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Source-backed analysis11

Review basis

Research-based review: the AppDuo Editorial Team compiled it from official pages, documentation, app stores, press and user feedback, without hands-on testing. Every claim links to a source with the date it was checked.

11 reference sources

Information updated Nov 12, 2026

How we review
The 1 Vietnam logo

The 1 Vietnam Review

Central Retail Vietnam's free shared loyalty programme

Editorial Team6.1/10Write the first review

By Official AppDuo editorial team · Fact-checked

  • iOS
  • Web
Free · Free
Visit The 1 Vietnam
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Decide at a glance

Our verdict

Suited to people who already shop at GO!, Tops Market, mini go! or the partner sports brands: one account and one points wallet across them. The trade-offs are 12-month expiry, a 10,000-point redemption minimum and a 2.5/5 App Store rating for the GO! app.

Best for: Regular shoppers at GO!, Tops Market and mini go!

Skip it if: People who rarely shop in the Central Retail group and may not reach 10,000 points before expiry

Pros

  • One account across several Central Retail Vietnam chains and brands
  • Sign-up at the till or online with just a phone number and OTP; points earned both in store and online
  • Clear points rules: 200 VND per point, 1 point = 1 VND, redeemable as cash vouchers in store or online

Cons

  • Points expire at the end of the 12th month after earning
  • Redemption needs at least 10,000 points, about VND 2,000,000 of eligible spend by the terms' earning rate
All pros and cons · Who is it for?

More pros

  • Adds member pricing and offers such as 10% off fresh food before 10:00, Monday to Friday

More cons

  • The GO! app scores 2.5/5 from 4,573 ratings on the Vietnam App Store
  • Vouchers from points expire after 90 days, are single-use and give no refund of unused balance

Best for

  • Buyers of sports and footwear brands such as Supersports, Crocs, HOKA and Under Armour

Experience & key features

The 1 Vietnam is Central Retail Vietnam's membership programme; The Leader describes it as the group's first membership programme in Vietnam. According to the company, it launched on 6 November 2025 on the GO! app, covering all GO!, Tops Market and mini go! stores nationwide. It extended to non-food businesses in July 2026.

One account covers GO!, mini go!, Tops Market, Supersports, Dyson, Crocs, HOKA, Speedo, Under Armour and KUBO. The company reports more than 5.8 million members, a figure repeated by press but not independently verified. Eagle Eye supplies the points and promotions platform.

Per the terms published on Crocs Vietnam, each 200 VND of eligible purchases earns 1 point, 1 point is worth 1 VND, and at least 10,000 points are needed to redeem. Points expire on the last day of the 12th month after earning and are redeemed as cash vouchers valid for 90 days. At GO!, Tops Market and mini go!, members also get member prices on selected items and 10% off fresh food before 10:00 from Monday to Friday.

Joining costs nothing; in return, the terms let the company use personal and purchase data for marketing. We do not have enough sourced data to compare earning rates with rivals such as AEON or WinMart, so readers should check each programme's terms.

Screenshots

App Store screenshot of the GO! app, where members use The 1 Vietnam
App Store screenshot of the GO! app, where members use The 1 Vietnam
App Store screenshot of the GO! app, where members use The 1 Vietnam
App Store screenshot of the GO! app, where members use The 1 Vietnam
App Store screenshot of the GO! app, where members use The 1 Vietnam
App Store screenshot of the GO! app, where members use The 1 Vietnam

Plans & pricing

Prices last verified Nov 12, 2026

Thành viên The 1 Vietnam

Personal

Free

Free. Ages 16+, one account per phone number. Each 200 VND of eligible purchases earns 1 point; 1 point = 1 VND. Redemption starts at 10,000 points. Points expire on the last day of the 12th month after earning.

Free plan limits
The programme terms list no joining or membership fee.
Free trial
No free trial
Cancellation & refunds

Points and vouchers cannot be exchanged for cash, and points that have been redeemed or transferred are not refunded. Vouchers from points are valid for 90 days, single-use, with no refund of any unused balance.

Privacy

Per the programme terms, member data is kept confidential under Vietnamese law. Central Retail Vietnam may use profile and purchase data for operations, direct marketing, statistics and programme management; members can opt out of marketing through the Customer Service Center. The terms also warn that if a changed phone number is not updated, points and vouchers may accrue to the number's new owner. Sign-up uses a phone number and OTP. In November 2024 The 1 Co, which runs the separate The 1 programme in Thailand, apologised for a member data breach; the reports do not mention The 1 Vietnam.

Official pricing page

The 1 Vietnam alternatives

Bách Hóa Xanh logo6.7/10

Bách Hóa Xanh

MWG's mini-grocery chain: fresh food and daily goods, ordered via app or web

Free
WinMart logo6.3/10

WinMart

Masan's WinMart/WinMart+ chain: web ordering and WinX loyalty points

Free

Controversies & incidents

Issues documented by the press, regulators, courts or the vendor itself. Every item is sourced; unproven claims are labelled as allegations. Last researched: Nov 12, 2026

  • Low impactConfirmedSecurity ·

    2024 data breach at the separate The 1 programme in Thailand

    In November 2024 The 1 Co, the Central Group company behind Thailand's The 1 programme, apologised for a member data breach. It is a separate programme; the reports do not mention The 1 Vietnam.

    Read the full account

    Bangkok Post reported on 21 November 2024 that The 1 Co apologised for a data breach affecting loyalty members. The acting secretary-general of Thailand's Personal Data Protection Commission (PDPC) said it was investigating a breach that potentially affected about 5 million customers and had told the company to review its security and report within seven days. Bangkok Post also cited reports that a hacker had unsuccessfully demanded a ransom and was threatening to sell the data. No published penalty decision was found. No source links the incident to The 1 Vietnam, which Central Retail Vietnam runs and launched in 2025.

    Vendor response

    Per Bangkok Post and teiss, The 1 Co apologised, said an initial review by a data protection officer found no flaws in its systems, stepped up security and advised customers not to share one-time passwords or open suspicious links.

    Sources:Bangkok Post: Retail loyalty programme apologises for customer data breach (2024-11-21)teiss: The 1 Co apologizes for data breach impacting 5 million customers (2024-11-22)

Frequently asked questions

Which app do I use for The 1 Vietnam?

The launch notice says the programme runs on the GO! app. The terms also allow sign-up at the till with a phone number or on online channels such as crocs.com.vn.

Is the The 1 app on the App Store this programme?

No source says so. That app is published by Central The 1 Card for the Thai market and shows points in baht.

Do points expire?

Yes. Per the terms, points expire on the last day of the 12th month after the earning date.

How do I redeem points?

You need at least 10,000 points. Points become cash vouchers that you show at the till or apply to your cart online; vouchers are valid for 90 days.

Review evidence & sources11

Scores

Ease of use
6.5
Why this score

Quick phone-and-OTP sign-up, and the GO! app is in Vietnamese and English. Against that, the terms are scattered across individual brand sites and the main app rates 2.5/5 on the App Store.

Features
6.5
Why this score

One account for earning and redeeming across brands, member pricing, category missions with vouchers up to VND 100,000, and birthday rewards. No source describes membership tiers.

Value for money
7.0
Why this score

Free to join; by the terms each VND 200 earns a point worth VND 1, a 0.5% return on spend. The 10,000-point minimum and 12-month expiry reduce value for light shoppers.

Performance
5.0
Why this score

No reliability measurements are available; the only public signal is the GO! app's 2.5/5 on the Vietnam App Store. The terms promise points within 24 hours.

Support
5.5
Why this score

The terms refer to Central Retail Vietnam's Customer Service Center without giving a number; the Crocs Vietnam site lists a general hotline, 1900 63 64 01. No dedicated programme help page, response-time commitment or chat channel was found.

Privacy & security
6.0
Why this score

The terms allow purchase data to be used for direct marketing (with opt-out) and promise confidentiality under Vietnamese law. No data incident has been reported for the Vietnam programme; the 2024 breach at The 1 in Thailand involved a separate Central Group company.

What users say

Sources

Specs & compatibility
Developer
Central Retail Vietnam
Headquarters
Vietnam
Launched
2025
Category
Shopping

Capabilities

  • Mobile app
  • Integrations

Platforms

  • iOS
  • Web

Interface languages

  • Vietnamese
  • English

Integrations

  • GO!
  • Tops Market
  • mini go!
  • Supersports
  • Dyson
  • Crocs
  • HOKA
  • Speedo
  • Under Armour
  • KUBO
  • Eagle Eye

Support

  • Phone

Change history

  1. Update.The company announced more than 5.8 million members.
  2. Feature.The programme extended to non-food brands: Supersports, Dyson, Crocs, HOKA, Speedo, Under Armour, KUBO.
  3. Launch.The 1 Vietnam launched on the GO! app across GO!, Tops Market and mini go! nationwide.
About the author

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