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Source-backed analysis9

Review basis

Research-based review: the AppDuo Editorial Team compiled it from official pages, documentation, app stores, press and user feedback, without hands-on testing. Every claim links to a source with the date it was checked.

9 reference sources

Information updated Nov 10, 2026

How we review
Semrush logo

Semrush Review

A broad SEO and AI-visibility suite, with high prices and billing complaints

Editorial Team6.9/10Write the first review

By Official AppDuo editorial team · Updated · Fact-checked

  • Web
  • iOS
  • API
Freemium · $139.00/mo (business plan)
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Decide at a glance

Our verdict

Semrush suits agencies and marketing teams that want keyword, competitor, technical-audit, rank-tracking and AI-visibility work in one place. The trade-off is a paid entry price of $139/month and Trustpilot reviews that mostly complain about cancellation, refunds and support.

Best for: Agencies and SEO teams managing several websites

Skip it if: Individuals or small site owners who only need basic SEO checks

Pros

  • Wide scope: keywords, competitors, backlinks, technical audit, content, rank tracking
  • AI Visibility toolkit for tracking brands in AI answers
  • Interface available in 14 languages

Cons

  • From $139/month, with extra users from $45/month each
  • Trustpilot 1.6/5: complaints about cancellation, charges after trials and denied refunds
All pros and cons · Who is it for?

More pros

  • A free plan and a 7-day trial to get started

More cons

  • The iOS app has not been updated since December 2019 and scores 2.0/5

Best for

  • Marketing teams tracking both search rankings and visibility in AI answers

Skip it if

  • Buyers wary of auto-renewal and a narrow refund policy

Problems it solves

Experience & key features

What Semrush is

Semrush is an SEO and search-marketing platform founded in 2008 by Oleg Shchegolev and Dmitri Melnikov and headquartered in Boston. It began as a tool called Seodigger before being renamed. In April 2026 Adobe completed its roughly $1.9 billion acquisition, so Semrush is now part of Adobe.

Key features

According to the homepage, the platform is split into three jobs: discover (keywords, competitors, AI Visibility, local SEO), create and optimize (content, technical site health, digital PR) and track (rankings, reports, AI brand sentiment, backlinks). Semrush also offers an API and an MCP connection for AI assistants, plus free checkers such as the SEO Checker and Backlink Checker.

Pricing and terms

The pricing page lists SEO at $139/month, Starter at $199 and Pro+ at $299 (discounted when billed annually), with Advanced on custom pricing. A 7-day trial is offered. The terms say paid plans renew automatically and trials convert to paid unless cancelled. The 7-day refund covers only a first annual plan bought by card directly on the website.

More analysis

Who it fits

Semrush fits teams that want one suite for many SEO tasks and AI-visibility tracking. Those who mainly need backlink data can compare Ahrefs or Moz Pro. Read the renewal and cancellation terms closely, since Trustpilot carries many complaints on those points.

Screenshots

Semrush app on iPhone, image 1 (App Store)
Semrush app on iPhone, image 1 (App Store)
Semrush app on iPhone, image 2 (App Store)
Semrush app on iPhone, image 2 (App Store)
Semrush app on iPhone, image 3 (App Store)
Semrush app on iPhone, image 3 (App Store)

Plans & pricing

Prices last verified Nov 10, 2026

Free

Business

Free

1 demo project and 10 reports per day across the core tools.

SEO

Business

$139/mo

$117.33/mo billed yearly

5 websites, 500 keywords tracked daily. $139 billed monthly; $117.33/month billed annually.

Starter

Business

$199/mo

$165.17/mo billed yearly

5 websites, 500 keywords and 50 AI prompts tracked daily, AI brand performance for 1 domain. $165.17/month billed annually.

Pro+

Business

$299/mo

$248.17/mo billed yearly

15 websites, 1,500 keywords and 100 AI prompts tracked daily. $248.17/month billed annually.

Advanced

Business

Contact sales

Custom pricing via demo request: 40+ websites, 5,000+ keywords daily, unlimited AI prompts and team users.

Free plan limits
The free plan has 1 demo project and 10 reports per day. Each additional user costs from $45/month.
Free trial
7-day free trial · no credit card
Cancellation & refunds

A one-time 7-day money-back guarantee covers only the first annual subscription (and first add-on) bought directly on Semrush.com by credit card; monthly plans are not refundable. The request must be made in writing within those 7 days. The 7-day trial converts to a paid plan unless cancelled before it ends.

Privacy

The privacy policy (updated 13 October 2025) lists collected data as account, contact and payment details, automatic browsing data (IP, browser, cookies including Google Analytics), third-party data from resellers, and email content if the user enables the Gmail or Microsoft mailbox integration. Semrush acts as controller. The policy says it 'will not sell, rent, lease' personal data, yet shares data with advertising partners via cookies and with social networks via hashed emails; users can opt out through the 'Do Not Sell or Share' link. It does not mention AI training and gives no specific retention periods. Transfers outside the EEA/UK rely on Standard Contractual Clauses.

Official pricing page

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Frequently asked questions

Is Semrush free?

There is a free plan with 1 demo project and 10 reports per day, and a 7-day trial for paid plans.

Does Semrush offer refunds?

Only for a first annual purchase, within 7 days, bought directly by card. Monthly plans are not refundable.

Who owns Semrush?

Adobe. Per Wikipedia and a notice on the Semrush homepage, Adobe completed the acquisition on 28 April 2026.

Does Semrush have a Vietnamese interface?

Yes. The homepage lists 14 languages, including Vietnamese.

Review evidence & sources9

Scores

Ease of use
7.0
Why this score

The interface has 14 languages and several free tools to try, but the number of toolkits is a lot for newcomers. The iOS app scores 2.0/5 (68 ratings) and has not been updated since 2019.

Features
9.0
Why this score

The homepage groups products into Discover, Create and optimize, and Track across nine toolkits (Semrush One, SEO, AI Visibility, Traffic and Market, Content, Local, Advertising, AI PR, Social) and claims 29B keywords and 43T backlinks. It is among the broadest SEO suites.

Value for money
6.2
Why this score

The cheapest paid plan is $139/month, Pro+ is $299/month and extra users start at $45/month. The free plan is very limited (10 reports per day) and monthly plans are not refundable.

Performance
7.0
Why this score

The sources read contain no independent data on speed or data accuracy. One Trustpilot reviewer says traffic estimates were often inaccurate, but that is a single opinion.

Support
5.5
Why this score

There is a knowledge base, Semrush Academy and a contact form. Trustpilot (1.6/5, 1,435 reviews) has many complaints about slow replies and tickets closed without resolution; the company replies to 68% of negative reviews.

Privacy & security
6.5
Why this score

The policy is clear on data types and offers an ad-sharing opt-out, but it shares data with advertising partners, gives no specific retention periods and is silent on AI training.

What users say

Sources

Specs & compatibility
Developer
Semrush Holdings (Adobe)
Headquarters
United States
Launched
2008
Category
Business

Capabilities

  • Public API
  • AI features
  • Integrations
  • Real-time collaboration
  • Mobile app
  • Templates

Platforms

  • Web
  • iOS
  • API

Interface languages

  • English
  • German
  • Spanish
  • French
  • Portuguese
  • Japanese
  • Chinese
  • Korean
  • Vietnamese

Integrations

  • Google Analytics
  • Google Search Console
  • Google Ads
  • Gmail
  • Microsoft 365

Support

  • Help center
  • Email
  • Live chat
  • Video tutorials

Change history

  1. Company.Adobe completes its acquisition of Semrush.
  2. Company.Adobe announces it will acquire Semrush for about $1.9 billion.
  3. Company.Acquires Third Door Media (2024 also saw Datos, Ryte, Brand24 and Exploding Topics).
Full change history (6)
  1. Company.Lists on the NYSE under the ticker SEMR.
  2. Update.Standardises the brand name from "SEMrush" to "Semrush".
  3. Company.Raises $40 million in a financing round.
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