Source-backed analysis9
Review basis
Research-based review: the AppDuo Editorial Team compiled it from official pages, documentation, app stores, press and user feedback, without hands-on testing. Every claim links to a source with the date it was checked.
9 reference sourcesInformation updated Nov 10, 2026
How we review
Apollo.io Review
A B2B contact database with outreach tools, AI agents and a free plan
By AppDuo Editorial Team · Updated
- Web
- Browser extension
- API
On this page
Decide at a glance
Our verdict
Apollo.io suits B2B sales teams, startups and solo sellers who want contact data, cold email and calling in one tool, with a free plan to start. Weigh data accuracy, support (a frequent complaint on Trustpilot, 3.2/5) and the credit allowance that caps usage.
Best for: Small and mid-size B2B sales teams that want contact data, email sequences and calling in one place
Skip it if: Teams that need deeply custom multi-vendor enrichment workflows, who may prefer a tool such as Clay
Pros
- A Free plan with no time limit and a 14-day trial on Basic and Professional
- Public list prices from $49/seat/month (annual), easier to compare than quote-only tools
- The homepage cites 240M+ contacts, 30M+ companies and 200+ integrations
Cons
- Trustpilot 3.2/5 from 1,393 reviews: complaints about hard-to-reach support, outdated emails and account deletion
- Credits reset each cycle and do not roll over; Free caps record selection at 25, so bulk exports need a paid plan
All pros and cons · Who is it for?
Pros
- The Chrome extension is rated 4.6/5 (about 2.2K ratings); Trustpilot reviewers praise easy setup and onboarding
Cons
- Apollo sells contact data from its own database and may use data to train internal models
Best for
- Newcomers who want a free plan with no time limit before paying
Skip it if
- People who object to a service built on selling other people's contact data to B2B customers
Problems it solves
Experience & key features
Apollo.io is a go-to-market (GTM) platform founded in 2015 in San Francisco. Its homepage splits the product into three layers: data, intelligence and execution. By Apollo's own figures, the database holds 240M+ contacts and 30M+ companies, and more than 600,000 companies use it.
Users filter for prospects, enrich data, then run email sequences, call with the dialer and manage deals. Apollo also has a deliverability suite (domain warming, inbox rotation), waterfall enrichment, AI lead scoring and agents that research accounts, write outreach and book meetings. It runs on the web, as a Chrome extension and inside ChatGPT or Claude via Apollo Anywhere.
Public list prices: Free $0; Basic $65/seat/month ($49 annual); Professional $99 ($79); Organization $149 ($119, minimum 3 seats). Each plan has a credit pool shared by the team that resets each cycle and does not roll over; an email costs 1 credit and a phone number 8. Basic and Professional have a 14-day trial. A Custom plan is quoted for SSO and advanced security needs.
The weak spots are data and support. Trustpilot shows 3.2/5 from 1,393 reviews, with most criticism about hard-to-reach support, outdated emails and concern over personal data being sold; Apollo's own policy confirms it sells business contact data. Compared with Clay, Apollo is simpler and cheaper to start with, while Clay is more flexible for chaining many providers. Compared with HubSpot or Salesforce, Apollo is a data and outreach tool, not a full CRM.
Screenshots
Plans & pricing
Prices last verified Nov 10, 2026
Free
BusinessFree
$0. 75 credits per seat per month (900 per year, granted monthly). Includes 2 sequences per team, an AI assistant limited to 5 chats, 20 website-visitor companies identified monthly, 100 CRM enrichments per month, 150 minutes of call recording, 250 email sends per day and a 25-record selection limit.
Basic
Business$65/mo/user
$49/mo billed yearly
$65/seat/month billed monthly, $49/seat/month billed annually. 2,500 credits per month (30,000 per year, granted upfront). Unlimited sequences, advanced filters, a deliverability suite with email warmup, waterfall enrichment, CRM integrations, 5 automated workflows and a 1,000-record selection limit.
Professional
Business$99/mo/user
$79/mo billed yearly
$99/seat/month billed monthly, $79/seat/month billed annually. 4,000 credits per month (48,000 per year). Adds unlimited AI lead scoring, A/Z testing, 6 meeting events, 4,000 minutes of call recording with AI insights, 50 automated workflows and unlimited daily email sends.
Organization
Business$149/mo/user
$119/mo billed yearly
$149/seat/month billed monthly, $119/seat/month billed annually, minimum 3 seats. 6,000 credits per month (72,000 per year). Adds 12 intent topics, unlimited meeting events, 8,000 minutes of call recording and 500 automated workflows.
- Free plan limits
- The Free plan has no time limit but only 75 credits per seat per month, connects Gmail accounts only for email, and caps record selection at 25.
- Free trial
- 14-day free trial · no credit card
Cancellation & refunds
Per the pricing page, downgrades take effect immediately with no refund for unused time or the price difference; cancellations take effect at the end of the term. Annual plans are a 12-month commitment with no mid-cycle downgrades.
Privacy
Apollo's privacy policy (updated 10 August 2026) says it collects business contact data from public websites, professional directories, government sources and third-party data providers, and sells business contact and firmographic data from that database to customers for sales, marketing and recruiting. Apollo is the controller for the contact database and website-visitor data. People in the database can request removal through a Removal page; the Global Privacy Control signal does not remove data from the database. Apollo 'may use' data from the services, including contact records, to train internal models, while third-party AI providers are barred from training on Apollo data. No specific retention periods are given. Apollo's official llm-info page lists SOC 2 Type 2, ISO/IEC 27001:2022, CASA Tier 2 and GDPR and CCPA compliance.
Apollo.io alternatives
7.3/10HubSpot
A CRM with a free tier that scales into marketing, sales and service
7.1/10Salesforce Sales Cloud
Enterprise-scale sales CRM: very broad, with fairly high per-user pricing
Frequently asked questions
Is Apollo.io free?
Yes. The Free plan has no time limit and 75 credits per seat per month. Basic and Professional have a 14-day trial that includes 75 credits.
How much does Apollo.io cost?
Per the pricing page, Basic is $49/seat/month billed annually ($65 monthly), Professional $79 ($99) and Organization $119 ($149, minimum 3 seats).
Do unused credits roll over?
No. Per the pricing page, credits are pooled across the team, granted each cycle and expire at its end, including purchased add-on credits; admins can set per-user caps.
How do I remove my information from Apollo's database?
Submit a request through Apollo's Removal page or email [email protected]. The policy states that the Global Privacy Control signal does not remove data from the database.
Review evidence & sources9
Scores
- Ease of use
- 7.5
- Features
- 8.0
- Value for money
- 7.5
- Performance
- 6.5
- Support
- 5.5
- Privacy & security
- 5.0
Why this score
Trustpilot reviewers praise a simple interface, easy setup and a useful onboarding demo; some report slow or glitchy pages. The interface is English-only.
Why this score
Data, sequences, dialer, enrichment, lead scoring, deliverability, workflows and AI agents in one platform, plus 200+ integrations per the homepage.
Why this score
A Free plan and public Basic pricing at $49-65/seat/month, far cheaper than Clay to start; points off because credits do not roll over and Trustpilot reviewers call pricing and credit use high.
Why this score
Apollo claims 98% email accuracy, a vendor figure; Trustpilot reviewers report outdated emails, slow loading and workflows that failed to start.
Why this score
Repeated Trustpilot complaints about reaching a human, bot loops and long waits; Apollo replies to only 5% of negative reviews there.
Why this score
SOC 2 Type 2 and ISO 27001, but the business model sells contact data about people who are not customers; the policy allows internal model training and GPC does not remove data from the database.
What users say
- Trustpilot3.2/5 · 1,393
- Chrome Web Store (Apollo.io extension)4.6/5 · 2,200
Sources
- Vendor-providedOfficial homepageNov 10, 2026
- Vendor-providedOfficial pricing pageNov 10, 2026
- Vendor-providedOfficial privacy policyNov 10, 2026
- Vendor-providedOfficial llm-info pageNov 10, 2026
- Vendor-providedApollo blogNov 10, 2026
- pressTechCrunch (2023-08-29)Nov 10, 2026
- pressTechCrunch (2021-11-01)Nov 10, 2026
- review-siteTrustpilot reviewsNov 10, 2026
- storeChrome Web Store: Apollo.io extensionNov 10, 2026
Specs & compatibility
- Developer
- Apollo.io
- Headquarters
- United States
- Launched
- 2015
- Category
- Business
Capabilities
- AI features
- Public API
- Integrations
- Real-time collaboration
- Templates
Platforms
- Web
- Browser extension
- API
Interface languages
- English
Integrations
- Salesforce
- HubSpot
- Gmail
- Microsoft Outlook
- Slack
- ChatGPT
- Claude
Support
- Help center
- Live chat
Change history
- Company.Matt Curl became CEO and Tim Zheng moved to Chairman (per Apollo's llm-info page, month only).
- Company.Raised a $100M Series D led by Bain Capital Ventures at a $1.6B valuation.
- Company.TechCrunch reports Apollo raised a $32M Series B led by Tribe Capital, with 1M+ signups and 9,000 paying customers.
Full change history (4)
- Launch.Apollo.io founded (per Apollo, year only).
About the author
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