Source-backed analysis10
Review basis
Research-based review: the AppDuo Editorial Team compiled it from official pages, documentation, app stores, press and user feedback, without hands-on testing. Every claim links to a source with the date it was checked.
10 reference sourcesInformation updated Nov 12, 2026
How we review
Tada Review
Ride-hailing app with 0% driver commission, still small in Vietnam
By AppDuo Editorial Team · Fact-checked
- iOS
On this page
Decide at a glance
Our verdict
Tada suits riders who want an option besides Grab, Xanh SM or Be and can live with a smaller driver network. The trade-offs are no public fare table and very little independent evidence on fares or waiting times.
Best for: Riders in Ho Chi Minh City who want one more app to compare fares and waits
Skip it if: Riders who need wide coverage: the sources opened only mention Ho Chi Minh City, with Hanoi and Da Nang listed as 2019 plans
Pros
- No commission for drivers (only a small platform fee) and upfront fares for riders
- In Vietnam since 2019 and still operating, per Tuoi Tre and Dan Tri
- App Store Vietnam ratings: 4.36/5 (6,915) for the rider app and 4.9/5 (8,772) for the driver app
Cons
- Still small in Vietnam; a driver told Tuoi Tre that rides are few and far between
- No public fare table, so fares are hard to compare; VietnamBiz (2020) reported Tada's fares were higher than Grab's at the time
All pros and cons · Who is it for?
More pros
- Interface in 9 languages per the App Store (English, Vietnamese, Japanese, Korean, Thai, Khmer, Chinese…)
More cons
- Revenue relies on partners and user data; VietnamBiz (2020) wrote the company still ran on investor money without real profit
- The website privacy policy was last modified in 2020, and the App Store label says diagnostics data is used for tracking
Best for
- Drivers who want a platform that takes no commission, only a small platform fee
Experience & key features
Tada is a ride-hailing app published on the App Store by MVL Foundation Pte. Ltd. (Singapore). Its homepage says it was founded in Singapore in 2018 and now operates in 6 markets: Singapore, Cambodia, Vietnam, Thailand, Hong Kong and Colorado (US). VOV reported a launch in Ho Chi Minh City in January 2019, when the company had no near-term plans for motorbikes.
The core pitch is no commission for drivers. The about page says many platforms keep 20–30% of each fare, while Tada charges only a small platform fee. Per VOV (2019), it planned to earn from advertising and fees from business partners; VietnamBiz (2020) also reported plans to sell trip data to market research firms. The 5.8M registered users and 150M+ rides are the company's own figures.
On price, the app is free and riders pay per trip. The pages opened contain no fare table, so no specific fare is given here; the homepage only promises upfront fares. Tuoi Tre (2025) writes that Tada pledges no peak-hour price hikes, while VietnamBiz (2020) found its fares higher than Grab's. The driver Tuoi Tre interviewed said rides are still few.
The company also runs a transparency page that records operational data on the MVL blockchain. That is the company's own claim; no independent audit appears in the sources opened. Next to Grab, Xanh SM or Be, Tada works better as a second app for comparing fares than as your only one.
Screenshots
Plans & pricing
Prices last verified Nov 12, 2026
App cho khách / Rider app
PersonalFree
The app is free; riders pay per trip. The homepage states upfront fares, and drivers pay no commission but a small platform fee. No public fare table was found.
- Free plan limits
- There is no subscription; riders pay per trip only.
- Free trial
- No free trial
Cancellation & refunds
No public refund policy was found in the pages opened.
Privacy
The privacy policy on tada.global (last modified 20/10/2020) is issued by TADA Mobility (Singapore) Pte. Ltd. under Singapore's Personal Data Protection Act 2012. The version opened is the driver policy and covers ID and driving-licence numbers and location. The App Store privacy label (self-reported by the developer) says diagnostics data is used to track users and coarse location is also used for the developer's advertising. The transparency page says some operational data is recorded on the MVL blockchain. Dan Tri (2025) describes a model that monetises user insights through partner collaborations.
Tada alternatives
7.3/10Grab
Southeast Asia's superapp for rides, food, groceries and payments
7.1/10Gojek
Indonesia's ride, food and delivery super app; left Vietnam in 2024
Controversies & incidents
Issues documented by the press, regulators, courts or the vendor itself. Every item is sourced; unproven claims are labelled as allegations. Last researched: Nov 12, 2026
No significant controversies or incidents found in the sources we checked.
Frequently asked questions
Does Tada charge drivers commission?
No. Per the homepage and about page, drivers pay no commission, only a small platform fee. Tuoi Tre also reports the policy.
Which company publishes Tada?
The App Store lists MVL Foundation Pte. Ltd. as publisher, and the privacy policy names TADA Mobility (Singapore) Pte. Ltd. VOV (2019) calls the company Mass Vehicle Ledger (MVL), founded by Kay Woo.
Does Tada operate in Vietnam?
Yes. The homepage lists Vietnam among its 6 markets, and Tuoi Tre and Dan Tri (2025) report it still operates in Ho Chi Minh City.
Does Tada offer motorbike rides?
At the 2019 launch the company said it had no near-term plan for motorbikes. VietnamBiz (2020) says two-wheel and delivery services were added later.
Review evidence & sources10
Scores
- Ease of use
- 7.0
- Features
- 6.0
- Value for money
- 6.5
- Performance
- 6.0
- Support
- 5.5
- Privacy & security
- 5.5
Why this score
The app offers 9 interface languages and the rider app holds 4.36/5 on the App Store. No independent source describes the booking flow.
Why this score
At the 2019 launch the company had no near-term motorbike plans; VietnamBiz (2020) says two-wheelers and delivery were added later. No source shows a service range comparable to Grab or Be.
Why this score
The app is free, drivers pay no commission, and Tuoi Tre (2025) reports a no-surge pledge at peak hours. But there is no fare table to compare, and VietnamBiz (2020) found fares higher than Grab's.
Why this score
There is no independent data on waiting times. A driver told Tuoi Tre that rides are few; Dan Tri says the company has kept operating in Vietnam for over five years.
Why this score
The only support channels found are the website's Support section and the email [email protected] (per the App Store). No independent data or reviews on support quality were found.
Why this score
The policy follows Singapore's PDPA but dates from 2020, and the version opened covers drivers. The App Store label lists diagnostics data used for tracking; Dan Tri (2025) and VietnamBiz (2020) describe a business that monetises user data. No breach has been reported.
What users say
- App Store Việt Nam (TADA – Ride Hailing)4.4/5 · 6,915
- App Store Việt Nam (TADA Driver)4.9/5 · 8,772
Sources
- Vendor-providedTada official homepageNov 12, 2026
- Vendor-providedTada transparency pageNov 12, 2026
- Vendor-providedTada about pageNov 12, 2026
- Vendor-providedTada privacy policyNov 12, 2026
- storeApp Store listing (TADA – Ride Hailing)Nov 12, 2026
- storeApp Store listing (TADA Driver)Nov 12, 2026
- pressVOV (2019-01-23)Nov 12, 2026
- pressTuoi Tre News (2025)Nov 12, 2026
- pressDan Tri International (2025-11-13)Nov 12, 2026
- pressVietnamBiz via Diễn đàn Doanh nghiệp (2020-06-02)Nov 12, 2026
Specs & compatibility
- Developer
- MVL Foundation Pte. Ltd.
- Headquarters
- Singapore
- Launched
- 2018
- Category
- Travel
Capabilities
- Mobile app
Platforms
- iOS
Interface languages
- Vietnamese
- English
- Japanese
- Chinese
- Korean
- Spanish
- Thai
Support
Change history
- Update.Dan Tri says Tada has sustained operations in Vietnam for over five years.
- Update.Tuoi Tre reports Tada still operates in Ho Chi Minh City with zero driver commission.
- Company.Per VietnamBiz, raised USD 5 million led by Shinhan Bank, after an earlier USD 5 million round led by SV Investment.
Full change history (6)
- Launch.Launched in Ho Chi Minh City, its third market after Singapore and Cambodia, with over 2,000 drivers signed up.
- Launch.The TADA and TADA Driver apps were released on the App Store.
- Company.MVL was founded, per VOV.
About the author
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