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Best Google Ads alternatives

5 tools that do what Google Ads does, ranked by our overall review score.

Why are you switching?
  1. HubSpot7.3A CRM with a free tier that scales into marketing, sales and serviceEasier than Google AdsMore private than Google Ads
  2. Google Analytics7.2Google's free web and app measurement tool: powerful, with a learning curveEasier than Google AdsMore private than Google Ads
  3. Semrush6.9A broad SEO and AI-visibility suite, with high prices and billing complaintsEasier than Google AdsMore private than Google Ads
  4. Meta Business Suite6.6Free tool for managing Meta Pages, Instagram and customer messages in one placeEasier than Google Ads
  5. TikTok Shop Seller Center6.5Where sellers run their shop, orders and fees on TikTok Shop VietnamEasier than Google Ads