Source-backed analysis8
Review basis
Research-based review: the AppDuo Editorial Team compiled it from official pages, documentation, app stores, press and user feedback, without hands-on testing. Every claim links to a source with the date it was checked.
8 reference sourcesInformation updated Nov 10, 2026
How we review
Tiki Review
Vietnamese marketplace: authentic-goods pledge, 2-hour delivery, shrinking share
By AppDuo Editorial Team · Updated
- Web
- iOS
- Android
On this page
Decide at a glance
Our verdict
Tiki suits shoppers who want authentic goods sold by Tiki Trading, a 30-day return window and, per its homepage, a 200% refund for counterfeits, plus 2-hour delivery in eligible areas. The trade-offs are a 3.8/5 Google Play rating, a market share that YouNet ECI put at 0.9% in 2024, and a VND 200 million fine for TikiNOW over misleading advertising.
Best for: Shoppers who prioritise authentic goods, books and appliances with manufacturer warranty
Skip it if: People who want the vast seller and price variety of Shopee or TikTok Shop
Pros
- 30-day returns including change of mind, with no return shipping cost to the customer
- Digital devices and appliances from Tiki Trading carry 365-day returns for technical defects
- 4.8/5 on the Vietnamese App Store from over 378,000 ratings
Cons
- Only 3.8/5 on Google Play, well below the App Store score
- Sharp share decline: 0.9% in 2024 and Q1 2025 GMV down 57% per YouNet ECI
All pros and cons · Who is it for?
Pros
- Hotline 1900 6035 (8am–9pm including weekends), email and an in-app personal assistant
Cons
- TikiNOW fined VND 200 million by the National Competition Commission for misleading ads (July 2025)
Best for
- Buyers in TikiNOW areas who want same-day delivery
Skip it if
- Buyers outside fast-delivery areas, since Tiki says 2-hour delivery applies only where eligible
Problems it solves
Experience & key features
What Tiki is
Tiki started in 2010 as an online seller of English-language books and grew into a multi-category marketplace. The operating entity is now Ti Ki Limited Company. The Google Play description lists authentic goods from Tiki Trading, Nhà Sách Tiki, an online supermarket and a free games area.
Delivery and returns
The main selling point is TikiNOW 2-hour delivery in eligible areas and free shipping. The returns policy allows returns within 30 days for any reason if the item is in original condition, with no return shipping charge. For digital devices and appliances sold by Tiki Trading, technical defects can be returned for up to 365 days. The homepage also promises a 200% refund for counterfeit goods.
Pricing and perks
The app is free. The homepage shows free shipping from 45K and up to 100K off a first order, and Google Play cites TIKI VIP days on the 5th and 20th of each month for Gold and Diamond members. The homepage footer text also mentions paid TikiNOW packages for free fast delivery, without listing prices. Offers change by campaign, so check current conditions.
More analysis
Market position
VNG acquired about 38% of Tiki in February 2016, and in October 2021 Tiki raised a 258 million USD Series E at an 832 million USD valuation, per Vietnam Finance. Share has since fallen: YouNet ECI put it at 0.9% in 2024 versus Shopee 66.7% and TikTok Shop 26.9%. Shoppers who want many sellers and competitive prices will find Shopee, Lazada or TikTok Shop far larger.
Screenshots
Plans & pricing
Prices last verified Nov 10, 2026
Người mua / Buyer
PersonalFree
The app and website are free to use; buyers pay for goods. The homepage shows "Freeship for orders from 45k" and a first-order offer worth up to 100,000 VND (50K off plus 50K free shipping, preloaded in the wallet when ordering in the app); conditions change per campaign.
- Free plan limits
- The Google Play description cites a welcome coupon pack of up to 50K (20% off, max 50K) for new customers, and TIKI VIP days on the 5th and 20th of each month for Gold and Diamond tiers.
- Free trial
- No free trial
Cancellation & refunds
Per the returns policy (updated July 2026), for orders placed from 15 April 2024, items can be returned within 30 days of delivery for any reason, including change of mind, if they are in original condition and not in a restricted category (underwear, perfume, jewelry, fresh food, items shipped from abroad, etc.). Digital devices, digital accessories and home appliances sold by Tiki Trading can be returned within 365 days for technical defects. Customers pay no return shipping. Refunds follow the quality check, typically 3–5 working days: online payments go back to the original account, cash-on-delivery orders by bank transfer or Tiki Xu. For Visa/Mastercard/JCB cards, the bank may take a further 1–3 weeks.
Privacy
According to Tiki's privacy policy (update effective 11 November 2022), personal data is kept until the customer asks for deletion or deletes it in the account. Tiki says it will not hand data to third parties except service providers that help run the marketplace, requests from state authorities, and business transfers such as mergers. Data is also used to tailor recommendations and advertising to your interests.
Tiki alternatives
7.1/10Điện Máy Xanh
Large Vietnamese appliance chain: home delivery, installation, warranty, instalments
7.1/10Shopee
Vietnam's leading e-commerce marketplace, with Shopee Mall and SPayLater
Frequently asked questions
Does Tiki accept returns?
Yes. Under the policy updated July 2026, you can return items within 30 days of delivery for any reason if they are in original condition and not in a restricted category. You do not pay return shipping.
How fast is TikiNOW delivery?
Tiki advertises 2-hour delivery, applied only in eligible areas. Elsewhere delivery may take longer.
Is the merchandise on Tiki authentic?
Tiki promises 100% authentic goods for Tiki Trading items and advertises a 200% refund for counterfeits on its homepage. For other sellers, check the seller details and refund conditions.
How long do Tiki refunds take?
Per the policy, Tiki refunds once the returned item has been checked, typically within 3–5 working days. Online payments go back to the original account; cash orders are refunded by bank transfer or Tiki Xu. For Visa/Mastercard/JCB cards, the bank may take a further 1–3 weeks.
Review evidence & sources8
Scores
- Ease of use
- 7.3
- Features
- 7.0
- Value for money
- 6.9
- Performance
- 6.3
- Support
- 6.8
- Privacy & security
- 6.2
Why this score
4.8/5 on the Vietnamese App Store from over 378,000 ratings, with several payment methods (COD, international cards, e-wallets). Google Play is only 3.8/5, which limits the score. The interface is Vietnamese-only.
Why this score
Includes Nhà Sách Tiki, an online supermarket, TikiNOW, Buy Now Pay Later, membership tiers and a personal assistant. Catalogue and seller base are smaller than the leading marketplaces.
Why this score
No mandatory membership fee, free shipping from 45K and a first-order coupon, but no independent source compares prices with other marketplaces.
Why this score
2-hour delivery applies only in eligible areas; the National Competition Commission fined TikiNOW over claims such as "100% nationwide delivery coverage" (July 2025). On 6 May 2025 the desktop site redirected to a gambling site; Tiki blamed a domain issue, since fixed.
Why this score
Hotline 1900 6035 (1,000 VND/minute, 8am–9pm including weekends), email [email protected] and a help centre, plus a detailed returns policy with free return shipping. No live-agent chat was found on the pages opened, the hotline is charged, and there is no independent assessment of support quality.
Why this score
The policy states sharing only with service providers, authorities or in business transfers, but the text dates from 2022 and data is used to personalise advertising.
What users say
- App Store (Vietnam)4.8/5 · 378,581
- Google Play3.8/5 · 246,000
Sources
- Vendor-providedTiki homepageNov 10, 2026
- Vendor-providedTiki returns and refunds policyNov 10, 2026
- Vendor-providedTiki privacy policyNov 10, 2026
- storeApp Store listing (Vietnam)Nov 10, 2026
- storeGoogle Play listingNov 10, 2026
- pressVietnam Finance: Tiki from US IPO dream to declineNov 10, 2026
- pressVnExpress International: TikiNow finedNov 10, 2026
- Vendor-providedTiki help centre (contact details)Nov 10, 2026
Specs & compatibility
- Developer
- Công ty TNHH Ti Ki (Tiki Corporation)
- Headquarters
- Vietnam
- Launched
- 2010
- Category
- Shopping
Capabilities
- Mobile app
Platforms
- Web
- iOS
- Android
Interface languages
- Vietnamese
Support
- Phone
- Help center
Change history
- Update.TikiNOW is fined VND 200 million by the National Competition Commission over misleading claims about its delivery service.
- Update.Desktop visitors to Tiki.vn are redirected to a gambling site; Tiki attributes it to a domain issue, since fixed.
- Limits.The 30-day return window applies to orders placed from this date.
Full change history (7)
- Company.Tiki raises a 258 million USD Series E from six investors at a post-round valuation of 832 million USD.
- Company.VNG acquires about 38% of Tiki, making it a VNG associate company.
- Company.CyberAgent Ventures of Japan invests 500,000 USD, the first of several foreign investors.
- Launch.Tiki launches as an online seller of English-language books.
About the author
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