Source-backed analysis6
Review basis
Research-based review: the AppDuo Editorial Team compiled it from official pages, documentation, app stores, press and user feedback, without hands-on testing. Every claim links to a source with the date it was checked.
6 reference sourcesInformation updated Nov 10, 2026
How we review
HubSpot Review
A CRM with a free tier that scales into marketing, sales and service
By AppDuo Editorial Team · Updated
- Web
- iOS
- Android
- API
On this page
Decide at a glance
Our verdict
HubSpot suits small and mid-size businesses that want to start on a free CRM and add marketing, sales and service on one system. The catch is that cost climbs quickly at Professional ($90–100/user/month plus a required $1,500 onboarding fee) and Enterprise, so work out the full total first.
Best for: Small businesses wanting to try a free CRM before paying
Skip it if: Teams needing advanced features for many users at a consistently low price
Pros
- Free tier for up to 2 users, no credit card required
- Marketing, Sales, Service, Content and Data Hubs on one platform
- Well-rated mobile app: 4.7/5 on the App Store and 4.5/5 on Google Play
Cons
- Professional and Enterprise are pricey, with required onboarding fees of $1,500 and $3,500
- The free tier is limited to 2 users and emails carry HubSpot branding
All pros and cons · Who is it for?
Pros
- Email support from Starter, with phone support added from Professional
Cons
- The privacy policy allows data use for AI training and says some data was sold or shared with ad partners
Best for
- Marketing and sales teams that want to work on one platform
Skip it if
- Organisations that do not want data used for AI training or ad sharing
Problems it solves
Experience & key features
What HubSpot is
HubSpot is a US CRM company headquartered in Cambridge, Massachusetts, founded in June 2006. The platform combines a central CRM with Hubs for marketing, sales, service, content and data. In August 2014 it filed for an NYSE IPO under the ticker HUBS.
How it works
Each Hub has Starter, Professional and Enterprise levels. Sales Hub Professional adds forecasting, sequences and conversation intelligence; Enterprise adds deal splits, pipeline approvals and a sandbox. Marketing Hub covers email marketing, CRM segments, ad management and chatbots. The pricing page also now lists Agent Hub and AI agents such as the Prospecting agent.
Pricing and value
The free tier covers 2 users. Starter lists at $20/user/month, discounted to $7 for new customers for a limited time. Sales Hub Professional shows $90 (was $100) and Enterprise $150 per user per month, excluding required onboarding fees of $1,500 and $3,500. These make first-year cost much higher than the headline seat price.
More analysis
Versus alternatives
HubSpot fits teams that want marketing and sales on one system with room to grow. Salesforce goes deeper on enterprise customisation, while Pipedrive and Zoho CRM are typically lighter and cheaper when only pipeline management is needed; compare each vendor's pricing page.
Screenshots
Plans & pricing
Prices last verified Nov 10, 2026
Free Tools
BusinessFree
Free for up to 2 users, no credit card required. Includes foundational marketing, sales, service, content, data and revenue tools.
Starter
Business$20/mo/user
List price $20/user/month; the pricing page currently shows $7/user/month for new customers (monthly or annual billing), a limited-time offer. Includes Marketing, Sales, Service, Content and Data Hub Starter, 1,000 marketing contacts and 500 HubSpot Credits.
Professional (Sales Hub)
Business$100/mo/user
The Sales Hub page shows $90/user/month with $100 struck through. Adds forecasting, sequences, conversation intelligence and 3,000 HubSpot Credits. A required one-time Professional Onboarding fee of $1,500 is charged separately.
Enterprise (Sales Hub)
Business$150/mo/user
From $150/user/month. Adds deal splits, deal journey analytics, lead form routing, pipeline approvals, a standard sandbox and 5,000 HubSpot Credits. A required one-time Enterprise Onboarding fee of $3,500 applies.
- Free plan limits
- The free tier is for up to 2 users, no credit card required. Per the Marketing Hub comparison, free sends up to 2,000 emails per month with HubSpot branding.
- Free trial
- No free trial
Cancellation & refunds
The pages read give no refund policy. The pricing page says prices exclude tax and discounts apply to new customers only.
Privacy
HubSpot's privacy policy (last modified 16 September 2026) lists collected data as form details, account and billing data, device and log data, data from partners and public sources, and data from Google integrations (including email content when using the Gmail integration). When customers process their own contacts' data, HubSpot acts as processor. The policy says HubSpot may process personal data to train AI and machine-learning models; data obtained via Google Workspace APIs is not used to train generalised models. It also says that in the past 12 months HubSpot 'sold' or 'shared' certain data (identifiers, approximate location, professional data) with advertising partners and customers; users can opt out through a privacy preferences form. No specific retention periods are given.
HubSpot alternatives
Frequently asked questions
Is HubSpot CRM free?
Yes. The Free Tools tier is free for up to 2 users and needs no credit card.
How much is HubSpot Sales Hub?
Per the pricing page: Starter from $7 (list $20), Professional from $90 (was $100) and Enterprise from $150 per user per month; Professional and Enterprise carry required onboarding fees of $1,500 and $3,500.
Does HubSpot use my data to train AI?
The policy says HubSpot may process personal data to train AI and machine-learning models. Data obtained through Google Workspace APIs is not used to train generalised models.
Does HubSpot support Vietnamese?
The app's App Store language list does not include Vietnamese; it lists English, French, German, Japanese, Korean, Portuguese, Chinese, Spanish, Thai and several others.
Review evidence & sources6
Scores
- Ease of use
- 8.0
- Features
- 8.5
- Value for money
- 6.8
- Performance
- 7.5
- Support
- 7.3
- Privacy & security
- 5.8
Why this score
The mobile app scores 4.7/5 on the App Store (15,888 ratings) and 4.5/5 on Google Play; the free and Starter tiers allow starting without an onboarding fee.
Why this score
The pricing page lists broad features: forecasting, sequences, conversation intelligence, email marketing, chatbots, ad management, reporting and AI agents; broader than most SME CRMs.
Why this score
The free tier and $7–20 Starter are easy entry points, but Professional at $90–100 and Enterprise at $150 per seat, plus $1,500–3,500 onboarding, raise total cost sharply.
Why this score
App ratings are high on both stores; the sources read contain no independent speed or uptime data.
Why this score
The pricing page FAQ says Starter includes email support, Professional and Enterprise add phone support in multiple languages, and everyone, free users included, can use the HubSpot Community, Academy and Knowledge Base. No response-time commitments are stated.
Why this score
The policy is clear on data types but permits processing for AI training and reports selling or sharing data with ad partners; an opt-out form is provided.
What users say
- App Store (United States)4.7/5 · 15,888
- Google Play (United States)4.5/5 · 13,700
Sources
- Vendor-providedOfficial pricing page: free tools and StarterNov 10, 2026
- Vendor-providedOfficial Sales Hub pricing pageNov 10, 2026
- Vendor-providedOfficial privacy policyNov 10, 2026
- storeApp Store listing (US)Nov 10, 2026
- storeGoogle Play listingNov 10, 2026
- Community-reportedWikipedia: HubSpotNov 10, 2026
Specs & compatibility
- Developer
- HubSpot, Inc.
- Headquarters
- United States
- Launched
- 2006
- Category
- Business
Capabilities
- Real-time collaboration
- Integrations
- AI features
- Public API
- Mobile app
- Templates
Platforms
- Web
- iOS
- Android
- API
Interface languages
- English
- French
- German
- Japanese
- Korean
- Portuguese
- Chinese
- Spanish
- Thai
Integrations
- Gmail
- Google Calendar
- Google Drive
- Facebook Messenger
Support
- Help center
- Community forum
- Phone
Change history
- Update.HubSpot's privacy policy was last modified.
- Company.HubSpot acquires XFunnel, an Israeli startup building tools for AI-driven search optimisation.
- Company.Reuters reports Google is considering a bid for HubSpot; by July it was reported Google had given up.
Full change history (7)
- Company.HubSpot announces its acquisition of B2B intelligence firm Clearbit.
- Company.First layoffs in company history, about 500 employees (7% of the workforce).
- Company.HubSpot files for an IPO with the SEC, planning an NYSE listing under ticker HUBS.
- Launch.HubSpot is founded, headquartered in Cambridge, Massachusetts.
About the author
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