Source-backed analysis9
Review basis
Research-based review: the AppDuo Editorial Team compiled it from official pages, documentation, app stores, press and user feedback, without hands-on testing. Every claim links to a source with the date it was checked.
9 reference sourcesInformation updated Nov 10, 2026
How we review
Agoda Review
Hotels, flights and activities booking, strong in Asia, owned by Booking Holdings
By AppDuo Editorial Team · Updated
- Web
- iOS
- Android
On this page
Decide at a glance
Our verdict
Agoda suits travellers who want to compare and book hotels and flights in one app, especially for trips in Asia: a large catalogue (6M+ properties per the App Store listing), member deals and high app-store ratings. The trade-off is a 3.2/5 Trustpilot score with recurring complaints about customer service, refunds and prices changing at checkout, so read the cancellation terms carefully before paying.
Best for: Travellers heading to Asia who want a wide choice of stays at every price level and like hunting for member deals
Skip it if: Travellers who often change plans and need quick customer service when things go wrong, since many Trustpilot reviews complain about it
Pros
- Large catalogue: the App Store listing cites 6M+ properties, 400+ airlines and 28M+ verified reviews
- High app ratings: 4.8/5 from 238,000+ ratings on the Vietnamese App Store and 4.4/5 from nearly 2.3M on Google Play; the listing says it supports 39 languages and currencies
- Free to use, with a Best Price Guarantee: if you find a lower price after booking you can submit a claim for Agoda to review and refund the difference in AgodaCash
Cons
- Trustpilot score of 3.2/5 from 56,000+ reviews, polarised (51% five-star, 33% one-star); main complaints are hard-to-reach support, missing refunds and booking errors
- Displayed prices are generally exclusive of taxes and service fees, and Trustpilot reviewers report totals rising at checkout
All pros and cons · Who is it for?
Pros
- Goes beyond hotels: flights, Flight + Hotel, activities, airport transfers, car rentals, eSIM, trains and an in-app AI Assistant
Cons
- Many prices and offers depend on member programmes; Secret Deals are non-cancellable and non-refundable, and conditions vary by room
- The data policy covers sharing within the Booking Holdings group and interest-based advertising, with no concrete retention periods
Best for
- People who want hotels, flights, airport transfers, activities and eSIMs under one account
Skip it if
- Anyone who wants the final total upfront without checking taxes and fees at the payment step
Problems it solves
Experience & key features
What is Agoda?
Agoda is an online travel booking platform run by Agoda Company Pte. Ltd., headquartered in Singapore. According to Skift and Wikipedia, it was founded in 2005 as an Asia-focused agency specialising in discounted hotels and was acquired in 2007 by the Priceline Group, now Booking Holdings. It shares a parent with Booking.com, Priceline, KAYAK and OpenTable. The iOS app has been on the App Store since June 2011, and flights were added in 2019.
Key features
According to the App Store listing, Agoda offers 6M+ properties including hotels, resorts, villas, homes and apartments, 400+ airlines, 28M+ verified reviews and support for 39 languages and currencies. Beyond rooms it covers flights, Flight + Hotel, activities, airport transfers, car rentals, eSIM and trains. There is a VIP membership, member-only prices, Secret Deals (the property is revealed only after booking) and an AI Assistant that can recommend, compare and book within one conversation. The Terms describe a Best Price Guarantee: if you find a lower price under the same conditions after booking, you can submit a claim for Agoda to review and refund the difference in AgodaCash.
Pricing and cancellation
Travellers pay nothing to use Agoda; it earns money from selling travel products and may be paid fees or commissions by partners. The Terms say the displayed price is generally exclusive of taxes and service fees, the charge may add taxes and processing costs, and the Agoda Booking Fee is non-refundable unless the law prohibits it. Cancellations, changes and refunds depend on each booking; some rooms are non-refundable or non-cancellable, and Secret Deals cannot be cancelled. It is therefore worth checking the final total and cancellation policy at the last step, especially when comparing against the same room on the hotel's own site or a rival.
More analysis
Reputation and support
App-store ratings are very high: 4.8/5 on the Vietnamese App Store (238,000+ ratings) and 4.4/5 on Google Play (nearly 2.3M). Trustpilot is only 3.2/5 from 56,000+ reviews, with 51% five-star but 33% one-star; complaints centre on hard-to-reach support, refunds, prices changing at checkout and booking errors. Wikipedia also records that regulators and industry bodies in the UK, Japan and Turkey have scrutinised or sued Agoda over sales practices and booking failures. The gap between store and Trustpilot scores suggests users are happy with searching and booking but far less so when something goes wrong.
Who it's for and how it compares
Agoda fits Asia-bound travellers who want to compare many properties and use member deals. Booking.com shares the same parent and lists many free-cancellation options; Traveloka and Trip.com are strong on flights and bundles; Airbnb leans toward hosts' homes and apartments; trivago specialises in price comparison across sites. Compare the final total and cancellation terms for the same room across platforms before booking.
Screenshots
Plans & pricing
Prices last verified Nov 10, 2026
Người đặt phòng / Traveller
PersonalFree
Free to use the app and website; you only pay for what you book. Per the Terms of Use, the displayed price is generally exclusive of taxes and service fees, and the charge may include extra taxes and fees (including bank and card charges, which may appear as a "processing cost" in the booking form). Some reservations are non-refundable, non-cancellable or non-changeable; Secret Deals stays cannot be cancelled and are non-refundable to the extent the law permits.
- Free plan limits
- There is no paid tier for travellers. The App Store description advertises up to 80% off through Member Offers, Last-Minute Deals and other promotions; these are Agoda's marketing claims, and actual discounts vary by property and date.
- Free trial
- No free trial
Cancellation & refunds
Cancellations, changes and refunds depend on each booking's conditions and the supplier's terms; the Terms of Use say Agoda may charge a cancellation or modification fee on behalf of the supplier, up to the full cost of the reservation. The Agoda Booking Fee (which may appear as a Convenience Fee) is non-refundable except where the law prohibits it. A separate Refund Policy page covers refunds in detail.
Privacy
The privacy policy (marked "Last Updated in November 2026") names the legal entity, Agoda Company Pte. Ltd. in Singapore, a Data Protection Officer reachable at [email protected] and a rights section, including specific California rights. Agoda collects identity data, booking, payment and itinerary details; shares data with Booking Holdings group companies to detect fraud and other violations; and may share one-way hashed data with partners such as Meta and Google for interest-based advertising. AgodaWallet users may also have limited information passed to Agoda by Booking Holdings Financial Services UK. Gap: retention is described only as "as long as necessary", with no concrete periods.
Agoda alternatives
7.2/10Klook
Attraction tickets, tours, transfers, eSIM and hotels; strongest across Asia
7.2/10Booking.com
A huge stays marketplace with no booking fees and mostly free cancellation
Frequently asked questions
Is Agoda free to use?
Yes. The app and website are free for travellers and you pay only for what you book. Displayed prices are generally exclusive of taxes and service fees, and a non-refundable booking fee may apply under the Terms.
Are Agoda and Booking.com owned by the same company?
Yes. Both belong to Booking Holdings. Agoda was acquired by the Priceline Group, now Booking Holdings, in 2007 according to Skift and Wikipedia, and still operates as a separate brand headquartered in Singapore.
Can I cancel and get a refund on Agoda?
It depends on the booking. The Terms say some rooms are non-refundable, non-cancellable or non-changeable, Secret Deals cannot be cancelled, and Agoda may charge a cancellation fee on behalf of the supplier up to the full cost. Read the conditions at the confirmation step before paying.
Is Agoda reliable?
The app is rated highly in the stores (4.8/5 on the App Store, 4.4/5 on Google Play), but Trustpilot shows only 3.2/5 with many complaints about support and refunds. Keep your confirmation email and consider verifying the booking with the hotel as the date approaches.
Does Agoda support Vietnamese?
Yes. The App Store language list for the app includes Vietnamese among 36 entries, and the description says it supports 39 languages and currencies.
Review evidence & sources9
Scores
- Ease of use
- 8.0
- Features
- 8.2
- Value for money
- 7.5
- Performance
- 7.2
- Support
- 6.0
- Privacy & security
- 6.0
Why this score
App Store screenshots show a clear home screen split into hotels, flights and activities, and ratings are 4.8/5 on the App Store and 4.4/5 on Google Play across millions of votes. Marked down because Trustpilot reviewers cite booking mix-ups (duplicates, wrong guest counts) and no bed-type choice at some properties.
Why this score
Broad scope: hotels, homes and apartments, flights, Flight + Hotel, activities, airport transfers, car rentals, eSIM, trains, a Best Price Guarantee, member programmes and an AI Assistant. Not a leader score because its published catalogue (6M+ properties) is far smaller than Booking.com's (28M+), and newer verticals such as activities and trains lack independent assessment.
Why this score
Free to use, with member deals and a Best Price Guarantee, and Trustpilot reviewers praise competitive prices. Marked down because the displayed price is usually pre-tax and pre-fee, and users complain about price differences at payment.
Why this score
The app shipped version 14.42.0 on 9 Nov 2026, so it is actively maintained. There is no independent speed data; some Trustpilot reviewers cite booking errors, and per Wikipedia, Japanese regulators in 2025 criticised booking failures.
Why this score
The listing says customer support runs 24/7 in several languages, and the Terms offer a paid Fast Track service for priority access by phone, email and chat. Trustpilot shows Agoda replying to 92% of negative reviews, typically within a week, yet the overall score is only 3.2/5 with many complaints about being hard to reach, support limited to AI and refunds not arriving.
Why this score
Names the legal entity and DPO, with a rights section and California-specific provisions. Marked down for sharing data within the Booking Holdings group, hashed data going to Meta and Google for advertising, and no concrete retention periods.
What users say
- App Store (Vietnam)4.8/5 · 238,758
- App Store (United States)4.8/5 · 179,827
- Google Play4.4/5 · 2,296,484
- Trustpilot3.2/5 · 56,666
Sources
- Vendor-providedAgoda Privacy PolicyNov 10, 2026
- Vendor-providedAgoda Terms of UseNov 10, 2026
- storeApp Store listing (Vietnam)Nov 10, 2026
- storeApp Store listing (United States)Nov 10, 2026
- storeiTunes Lookup API (release date, version, languages, description)Nov 10, 2026
- storeGoogle Play listingNov 10, 2026
- review-siteTrustpilot: Agoda reviewsNov 10, 2026
- pressSkift: Agoda names new CEO (2018-05-09)Nov 10, 2026
- Community-reportedWikipedia: AgodaNov 10, 2026
Specs & compatibility
- Developer
- Agoda Company Pte. Ltd.
- Headquarters
- Singapore
- Launched
- 2005
- Category
- Travel
Capabilities
- AI features
- Mobile app
- Integrations
Platforms
- Web
- iOS
- Android
Interface languages
- English
- Vietnamese
- Japanese
- Chinese
- Spanish
- French
- Korean
- German
- Portuguese
- Russian
- Thai
- Indonesian
Integrations
- AgodaWallet (BHFS UK)
Support
- Live chat
- Phone
- Help center
Change history
- Feature.The iOS app ships version 14.42.0; its release notes introduce an AI Assistant for recommending, comparing and booking.
- Company.John Brown resigns; Omri Morgenshtern becomes CEO.
- Company.Agoda announces 1,500 layoffs due to COVID-19.
Full change history (8)
- Feature.Agoda begins selling flights.
- Company.Booking Holdings names John Brown as Agoda CEO effective 1 June 2018; co-founder Rob Rosenstein becomes chairman.
- Launch.The Agoda app appears on the App Store (first release date per the iTunes API).
- Company.In 2007 (year only in sources), the Priceline Group, now Booking Holdings, acquires Agoda.
- Launch.Agoda is founded in 2005 (sources give the year only; the month is a placeholder) as an Asia-focused agency for discounted hotel bookings; Wikipedia names co-founders Robert Rosenstein and Michael Kenny.
About the author
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