Source-backed analysis6
Review basis
Research-based review: the AppDuo Editorial Team compiled it from official pages, documentation, app stores, press and user feedback, without hands-on testing. Every claim links to a source with the date it was checked.
6 reference sourcesInformation updated Nov 10, 2026
How we review
Mailchimp Review
Familiar small-business email marketing, with prices that scale by contacts
By AppDuo Editorial Team · Updated
- Web
- iOS
- Android
- API
On this page
Decide at a glance
Our verdict
Mailchimp suits small businesses that need email sending, basic automation and list management at a low entry cost (Free for 250 contacts, Essentials from $13/month). Downsides: a tightly limited Free plan, prices that scale with contacts and a jump to $350/month at Premium, plus two social-engineering breaches in 2022 and 2024 per Wikipedia.
Best for: Small shops and businesses starting out with email marketing
Skip it if: Teams with large lists and tight budgets, since price scales with contacts
Pros
- A Free plan, Essentials from $13/month, and a 14-day trial on Essentials and Standard
- Mobile app rated 4.9/5 on the App Store (over 51K ratings) and 4.7/5 on Google Play
- Standard and above include generative AI features at no extra cost and up to 200 automation flows
Cons
- Free is limited to 250 contacts and 500 sends a month; exceeding contacts pauses sending
- Price rises with contact count; Premium starts at $350/month
All pros and cons · Who is it for?
Pros
- 24/7 email and chat support on Essentials and Standard; Premium adds phone and priority support
Cons
- Two breaches (March 2022 and January 2024) via social engineering of staff, per Wikipedia
Best for
- Users of Intuit's QuickBooks who want a marketing tool in the same ecosystem
Skip it if
- Those who need a full sales CRM rather than mainly email sending
Problems it solves
Experience & key features
What Mailchimp is
Mailchimp is an email marketing and marketing-automation platform run by Rocket Science Group and owned by Intuit since 2021. Ben Chestnut and Mark Armstrong founded it in 2001, with Dan Kurzius joining later, and it added a freemium tier in 2009. Since the Intuit acquisition it is branded Intuit Mailchimp.
Key features
Essentials adds testing and scheduling, with flows limited to 4 steps. Standard adds up to 200 flows, sending custom-coded templates, audience growth insights and generative AI. Premium adds unlimited contacts and users, enterprise SSO and phone support. The pricing page lists 300+ integrations.
Pricing and value
At the lowest contact tier, prices start at $13 (Essentials), $20 (Standard) and $350/month (Premium), then rise by contact bracket; overages apply if send or contact limits are exceeded. The pricing page advertises 15% off for 5,000+ contacts and a Pay As You Go option that sells email credits for infrequent senders. The Free plan only suits very small lists.
More analysis
Versus alternatives
Mailchimp makes sense when a familiar, easy email tool is the priority. For a CRM more tightly tied to sales, HubSpot is the alternative; Brevo and Klaviyo compete on email and SMS, with Klaviyo leaning to e-commerce. Compare each vendor's pricing at your actual contact count.
Screenshots
Plans & pricing
Prices last verified Nov 10, 2026
Free
BusinessFree
Per the help page: up to 250 contacts, 500 sends per month and a 250-per-day send limit. Exceeding 250 contacts places a hold on sending until you upgrade.
Essentials
Business$13/mo
From $13/month (price rises with contact count). Monthly sends up to 10x contacts, 3 seats, 3 audiences, up to 4 steps in automation flows; no generative AI features. 14-day free trial.
Standard
Business$20/mo
From $20/month (rises with contacts). Monthly sends up to 12x contacts, 5 seats, 5 audiences, up to 200 automation flows, generative AI features at no additional cost. 14-day free trial.
Premium
Business$350/mo
From $350/month; the pricing page currently shows $297.50/month for the first 12 months. Unlimited contacts and users, monthly sends up to 15x contacts, enterprise SSO, phone and priority support.
- Free plan limits
- Free includes up to 250 contacts, 500 sends per month and a 250 daily send limit (per the help page, which is undated and may have changed).
- Free trial
- 14-day free trial · credit card required
Cancellation & refunds
The pages read give no refund policy. The free-trial terms require valid payment information at signup; after 14 days you are charged monthly or annually until you cancel or change plans.
Privacy
Mailchimp falls under Intuit's Global Privacy Statement (updated 9 March 2026). Collected data includes account details, billing, support communications, device and usage data via cookies, session replays, and data from third-party sources. The statement says Intuit and Mailchimp do not sell personal information under the CCPA, but it shares data with ad networks and affiliates for targeted advertising; users can opt out of some sharing. Data may be used to train Intuit's AI and machine-learning models; data from Google Workspace APIs is not used to train generalised models. Data may be stored and processed in the US and other countries where Intuit or its providers operate.
Mailchimp alternatives
Frequently asked questions
Is Mailchimp free?
Yes. Per the help page, Free allows up to 250 contacts, 500 sends per month and 250 per day. Essentials and Standard have a 14-day trial.
Does the Mailchimp trial need a card?
Yes. The trial terms require valid payment information at signup; after 14 days you are charged until you cancel or change plans.
Who owns Mailchimp?
Intuit, maker of QuickBooks and TurboTax, completed the acquisition on 1 November 2021 for about $12 billion in cash and stock.
Has Mailchimp had data breaches?
Per Wikipedia, in March 2022 attackers accessed data of 319 customers via social engineering; a second incident on 11 January 2024 involved 133 accounts. Wikipedia notes Mailchimp had not confirmed the 2024 incident.
Review evidence & sources6
Scores
- Ease of use
- 8.2
- Features
- 7.5
- Value for money
- 6.2
- Performance
- 7.2
- Support
- 7.2
- Privacy & security
- 5.6
Why this score
The mobile app scores 4.9/5 on the App Store from over 51K ratings and 4.7/5 on Google Play, and the workflow is familiar to email-marketing beginners.
Why this score
Strong on email, automation flows (up to 200), custom-coded templates, generative AI and 300+ integrations; not a full sales CRM like HubSpot.
Why this score
Entry at $13–20/month is low, but prices rise with contacts, Free caps at 250 contacts and Premium is $350/month; rivals such as Brevo or HubSpot structure free tiers differently.
Why this score
Send limits scale clearly with contacts (10–15x per month); the sources read contain no independent deliverability or uptime data.
Why this score
The pricing page lists 24/7 email and chat support on Essentials and Standard, and phone and priority support on Premium (phone in English only); Free's support level is not stated.
Why this score
The policy is shared with Intuit, allows data use for AI training and sharing with ad networks; Wikipedia records two social-engineering breaches (2022, 2024).
What users say
- App Store (United States)4.9/5 · 51,757
- Google Play (United States)4.7/5 · 24,300
Sources
- Vendor-providedOfficial Mailchimp pricing pageNov 10, 2026
- Vendor-providedMailchimp help: pricing plans (Free plan limits)Nov 10, 2026
- Vendor-providedIntuit Global Privacy Statement (covers Mailchimp)Nov 10, 2026
- storeApp Store listing (US)Nov 10, 2026
- storeGoogle Play listingNov 10, 2026
- Community-reportedWikipedia: MailchimpNov 10, 2026
Specs & compatibility
- Developer
- Intuit (Rocket Science Group)
- Headquarters
- United States
- Launched
- 2001
- Category
- Business
Capabilities
- Integrations
- AI features
- Public API
- Mobile app
- Templates
- Real-time collaboration
Platforms
- Web
- iOS
- Android
- API
Interface languages
- English
- French
- German
- Portuguese
- Spanish
Integrations
- QuickBooks
Support
- Live chat
- Phone
- Help center
Change history
- Update.Intuit's Global Privacy Statement, which covers Mailchimp, shows its latest update.
- Feature.Customer Journey Builder is rebranded Marketing Automation Flows.
- Update.A second breach of an internal support tool affects 133 accounts; Wikipedia notes Mailchimp had not confirmed it.
Full change history (7)
- Update.A social-engineering breach lets attackers access data of 319 customers.
- Company.Intuit completes the Mailchimp acquisition (about $12 billion in cash and stock); the platform is rebranded Intuit Mailchimp.
- Price.Mailchimp adds a freemium option after starting as a paid-only service.
- Launch.Ben Chestnut and Mark Armstrong found Mailchimp; Dan Kurzius joins later.
About the author
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