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HubSpot vs Salesforce Sales Cloud: CRM by sales team size?

By Official AppDuo editorial team · Updated

HubSpot logoHubSpot7.3/10Freemium · $20.00/mo (business plan)Salesforce Sales Cloud logoSalesforce Sales Cloud7.1/10Free trial · $25.00/mo (business plan)

Quick verdict

HubSpot vs Salesforce Sales Cloud: CRM by sales team size.

HubSpot: Small businesses wanting to try a free CRM before paying.

Salesforce Sales Cloud: Organisations with large sales teams and complex processes that need deep customisation.

Choose for your main task, existing devices and plan limits; the overall score cannot replace your requirements.

Head-to-head

HubSpot leads on 5, Salesforce Sales Cloud on 2, 2 even

FeatureHubSpotSalesforce Sales Cloud
Free plan[1],[7],[12]Free Tools: up to 2 users, no credit card; up to 2,000 emails/month with HubSpot branding.Pricing page lists a Free Suite at $0/user/month without details; Wikipedia says a free CRM for teams of up to two.
→ Small teams trying a free CRM get clearly documented limits from HubSpot, while Salesforce's free tier is barely described.
Cheapest paid plan[1],[7]Starter: list price $20/user/month; currently shown at $7/user/month for new customers (limited-time offer).Starter Suite: $25/user/month, billed monthly or annually.
→ Budget-conscious small businesses pay less per seat at the entry level with HubSpot.
Mid-tier plan with forecasting[2],[7]Professional (Sales Hub): $90/user/month ($100 struck through), plus a required one-time $1,500 onboarding fee.Pro Suite: $100/user/month, billed annually; includes quoting and forecasting.
→ Per-seat prices are similar, but HubSpot adds a $1,500 onboarding fee while Salesforce requires annual billing, so which is cheaper depends on team size and billing preference.
Top-tier cost[2],[7]Enterprise (Sales Hub): from $150/user/month, plus a required one-time $3,500 onboarding fee.Core $195, Advanced $395, Max $550/user/month, billed annually; Max is contact-us only.
→ Organisations needing enterprise features pay notably less per seat with HubSpot, even after the onboarding fee.
Interface languages[10]9 interface languages: English, French, German, Japanese, Korean, Portuguese, Chinese, Spanish, Thai.Broader coverage, adding Indonesian, Russian and Vietnamese.
→ Sales teams working in a language HubSpot lacks, such as Indonesian, Russian or Vietnamese, can onboard more easily with Salesforce.
Mobile app ratings[4],[5],[11]App Store (US) 4.7/5 (15,888 ratings); Google Play (US) 4.5/5 (13,700 ratings).App Store (US) 4.8/5 (356,628 ratings); App Store (Vietnam) 4.8/5; Google Play (US) 3.4/5 (60,400 ratings).
→ Teams on Android should note Salesforce's app scores only 3.4/5, while HubSpot rates consistently high on both stores.
Support channels[1],[7]Email support from Starter, phone added from Professional; everyone gets Community, Academy and Knowledge Base.Standard Success with every licence; Premier Support is a paid add-on on Pro Suite, Premier Success included from Core.
→ HubSpot users get email and phone support at lower tiers, whereas better support on lower Salesforce editions costs extra.
Ecosystem integrations[1],[7]Gmail, Google Calendar, Google Drive, Facebook Messenger.Slack, Tableau, MuleSoft, Informatica; Core and up include Slack Business+ and Tableau Next.
→ Google Workspace teams fit HubSpot, while companies already on Slack or Tableau benefit more from Salesforce.
Privacy: AI training and ad sharing[3],[8]May use personal data to train AI; says it 'sold' or 'shared' some data with ad partners; opt-out form provided.Does not sell personal data under the CCPA; may share with advertisers, opt-out incl. Global Privacy Control; AI-training use not stated.
→ Data-sensitive organisations will find Salesforce's stated policy less permissive, though they should still ask about AI training.

Choose HubSpot if…

  • Small businesses wanting to try a free CRM before paying
  • Marketing and sales teams that want to work on one platform

Choose Salesforce Sales Cloud if…

  • Organisations with large sales teams and complex processes that need deep customisation
  • Companies already in the Salesforce ecosystem, such as Slack, Tableau or MuleSoft

How the products differ

HubSpot: HubSpot suits small and mid-size businesses that want to start on a free CRM and add marketing, sales and service on one system. The catch is that cost climbs quickly at Professional ($90–100/user/month plus a required $1,500 onboarding fee) and Enterprise, so work out the full total first.

Salesforce Sales Cloud: Salesforce Sales Cloud suits mid-size and large organisations that need a deeply customisable CRM connected to Slack, Tableau and the Agentforce AI layer. The trade-off is cost: full editions start at $195/user/month billed annually and Max reaches $550, so price and complexity are the main barriers for small teams.

Choose around your use case

HubSpot: Fits Small businesses wanting to try a free CRM before paying; Marketing and sales teams that want to work on one platform. Strengths: Free tier for up to 2 users, no credit card required; Marketing, Sales, Service, Content and Data Hubs on one platform.

Salesforce Sales Cloud: Fits Organisations with large sales teams and complex processes that need deep customisation; Companies already in the Salesforce ecosystem, such as Slack, Tableau or MuleSoft. Strengths: A full ladder from $25 Starter Suite to $550 Max, with a clear upgrade path; Core and higher include paid Slack (Business+ or Enterprise+) and Tableau Next.

Costs and limits to check

HubSpot: Starter: 20 USD/user/month, as recorded in the review. Trade-off: Professional and Enterprise are pricey, with required onboarding fees of $1,500 and $3,500.

Salesforce Sales Cloud: Starter Suite: 25 USD/user/month, as recorded in the review. Trade-off: High pricing: Core at $195 and Advanced at $395 per user per month; the strongest AI sits in the priciest tier. Prices retain the currency and billing units recorded in the source profiles; no currency conversion or plan equivalence is assumed. Check official prices, limits and terms before payment.

When to consider another option

HubSpot is not aimed at: Teams needing advanced features for many users at a consistently low price; Organisations that do not want data used for AI training or ad sharing.

Consider alternatives to Salesforce Sales Cloud if you are: Small teams wanting a simple, low-cost CRM; Buyers who want a firm all-in price without quotes or trials. Read these limitations alongside the feature table before deciding; a single strength cannot compensate for a missing requirement.

Frequently asked questions

Should I choose HubSpot or Salesforce Sales Cloud?

HubSpot vs Salesforce Sales Cloud: CRM by sales team size. HubSpot: Small businesses wanting to try a free CRM before paying. Salesforce Sales Cloud: Organisations with large sales teams and complex processes that need deep customisation. Choose for your main task, existing devices and plan limits; the overall score cannot replace your requirements.

Does a higher score always mean a better fit?

No. Overall scores are editorial judgements across several criteria. Your task, allowance and existing ecosystem may matter more; the table separates those differences so you can decide.

Where do prices and limits come from?

From each product’s researched profile, with source links and check dates in the review. This comparison reuses that evidence; its compilation date does not mean every price was rechecked that day.

Sources

Numbers in the table refer to these sources, read on the dates shown.

  1. 1.Official pricing page: free tools and Starter · Vendor-provided · Nov 10, 2026
  2. 2.Official Sales Hub pricing page · Vendor-provided · Nov 10, 2026
  3. 3.Official privacy policy · Vendor-provided · Nov 10, 2026
  4. 4.App Store listing (US) · store · Nov 10, 2026
  5. 5.Google Play listing · store · Nov 10, 2026
  6. 6.Wikipedia: HubSpot · Community-reported · Nov 10, 2026
  7. 7.Official Sales Cloud pricing page · Vendor-provided · Nov 10, 2026
  8. 8.Official Privacy Statement · Vendor-provided · Nov 10, 2026
  9. 9.App Store listing (US) · store · Nov 10, 2026
  10. 10.App Store listing (Vietnam) · store · Nov 10, 2026
  11. 11.Google Play listing · store · Nov 10, 2026
  12. 12.Wikipedia: Salesforce · Community-reported · Nov 10, 2026

Prepared by the AppDuo Editorial Team from the sources cited in this article. AI assists with organising and cross-checking data; editorial responsibility remains with AppDuo.

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