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Source-backed analysis7

Review basis

Research-based review: the AppDuo Editorial Team compiled it from official pages, documentation, app stores, press and user feedback, without hands-on testing. Every claim links to a source with the date it was checked.

7 reference sources

Information updated Nov 10, 2026

How we review
Zepto logo

Zepto Review

India's quick-commerce app for groceries, essentials and café food in minutes

Editorial Team6.7/10Write the first review

By Official AppDuo editorial team · Updated

  • Web
  • iOS
  • Android
Free · Free
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Decide at a glance

Our verdict

Zepto suits city residents in India who want groceries, daily essentials and café food delivered within minutes from nearby dark stores. The trade-off is a regulator's penalty over price disclosure and, per its own prospectus, large ongoing losses.

Best for: Residents of large Indian cities who need quick delivery of groceries, home goods and small electronics

Skip it if: People outside the service area or outside India

Pros

  • Broad catalogue: groceries, beauty, electronics, fashion, pharmacy and Zepto Café
  • High ratings: 4.7/5 on the App Store (1.1M ratings) and 4.9/5 on Google Play
  • 1,139 dark stores across 66 cities as of 31 March 2026, per Zepto's prospectus

Cons

  • The CCPA fined Zepto INR 7 lakh (December 2025) for drip pricing and auto-selecting Zepto Pass in the basket
  • Heavy losses: the prospectus shows a restated loss of about INR 5,905 crore in FY26
All pros and cons · Who is it for?

Pros

  • Many payment options: COD, UPI, cards, wallets and netbanking

Cons

  • English-only interface per the App Store, and India-only service

Best for

  • Shoppers who want live order tracking and COD or UPI payment

Skip it if

  • Anyone who needs an all-in price up front without re-checking at checkout

Problems it solves

Experience & key features

What Zepto is

Zepto is an Indian quick-commerce platform selling groceries, produce, personal care, electronics, fashion and café food. According to its updated draft red herring prospectus filed with SEBI on 8 June 2026, operations began in July 2021 with groceries, fruit and vegetables, beauty and packaged foods, later expanding into electronics and advertising. Wikipedia says the company started as KiranaKart and rebranded to Zepto in 2021.

How it works

Orders ship from nearby dark stores. The prospectus lists 1,139 dark stores across 66 cities as of 31 March 2026, up from 337 stores in 11 cities two years earlier. The Google Play description says users can track an order from store to doorstep and pay by COD, UPI, card, wallet or netbanking. There is also a Zepto Pass subscription under which free delivery can apply above a minimum order value.

Pricing, fees and transparency

The app is free. The store descriptions advertise "Zero Fees" (no delivery fee on orders of INR 99+, no handling, surge or rain charges). However, per Inc42 on 5 December 2025, the CCPA fined Zepto INR 7 lakh for drip pricing, with mandatory fees surfacing late in the purchase flow, and basket sneaking, with Zepto Pass auto-selected, and directed it to disclose all charges upfront. Inc42's report cites Livemint and includes no detailed response from Zepto. Either way, check the total at checkout.

More analysis

Finances and IPO plans

Zepto's prospectus reports FY26 (ended 31 March 2026) revenue from operations of about INR 22,624 crore and a restated loss of about INR 5,905 crore. It states the company has incurred losses and negative operating cash flow since inception. Per Business Today, the planned IPO comprises a fresh issue of INR 8,010 crore plus an offer for sale of 113,466,566 shares; Wikipedia notes that in August 2026 the company deferred its IPO plans.

Versus alternatives

Its closest peer in India is Blinkit. Other markets have Instacart (US), and Amazon also delivers groceries in some regions. Services differ in coverage, charges and catalogue, so compare them for your area.

Screenshots

Promotional screenshot 1 on the Zepto App Store listing
Promotional screenshot 1 on the Zepto App Store listing
Promotional screenshot 2 on the Zepto App Store listing
Promotional screenshot 2 on the Zepto App Store listing

Plans & pricing

Prices last verified Nov 10, 2026

Người mua / Customer

Personal

Free

Free app. The App Store and Google Play descriptions advertise "Zero Fees": no delivery fee on orders of INR 99+, no handling, surge or rain charges. This is Zepto's own marketing claim; no independent source confirms the actual fees at checkout.

Zepto Pass

Personal

Contact sales

Zepto's updated draft red herring prospectus (UDRHP-I, 8 June 2026) describes Zepto Pass as a user subscription under which benefits such as free delivery can apply above a minimum order value. The official pricing page could not be opened, so no fee is listed.

Free plan limits
Free to install and browse; you pay product prices plus any charges shown at checkout.
Free trial
No free trial
Cancellation & refunds

We could not open Zepto's official terms and refund pages, so cancellation and refund conditions are unverified. Check the in-app policy before ordering.

Privacy

Zepto's Privacy Notice (last updated 17 June 2025) says the platform collects account and transaction information, behaviour on the platform, location, IP address, device identifiers and a list of third-party applications in use. Data may be disclosed to sellers, delivery partners, and marketing or advertising partners, and used to contact users by email, SMS, WhatsApp and phone. Under-18s use the platform through a parent or guardian. On Google Play the developer declares that data is encrypted in transit and that deletion can be requested.

Zepto alternatives

Amazon logo7.2/10

Amazon

The world's largest online store, strong on range and the Prime membership

Freemium
Blinkit logo6.8/10

Blinkit

India's quick-commerce grocery app, owned by Eternal, with checkout service charges

Free

Frequently asked questions

Is Zepto really fee-free?

The store descriptions say "Zero Fees" and no delivery fee on orders of INR 99+. However, the CCPA fined Zepto because mandatory fees surfaced late in checkout, so review the final total.

What is Zepto Pass?

Per Zepto's prospectus it is a user subscription under which benefits such as free delivery can apply above a minimum order value. The CCPA flagged it being auto-selected in baskets, so check before paying.

Who owns Zepto and has it listed?

Zepto was founded by Aadit Palicha and Kaivalya Vohra. It filed an updated prospectus (8 June 2026) for an IPO, but Wikipedia notes the plan was deferred in August 2026. We found no source confirming a listing.

Does Zepto offer cash on delivery?

Yes. The app descriptions list COD, UPI, cards, wallets and netbanking. Availability may vary by order and area.

Review evidence & sources7

Scores

Ease of use
8.0
Why this score

A simple find, order and track flow; 4.7/5 from 1.1M App Store ratings and 4.9/5 from over 5M Google Play ratings.

Features
7.5
Why this score

Beyond groceries it offers Zepto Café, pharmacy, electronics, fashion and the Zepto Pass subscription. The prospectus reports a weighted average of 46,623 SKUs per store geography in FY26.

Value for money
6.5
Why this score

The "Zero Fees" pitch is attractive, but the CCPA found mandatory fees surfaced late in the purchase flow. The prospectus also counts fees paid by users within its NRV metric, so users do pay some fees. Check the final price before paying.

Performance
7.0
Why this score

A network of 1,139 dark stores across 66 cities and high app ratings point to solid operations at scale. Held back by Wikipedia's notes on a waste-segregation fine (October 2026) and a state food-safety suspension of dark-store licences across delivery platforms (24 October 2026).

Support
5.8
Why this score

The store listings advertise 24/7 customer support, but several App Store reviews describe long waits and unhelpful chat replies. The sources opened contain no independent data on complaint handling, and the refund policy pages could not be opened.

Privacy & security
5.5
Why this score

The Privacy Notice documents collection of location and third-party application lists and sharing with marketing partners and sellers. On the plus side, Google Play lists encryption in transit and deletion requests, and the notice has specific rules for under-18 users.

What users say

Sources

Specs & compatibility
Developer
Zepto Marketplace Private Limited
Headquarters
India
Launched
2021
Category
Shopping

Capabilities

  • Mobile app

Platforms

  • Web
  • iOS
  • Android

Interface languages

  • English

Integrations

  • UPI

Support

  • Help center
  • Live chat

Change history

  1. Company.Wikipedia notes Zepto deferred its IPO plans and was reported to be seeking around INR 1,000 crore in a pre-IPO placement.
  2. Company.Zepto files its updated draft red herring prospectus (UDRHP-I) with SEBI: INR 8,010 crore fresh issue plus 113,466,566 shares in an offer for sale.
  3. Update.The CCPA fines Zepto INR 7 lakh for drip pricing and auto-selecting Zepto Pass in the basket.
Full change history (8)
  1. Company.Raises USD 450M at a USD 7B valuation.
  2. Feature.Starts a paid membership programme.
  3. Company.Raises USD 200M in a Series E round at a USD 1.4B valuation, becoming a unicorn.
  4. Feature.Launches Zepto Café, a division for coffee and ready-to-eat food delivery.
  5. Launch.Zepto starts operating as a quick-commerce platform, initially focused on groceries and fruit and vegetables.
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