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Best Google Analytics alternatives

5 tools that do what Google Analytics does, ranked by our overall review score.

Why are you switching?
  1. Firebase7.5Google's all-in-one backend for mobile and web apps: database, auth, hosting, pushEasier than Google AnalyticsMore private than Google Analytics
  2. HubSpot7.3A CRM with a free tier that scales into marketing, sales and serviceEasier than Google Analytics
  3. Semrush6.9A broad SEO and AI-visibility suite, with high prices and billing complaintsEasier than Google AnalyticsMore private than Google Analytics
  4. Google Ads6.8Google’s ad platform for Search, YouTube and display, billed on what you spend
  5. Meta Business Suite6.6Free tool for managing Meta Pages, Instagram and customer messages in one placeEasier than Google Analytics