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Source-backed analysis11

Review basis

Research-based review: the AppDuo Editorial Team compiled it from official pages, documentation, app stores, press and user feedback, without hands-on testing. Every claim links to a source with the date it was checked.

11 reference sources

Information updated Nov 11, 2026

How we review
HeyMax logo

HeyMax Review

Shopping-rewards app that turns spending into airline miles and hotel points

Editorial Team6.2/10Write the first review

By Official AppDuo editorial team · Fact-checked

  • iOS
  • Web
Freemium · Free
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Decide at a glance

Our verdict

HeyMax suits miles collectors in Singapore or Hong Kong who want extra miles on everyday purchases and one balance to move across airlines and hotels. The trade-offs are few public ratings, a low App Store score, and terms that let HeyMax change rates at any time, which it has used (Accor cut from 1:1 to 3:2).

Best for: Miles collectors in Singapore or Hong Kong who want extra miles on online shopping

Skip it if: People outside Singapore and Hong Kong, the only markets the official pages mention

Pros

  • Max Miles transfer mostly 1:1 to 25+ airline, hotel and lifestyle programs; HeyMax says redemptions carry no fees.
  • Earn miles at 800+ merchants in the app, per HeyMax.
  • Award Companion scans months of KrisFlyer award availability in one click.

Cons

  • HeyMax has cut value: Accor ALL transfers dropped from 1:1 to 3:2 on 1 July 2026 with about eight days' notice, and 17 Cash For Miles partners were dropped from 1 June 2026.
  • The Singapore App Store rating is only 3.2/5 from 17 ratings; some reviews mention crashes and purchases that were not tracked.
All pros and cons · Who is it for?

More pros

  • The Help Center has 100+ articles on earning, redeeming and fixing missing miles.

More cons

  • The App Store says miles never expire, yet the terms let HeyMax add expiry, change how miles are calculated and remove accounts (with their balance) unused for 12 months.
  • Crediting rules are strict: cookies on, no extra tabs, and the order completed within a set time.

Best for

  • People who want one balance they can move to many airline and hotel programs

Skip it if

  • Anyone who needs a non-English app: the App Store lists English only

Experience & key features

HeyMax is a travel rewards platform from Max Now Pte Ltd, founded in Singapore in January 2023. Users shop, book or buy vouchers through the app to earn Max Miles, HeyMax's own currency, which the App Store description says never expires.

Per the official site, Max Miles transfer mostly 1:1 to 25+ partner programs, reaching 70+ airlines and 20,000+ hotels. In July 2026 HeyMax added Award Companion, which shows months of KrisFlyer award availability on one calendar.

HeyMax First launched in July 2026 for Singapore users only. Everyone gets a free Silver tier with a 30,000-mile pool. Each 10,000-mile draw carries an access fee (S$0.030/mile on Silver, S$0.027 on Gold), paid back to PayNow as miles are earned back. Gold, Platinum and Reserve add an annual fee, waived in year one, but the page gives no amounts. HeyMax calls it a membership, not a miles purchase.

Because HeyMax issues Max Miles itself, their value rests on its decisions. The terms (updated 6 February 2025) let HeyMax change how miles are calculated, end the program, add expiry and remove accounts unused for 12 months. Per The MileLion, Accor ALL transfers fell from 1:1 to 3:2 on 1 July 2026; a month earlier, on 1 June 2026, HeyMax retired Cash For Miles and its 17 partners.

For miles collectors in Singapore or Hong Kong, HeyMax adds miles from everyday spending at no account cost. Still, it has only 17 ratings on the Singapore App Store (3.2/5), with complaints about crashes and untracked purchases, and past rate cuts argue against sitting on a large balance.

Screenshots

App Store product image 1 of the HeyMax iPhone app
App Store product image 1 of the HeyMax iPhone app
App Store product image 2 of the HeyMax iPhone app
App Store product image 2 of the HeyMax iPhone app
App Store product image 3 of the HeyMax iPhone app
App Store product image 3 of the HeyMax iPhone app

Plans & pricing

Prices last verified Nov 11, 2026

HeyMax

Personal

Free

Free. Earn Max Miles by shopping, booking or buying vouchers through the app, then transfer them to partner programs.

HeyMax First Silver

Personal

Free

Free, Singapore users only. Comes with a 30,000-mile Miles Pool, drawn in 10,000-mile blocks with an access fee of S$0.030/mile that is paid back as miles are earned.

Free plan limits
A standard HeyMax account is free. HeyMax First paid tiers (Gold 100,000, Platinum 300,000, Reserve 1,000,000 miles) carry a non-refundable annual membership fee, waived in year one; the official page gives no amounts, so they are not in the table. Gold's access fee is S$0.027/mile.
Free trial
No free trial
Cancellation & refunds

Per the official page, the annual membership fee of paid HeyMax First tiers is non-refundable. Access fees are paid back to PayNow in 10,000-mile steps as miles are earned back, with no deadline, even if you stop using the service.

Privacy

The App Store privacy label says usage data may be used to track users across other companies' apps and websites. Contact info, user content, search history, usage data and diagnostics are collected but not linked to identity. This review did not check the full privacy policy.

Official pricing page

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All alternatives

Controversies & incidents

Issues documented by the press, regulators, courts or the vendor itself. Every item is sourced; unproven claims are labelled as allegations. Last researched: Nov 11, 2026

  • Medium impactConfirmedBilling ·

    HeyMax cuts Accor transfers to 3:2 and drops 17 Cash For Miles partners

    Per The MileLion, from 1 July 2026 each Max Mile converts to two-thirds of an Accor ALL point, with about eight days' notice. Loyalty & Reward Co reports HeyMax also retired Cash For Miles and its 17 partners from 1 June 2026.

    Read the full account

    The MileLion reported on 22 June 2026 that Max Miles transfers to Accor Live Limitless would drop from 1:1 to 3:2 from 1 July 2026, about 33% fewer points per mile; the author estimates value via this route falls from roughly 3 to 2 Singapore cents per mile and speculates HeyMax is metering Accor redemptions, as HeyMax gave no reason. A Loyalty & Reward Co review (22 July 2026) confirms the change and says HeyMax retired Cash For Miles from 1 June 2026, removing 17 partner programs including Qantas Frequent Flyer, Emirates Skywards and Air Canada Aeroplan. In April 2025, when it raised redemption minimums, HeyMax told The MileLion there was no devaluation of Max Miles and no plans to devalue. HeyMax's terms let it change how miles are calculated at any time.

    Vendor response

    Per The MileLion, HeyMax gave advance notice of the Accor change but stated no reason.

    Sources:The MileLion: HeyMax devaluing transfers to Accor Live Limitless (22/6/2026)Loyalty & Reward Co: HeyMax First review (22/7/2026)The MileLion: HeyMax announces major overhaul of Max Miles redemptions (7/4/2025)

Frequently asked questions

Does HeyMax charge fees?

A standard account is free. HeyMax First Silver is free too, but drawing miles from the pool carries an access fee that is paid back as you earn; paid tiers add an annual fee, waived in year one.

Do Max Miles expire?

The App Store description says miles never expire, but the terms let HeyMax add an expiry and remove accounts, with their balance, after 12 consecutive months of inactivity.

Can Max Miles transfer rates change?

Yes. The terms let HeyMax change how miles are calculated at any time, and on 1 July 2026 the Accor ALL rate dropped from 1:1 to 3:2.

Where does HeyMax operate?

The official pages mention Singapore and Hong Kong (Hong Kong launch on 5 November 2025). HeyMax First is Singapore-only.

What if miles are missing?

The Help Center has a section for missing miles. The terms require cookies on, no extra tabs and completing the order within the time limit for miles to be credited.

Review evidence & sources11

Scores

Ease of use
6.5
Why this score

The flow is simple (open the merchant through the app, then buy), but the app is English-only, users report the purchase-confirmation prompt sometimes disappearing, and one update removed quick access to favourite merchants.

Features
7.0
Why this score

Covers shopping earn, vouchers, transfers to 25+ partners, Award Companion and HeyMax First; coverage is limited to Singapore and Hong Kong.

Value for money
6.5
Why this score

The standard account is free and HeyMax says redemptions have no fees, but HeyMax sets the value of its own miles: in 2025 it said it had no plans to devalue, then in 2026 cut Accor to 3:2 and dropped 17 Cash For Miles partners. Paid HeyMax First tier fees are not published.

Performance
5.5
Why this score

App Store reviews mention frequent crashes, an update that blocked the transaction view for some cards, and unreliable purchase tracking; the sample is only 17 ratings.

Support
5.5
Why this score

There is a Help Center and a missing-miles process, but no clearly published contact channel beyond it; one App Store reviewer says support dismissed a reported bug.

Privacy & security
6.0
Why this score

The App Store label declares usage data may be used for cross-app tracking; other data is not linked to identity. No reported breach was found, but the privacy policy was not checked.

What users say

Sources

Specs & compatibility
Developer
Max Now Pte Ltd
Headquarters
Singapore
Launched
2023
Category
Travel

Capabilities

  • Mobile app
  • Integrations

Platforms

  • iOS
  • Web

Interface languages

  • English

Integrations

  • Cathay
  • Qatar Airways
  • Accor ALL
  • Octopus
  • Trust Bank

Support

  • Help center

Change history

  1. Feature.Refreshed look and simpler miles earning.
  2. Feature.HeyMax First launches, offering up to one million Max Miles upfront to book now and earn back later.
  3. Price.Accor ALL transfer ratio drops from 1:1 to 3:2.
Full change history (10)
  1. Company.Series A round.
  2. Company.Launches in Hong Kong with a Cathay partnership.
  3. Company.Acquires Hong Kong's krip, its first acquisition.
  4. Limits.Minimum redemption rises to 10,000 Max Miles; direct transfers temporarily move to a Cash For Miles model.
  5. Company.Seed round completed.
  6. Launch.First iOS release on the App Store.
  7. Launch.Max Now is founded in Singapore.
About the author

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