Source-backed analysis9
Review basis
Research-based review: the AppDuo Editorial Team compiled it from official pages, documentation, app stores, press and user feedback, without hands-on testing. Every claim links to a source with the date it was checked.
9 reference sourcesInformation updated Nov 11, 2026
How we review
Onton Review
AI furniture search with a mood-board canvas and room image generation
By AppDuo Editorial Team · Fact-checked
- Web
On this page
Decide at a glance
Our verdict
Onton suits people searching for and comparing furniture, putting text or image search, a mood-board canvas and room image generation in one place. The caveats: its accuracy lead over Amazon and Google is self-reported and unverified, and there are no app-store or review-site ratings yet.
Best for: Furniture and decor shoppers who want to search by description or reference photo
Skip it if: Anyone needing a non-English interface: the site is English-only
Pros
- Search by words or an image, then arrange choices on a canvas
- Free plan (10 images per month, 10 canvases) with no credit card required
- Its support page states Onton never lets brands advertise or manipulate results
Cons
- Accuracy figures against Amazon and Google come from Onton's own query set, scored by AI judges; no independent verification was found
- No published refund policy; paid plans are priced only for annual billing
All pros and cons · Who is it for?
More pros
- Self-service cancellation from the account menu, with access kept to the end of the billing period
More cons
- English-only web interface, with no App Store or Google Play app
- Focused on furniture and decor; apparel and electronics are only planned, per TechCrunch
Best for
- People who want to preview room styles with AI images before buying
Experience & key features
Onton is a product search and discovery engine from Onton Inc. of San Francisco, launched in 2024. The company was previously called Deft; TechCrunch reports it rebranded in 2025, citing name confusion and difficulty securing a premium domain. The product started with furniture and home decor.
Users can search by words or an image, pinpoint products inside a picture and arrange choices on a canvas. Onton's about page says the platform runs on Ontology 1, a model built to evaluate what a product is. The Imagine tool generates AI interior designs linked to product search, and TechCrunch says users can add photos of their own room and ask the AI to furnish them.
Plans differ by monthly image generations. Free includes 10 images; Basic, Plus and Studio cost $8, $20 and $35 per month on annual billing for 75, 250 and 750 images. A $24 Boost adds 250 image credits that never expire. The pricing page lists no team or business plan and no month-to-month option.
Onton publishes its own benchmark claiming Ontology 1 reaches 63.0% top-10 accuracy versus 54.3% for Google Shopping and 46.9% for Amazon. The 90 furniture and decor queries were curated by the company and judged by three AI models, so this remains a vendor claim. For furniture shoppers it sits alongside Pinterest or IKEA; outside furniture and decor, a general marketplace such as Amazon covers far more.
Screenshots
Plans & pricing
Prices last verified Nov 11, 2026
Free
PersonalFree
10 images per month, 10 canvases; includes Imagine and Remix. No credit card required.
Basic
Personal$8/mo
$8/month billed annually. 75 images per month, 100 canvases; adds the Furnish tool.
Plus
Personal$20/mo
$20/month billed annually. 250 images per month, unlimited canvases; adds the Edit tool, early feature access and priority support.
Studio
Personal$35/mo
$35/month billed annually. 750 images per month, unlimited canvases; everything in Plus plus a call with the CEO.
- Free plan limits
- The Free plan includes 10 images per month and 10 canvases.
- Free trial
- No free trial
Cancellation & refunds
Neither the pricing page nor the support page mentions a refund policy. Subscriptions can be cancelled under Manage Subscription, with access continuing to the end of the current billing period.
Privacy
The privacy policy (updated August 31, 2026) names Onton Inc. of San Francisco as data controller. It collects IP address, device and browser data, approximate location, and on-site activity such as clicks, scrolling, mouse movements and keypresses. Processors include Stripe (payments), Mixpanel (analytics), AWS (hosting) and 1Agency (advertising). The policy states personal data is not sold, but its advertising section says some services may use trackers for behavioural retargeting, including activity outside the site.
Onton alternatives
7.2/10Perplexity
AI answer engine that cites its sources
7.2/10Amazon
The world's largest online store, strong on range and the Prime membership
Controversies & incidents
Issues documented by the press, regulators, courts or the vendor itself. Every item is sourced; unproven claims are labelled as allegations. Last researched: Nov 11, 2026
No significant controversies or incidents found in the sources we checked.
Frequently asked questions
Is Onton free?
Yes. The official pricing page lists a Free plan with 10 images per month and 10 canvases, no credit card required. Paid plans start at $8/month billed annually.
What was Onton previously called?
Deft. TechCrunch reports the company rebranded in 2025.
How do I cancel an Onton subscription?
Per the support page, click the profile icon at the bottom left, choose Manage Subscription and follow the prompts. Access continues until the end of the current billing period.
Does Onton have a mobile app?
Not currently. AppDuo found no official Onton app on the App Store or Google Play; the product is offered through the onton.com website.
Review evidence & sources9
Scores
- Ease of use
- 7.0
- Features
- 7.2
- Value for money
- 6.8
- Performance
- 6.5
- Support
- 6.0
- Privacy & security
- 6.0
Why this score
The homepage offers search by text or image, and the Free plan needs no card. The interface is English-only, which holds the score down.
Why this score
Text and image search, a canvas, and Imagine, Remix, Furnish and Edit depending on plan. Scope is essentially limited to furniture and decor.
Why this score
Annual billing runs $8 to $35/month for 75 to 750 images a month, and a $24 Boost adds 250 image credits; Free gives 10 images. There is no month-to-month option and no published refund policy.
Why this score
Onton's own benchmark reports P@10 of 0.630 versus 0.543 for Google Shopping and 0.469 for Amazon, on 90 queries Onton curated and three AI models judged. No independent verification exists.
Why this score
Help docs and a contact email are available; Plus and above add priority support. No chat or phone channel was found.
Why this score
The policy, updated August 31, 2026, names a clear data controller and says personal data is not sold. It does, however, log mouse movements and keypresses and uses an advertising partner that may retarget. No published breach was found.
Sources
- Vendor-providedOnton homepageNov 11, 2026
- Vendor-providedOfficial pricing pageNov 11, 2026
- Vendor-providedOnton about pageNov 11, 2026
- Vendor-providedOnton help docs: Support and BillingNov 11, 2026
- Vendor-providedOnton privacy policyNov 11, 2026
- Vendor-providedOnton research: Ontology 1 Benchmarks (vendor)Nov 11, 2026
- pressTechCrunch (2025-11-26)Nov 11, 2026
- Vendor-providedOnton careers pageNov 11, 2026
- Vendor-providedOnton AI interior design pageNov 11, 2026
Specs & compatibility
- Developer
- Onton Inc.
- Headquarters
- United States
- Launched
- 2024
- Category
- Shopping
Capabilities
- AI features
- Templates
Platforms
- Web
Interface languages
- English
Support
- Help center
Change history
- Update.Onton updates its privacy policy to the current version.
- Feature.Onton publishes the Ontology 1 model along with a benchmark against Amazon and Google Shopping.
- Company.Onton announces a $7.5M round led by Footwork, bringing total funding to about $10M; the company says it has over 2 million monthly active users.
About the author
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