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Source-backed analysis8

Review basis

The AppDuo team prepared this review by analysing product features, official documentation and user feedback to help you understand its strengths, limitations and suitability for your needs.

8 reference sources

Information updated Nov 10, 2026

How we review
Be logo

Be Review

Vietnamese super app: rides, food and parcel delivery, flight and bus tickets

6.8/10

By · Updated

  • iOS
  • Android
Free · Free
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Decide at a glance

Our verdict

Be suits city dwellers who want a second ride-hailing app alongside Grab, with food delivery, parcel delivery and ticket booking in the same place. The trade-offs are no published fare table, hard-to-find cancellation and refund terms, and App Store privacy labels that declare many data types used for tracking.

Best for: Urban riders who book bikes and cars and like comparing promotions across apps

Skip it if: Anyone needing rides abroad: Be operates only in Vietnam

Pros

  • Many services in one app: beBike, beCar, be Food, beDelivery, flight, bus and train tickets, hourly cleaning
  • High store ratings: 4.8/5 on the App Store (over 538,000 ratings) and 4.6/5 on Google Play (about 279,000 reviews)
  • Points for rewards, a "Challenges" game, and payment through the Cake digital bank, cards or e-wallets

Cons

  • No fixed fare table; the fare is visible only after entering pickup and drop-off in the app
  • The privacy policy gives no concrete retention period, and App Store labels declare many data types used for tracking
All pros and cons · Who is it for?

Pros

  • The website lists the business registration number, transport license, hotline and support email

Cons

  • The Android app contains ads per Google Play, and some reviews complain about frequent notifications and pop-ups
  • Vietnam only: The Investor (January 2024) put Be in 40 of 63 provinces, while the Google Play listing says beTaxi covers 28 provinces and cities

Best for

  • People who want rides, food, parcel delivery and tickets in one app

Skip it if

  • Anyone who needs published fixed prices or a clearly documented cancellation policy

Experience & key features

What Be is

Be is the app of BE GROUP Joint Stock Company, first registered on 11 May 2018 in Hanoi and now headquartered in Ho Chi Minh City. It launched motorbike and car ride-hailing on 17 December 2018 and later added food delivery, parcel delivery, flight, bus and train tickets and hourly cleaning. The App Store description says 10 million customers have used the app.

Core services

According to the Google Play description, Be bundles many services into one app, from everyday transport to delivery and ticketing, under one account and one points scheme. The main groups are below; which services are available varies by city or province.

  • beBike and beCar
    Motorbike rides, 4- and 7-seat cars; hourly car rental from 2 to 10 hours (beRental) and one-way or round-trip intercity rides (beTravel).
  • Food and parcel delivery
    be Food for meals and beDelivery for parcels, with in-app order tracking.
  • Tickets and extras
    Flight, bus and train tickets; hourly cleaning (beClean); business logistics (be for Business) and buy-now-pay-later options.

Pricing and payment

The app is free and Be publishes no fixed price list; the fare appears in the app once you enter a route. You can pay with bank cards, e-wallets or Cake by VPBank. "Reasonable fares with many promotions" is Be's own claim, and AppDuo has no independent fare comparison with rivals.

More analysis

Compared with alternatives

Be competes directly with Grab and Xanh SM. Its strengths are the range of services in one app and its promotions, while Grab operates in more Southeast Asian countries. Before booking, compare the actual fare in each app and read the cancellation terms.

Screenshots

Promotional screenshot from the App Store listing (English)
Promotional screenshot from the App Store listing (English)
Second screenshot in the Be App Store gallery
Second screenshot in the Be App Store gallery
Third screenshot in the Be App Store gallery
Third screenshot in the Be App Store gallery

Plans & pricing

Prices last verified Nov 10, 2026

Người dùng / Rider

Free

The app and account are free; you pay per ride or order. The Google Play description calls fares "reasonable" with many promotions, but Be publishes no fixed price list on its website, so fares depend on distance, service and timing.

Free plan limits
No paid tier. Per the Google Play description, you can pay by bank card, e-wallet or the Cake digital bank. Google Play marks the app as containing ads.
Free trial
No free trial
Cancellation & refunds

The public policy pages on the Be website do not state a cancellation fee or a concrete refund procedure. The Google Play description only mentions trip insurance, order insurance and a compensation policy. For cancellation or complaint terms, check the FAQ or contact the hotline 1900 23 23 45 or [email protected].

Privacy

Be Group's privacy policy (English, no update date shown) lists a broad set of data it may collect: name, phone number, card and bank details, precise location, contact list, device IDs (advertising ID, IMEI and others), plus images or audio/video recorded during a ride. For drivers it adds telematics and vehicle registration data. The company states it will not sell or transfer personal information to third parties without consent unless the law requires it; users may ask customer service to check, edit or delete their data; retention is described only as "as required by the provision of services and applicable law", with no concrete period. Apple's privacy labels declare many data types used to track users across other companies' apps and websites (purchases, financial info, location, contact info, search history, identifiers, usage data); these are developer-provided and not verified by Apple. Be also runs a responsible disclosure program with a 48-hour response target and no stated bounty.

Be alternatives

Vexere logo7.3/10

Vexere

Vietnamese marketplace for coach, flight and train tickets, plus car rental

Free
Grab logo7.3/10

Grab

Southeast Asia's superapp for rides, food, groceries and payments

Freemium
All alternatives

Frequently asked questions

Which company owns Be?

BE GROUP Joint Stock Company, enterprise number 0108269207, headquartered at Saigon Tower, 29 Le Duan, Ho Chi Minh City. In January 2024 VPBank Securities invested VND739.5 billion in Be Holdings, which owns Be Group (per The Investor).

Is Be free to download and use?

Downloading and registering is free. You pay only for rides or orders, with the price shown in the app when you book.

How do I contact Be support?

Hotline 1900 23 23 45 or email [email protected], per the official site. The Google Play listing also claims 24/7 support.

Does Be work on iPhone and Android?

Yes. The iOS version requires iOS 15.5 or later per the App Store; the interface is in Vietnamese and English.

Review evidence & sources8

Scores

Ease of use
7.8
Why this score

The booking flow is short (pick a service, enter the address, promo code, payment) per the Google Play description, and the App Store score is 4.8/5. Some reviews complain about dismissing 2–3 pop-ups before booking a ride. There is no independent head-to-head evidence against rivals.

Features
7.5
Why this score

Broad scope: rides, parcels, food, hourly car rental, flight, bus and train tickets, home cleaning. No feature clearly stands out versus Grab, and geographic coverage is smaller.

Value for money
7.0
Why this score

The app is free with promotions and points, but without a public fare table it is hard to judge value against competitors.

Performance
7.0
Why this score

Google Play at 4.6/5 trails the App Store's 4.8/5. The Google Play listing cites a team of 100,000 drivers; The Investor (January 2024) reported a 35% ride-hailing share without naming how it was measured.

Support
6.2
Why this score

There is a hotline, email and FAQ, and the app listing claims 24/7 support. One Google Play review describes waiting over 50 minutes for a driver despite paying for priority; Be replied with an apology and a request to email. No independent source assesses how well complaints are handled.

Privacy & security
5.5
Why this score

The policy promises no sale of data without consent and allows deletion requests, but lists broad collection (precise location, contacts, in-ride audio/video), no concrete retention period, and App Store labels declare many data types used for tracking, on a par with Grab.

What users say

Sources

Specs & compatibility
Developer
Công ty Cổ phần BE GROUP (be Group JSC)
Headquarters
Vietnam
Launched
2018
Category
Travel

Capabilities

  • Mobile app
  • Integrations

Platforms

  • iOS
  • Android

Interface languages

  • Vietnamese
  • English

Integrations

  • Cake by VPBank (thanh toán)
  • Ví điện tử và thẻ ngân hàng

Support

  • Phone
  • Email
  • Help center

Change history

  1. Feature.iOS version 3.6.200 is released; the notes mention only bug fixes and performance improvements.
  2. Company.The company files its 15th business registration amendment in Ho Chi Minh City.
  3. Company.VPBank Securities invests VND739.5 billion (about US$30 million) in Be Holdings; Be says 300,000 drivers completed 120 million trips in 2023 (per The Investor).
Full change history (6)
  1. Company.Be receives a loan facility of up to US$100 million from Deutsche Bank to expand its multi-service ecosystem (per Tuoi Tre News).
  2. Launch.Be launches its car and bike ride-hailing app; CEO Tran Thanh Hai targets 110,000 drivers by the end of 2019.
  3. Company.BE GROUP receives its first business registration certificate in Hanoi.
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