.40.
  3. Update.Pinterest drops the invitation requirement; anyone can sign up.
  4. Launch.Pinterest's closed beta launches.
About the author

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