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Source-backed analysis12

Review basis

Research-based review: the AppDuo Editorial Team compiled it from official pages, documentation, app stores, press and user feedback, without hands-on testing. Every claim links to a source with the date it was checked.

12 reference sources

Information updated Nov 11, 2026

How we review
Attention logo

Attention Review

AI that records sales calls, updates the CRM and scores reps

Editorial Team6.7/10Write the first review

By Official AppDuo editorial team · Fact-checked

  • Web
  • macOS
  • iOS
Paid
Visit Attention
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Decide at a glance

Our verdict

A fit for mid-size and larger sales teams that want call notes written into their own CRM fields and reps scored against their own process. Pricing is not public, the interface is English-only and independent reviews are scarce.

Best for: Sales teams on Salesforce or HubSpot that want less manual data entry after calls

Skip it if: Individuals or very small teams that want to sign up on their own with a public price

Pros

  • Call notes map to CRM fields and sync in one click, per the vendor, with documented two-way sync for Salesforce and HubSpot
  • Call scorecards and deal-scoring criteria are defined by the customer rather than fixed templates
  • The integrations page lists 200+ integrations, including Zoom, Microsoft Teams, Google Meet, Slack and Aircall

Cons

  • No published pricing; a demo is needed to get a quote
  • The iPhone app is invite-only and not yet in App Store search; there is no Android app, and the desktop app is macOS (Apple Silicon) only
All pros and cons · Who is it for?

More pros

  • Records beyond video calls: a macOS desktop app with no meeting bot, and an iPhone app for in-person meetings and phone calls
  • States SOC 2 Type II and HIPAA compliance, with a BAA available for healthcare customers

More cons

  • Little independent review evidence: the 4.9-star G2 rating and "Leader" badge appear on Attention's own site, while the G2.ai listing shows no rating or review count

Best for

  • Sales enablement teams that need custom scorecards built on methods such as MEDDIC

Skip it if

  • Teams that need a multilingual interface or an Android app

Experience & key features

Attention is an AI platform for sales teams from BenWick, Inc. in New York. Extruct's profile gives 2021 as its founding year. It records and transcribes sales calls, then uses language models to pull information into the CRM and score each call.

Per the product page, call notes map to CRM fields and sync in one click. The platform also offers custom scorecards, cross-call analysis, an "Ask Attention anything" Q&A that links to call snippets, and follow-up email automation. The vendor says each deployment is built bespoke rather than from fixed MEDDIC-style templates. Besides the meeting bot, its docs cover a macOS desktop app and an invite-only iPhone app for in-person meetings. The integrations page lists 200+ integrations.

The website has no price list and G2.ai shows "Contact us", so Attention cannot be compared directly with tools that publish prices. It is sold to businesses, with no personal plan. Onboarding starts with a conversation that produces a custom configuration, so real cost may vary with team size and level of customisation. When asking for a quote, check how seats are counted and what the contract terms are.

According to a Fintech Nexus item dated 26 June 2026, Attention raised a $30 million Series B and reports 500+ customers including Abridge, Scale, Lovable, Preply and BambooHR. These figures come from the company. Fireflies.ai, Otter.ai and Fathom overlap, but they target general meeting notes rather than CRM-centred sales workflows.

Screenshots

Official share image from the Attention homepage
Official share image from the Attention homepage
Banner image on Attention's AI sales intelligence platform page
Banner image on Attention's AI sales intelligence platform page

Plans & pricing

Prices last verified Nov 11, 2026

Enterprise

Business

Contact sales

Attention publishes no price list or named plans; you book a demo to get a quote. The G2.ai listing shows pricing as "Contact us". Its docs describe seat-based accounts (the mobile app needs no separate seat).

Free trial
No free trial
Cancellation & refunds

No public refund policy found; terms are set by contract.

Privacy

BenWick, Inc.'s privacy notice (updated 21 January 2025) says it does not process sensitive information and that Stripe stores payment data. Attention's security page says data is encrypted in transit (TLS 1.2/1.3) and at rest, that it holds a SOC 2 Type II report, is HIPAA compliant and signs a BAA with healthcare customers. Both the Enterprise page and the privacy notice mention GDPR, and the Enterprise page lists single sign-on. These are vendor statements.

Attention alternatives

Fireflies.ai logo7.6/10

Fireflies.ai

AI meeting notetaker with a free-forever plan

Freemium
HubSpot logo7.3/10

HubSpot

A CRM with a free tier that scales into marketing, sales and service

Freemium
All alternatives

Controversies & incidents

Issues documented by the press, regulators, courts or the vendor itself. Every item is sourced; unproven claims are labelled as allegations. Last researched: Nov 11, 2026

No significant controversies or incidents found in the sources we checked.

Frequently asked questions

How much does Attention cost?

The vendor does not publish prices on its website; you book a demo to get a quote. G2.ai lists pricing as "Contact us".

Does Attention hold security certifications?

Attention's security page states SOC 2 Type II and HIPAA compliance, with a BAA for healthcare customers. These are vendor statements.

Does Attention have a Vietnamese interface?

The website and docs show an English interface only. For transcripts, the docs let you change a call's language if it was detected wrongly.

Which tools does Attention integrate with?

The integrations page lists 200+ integrations, including Salesforce, HubSpot, Zoom, Microsoft Teams, Google Meet, Slack, Aircall, Asana, Airtable, Apollo and Anthropic Claude. The docs also cover an Attio connection.

Does Attention have a mobile app?

There is an iPhone app (iOS 16.4 or later) for in-person meetings and phone calls, but it is rolling out by invitation and does not appear in App Store search yet. There is no Android app.

Review evidence & sources12

Scores

Ease of use
6.5
Why this score

The vendor builds each customer's setup and promises it in about a week, so onboarding is assisted but not self-serve. It runs on the web, a macOS desktop app and an invite-only iPhone app, with no Android. The interface appears to be English-only.

Features
7.5
Why this score

Call recording and transcription, CRM auto-fill, scorecards, cross-call analysis, follow-up email automation, desktop and mobile recording outside video meetings, an API and 200+ integrations per the vendor. "Only Attention" claims are marketing and not independently checked.

Value for money
5.5
Why this score

With no public price list, a direct comparison with peers is not possible; the score reflects the lack of pricing transparency, not a known price level.

Performance
6.5
Why this score

No independent accuracy testing was found. Outcome figures such as a 70% close-rate increase at Preply come from vendor case studies.

Support
7.0
Why this score

Public documentation covers CRM setup, scorecards and the API in detail. The Enterprise offer adds onboarding, personalised CRM setup and a dedicated account manager. No public chat or phone channel was found.

Privacy & security
7.0
Why this score

Per vendor statements: SOC 2 Type II, encryption, logged access to customer data, HIPAA compliance and a BAA. No reported breach or penalty was found.

Sources

Specs & compatibility
Developer
BenWick, Inc. (Attention)
Headquarters
United States
Launched
2021
Category
Business

Capabilities

  • AI features
  • Integrations
  • Real-time collaboration
  • Public API

Platforms

  • Web
  • macOS
  • iOS

Interface languages

  • English

Integrations

  • Salesforce
  • HubSpot
  • Attio
  • Google Calendar
  • Gmail
  • Zoom
  • Microsoft Teams
  • Google Meet
  • Slack
  • Aircall
  • Asana
  • Airtable
  • Apollo
  • Anthropic Claude

Support

  • Help center

Change history

  1. Company.Fintech Nexus reports a $30 million Series B; the company says it has 500+ customers.
  2. Update.BenWick, Inc.'s privacy notice shows this as its last update date.
  3. Launch.Extruct's profile lists Attention as founded in 2021.
About the author

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