Marketplaces serving Vietnam in 2026
By AppDuo Editorial Team · Updated
Start with the decision you need to make: seller, total cost after fees and return conditions. These tools cover different roles; you do not need to use or purchase them all.
Read the strengths and limitations below. If a tool fails a mandatory requirement, remove it from your shortlist before comparing scores or prices.
Frequent buyers who want to compare many sellers and hunt for vouchers and campaign-based free shipping7.1/101. Shopee
Vietnam's leading e-commerce marketplace, with Shopee Mall and SPayLater. Notable strength: Largest scale in the market: Metric.vn estimates Shopee held 56.04% revenue share in 2025 among the four big platforms. Trade-off: Trustpilot scores it 1.6/5 (47 reviews, unclaimed profile); reviewers cite refunds as vouchers, hard-to-reach support, and counterfeit or misdescribed items
Read our full Shopee review
Shoppers who want branded goods from official stores with a refund promise if an item is counterfeit6.7/102. Lazada
Alibaba-owned marketplace known for LazMall brands, but with a small share. Notable strength: LazMall: Lazada says it carries over 32,000 domestic and international brands, guarantees authenticity and promises a 200% refund if a counterfeit is found. Trade-off: Small scale: Lazada held about 3% share in Q3 2025 per VinVentures, versus 56% for Shopee and 41% for TikTok Shop
Read our full Lazada review
Shoppers who prioritise authentic goods, books and appliances with manufacturer warranty6.8/103. Tiki
Vietnamese marketplace: authentic-goods pledge, 2-hour delivery, shrinking share. Notable strength: 30-day returns including change of mind, with no return shipping cost to the customer. Trade-off: Only 3.8/5 on Google Play, well below the App Store score
Read our full Tiki review
How we chose
Selected from products with researched profiles, comparing their main purpose, feature scope, plan restrictions and platforms. The order serves different use cases; it is not an exhaustive market survey or a head-to-head test. Prices and policies retain each review’s source-check dates rather than being marked freshly verified when this guide is compiled.
Frequently asked questions
Is this list ordered by overall score?
Not strictly. Each label identifies the need it serves. Choose around the task, ecosystem and plan limits; the score is one supporting signal.
Do I need to pay for every tool?
No. This is a set of options, not a required bundle. Review free and paid limits in each product review, then choose one or a few tools that fit.
Was every price and fact checked again today?
Not automatically. The guide’s compilation date differs from each product’s source-check dates. Linked reviews retain their sources and dates so you can check the evidence.