Source-backed analysis9
Review basis
Research-based review: the AppDuo Editorial Team compiled it from official pages, documentation, app stores, press and user feedback, without hands-on testing. Every claim links to a source with the date it was checked.
9 reference sourcesInformation updated Nov 10, 2026
How we review
ShopeeFood Review
Shopee's food-delivery app, formerly Now, in 30+ Vietnamese provinces
By AppDuo Editorial Team · Updated
- Web
- iOS
- Android
On this page
Decide at a glance
Our verdict
ShopeeFood suits people in Vietnam who want food delivery and fresh groceries with a wallet and vouchers shared with Shopee; it rates 4.8 out of 5 from about 837,000 App Store ratings. The downsides: some App Store reviews report missing refunds on cancelled orders and double charges, and the privacy label declares many data groups.
Best for: City dwellers who order often and want to use ShopeePay and Shopee vouchers.
Skip it if: Users who want minimal data collection, as the App Store label declares location, contacts and photos or videos.
Pros
- 4.8 out of 5 on the Vietnam App Store from about 837,000 ratings.
- Interface in Vietnamese, English, Indonesian, Chinese and Thai.
- ShopeeFood Mart (groceries and essentials) and Shopee Express Instant (instant delivery) in the same app.
Cons
- Some App Store reviews say refunds for cancelled orders never arrived and support only asked them to wait.
- In-app cancellation works only before the restaurant confirms the order (per Sapo).
All pros and cons · Who is it for?
Pros
- Vouchers and group ordering.
Cons
- No official delivery fee table was found in the sources opened.
Best for
- People who need urgent deliveries through Shopee Express Instant or fresh groceries through ShopeeFood Mart.
Problems it solves
Experience & key features
What is ShopeeFood?
ShopeeFood is a food-ordering and delivery app run by Foody Corporation. According to VnExpress, Foody was founded in August 2012 as a restaurant-search website, launched DeliveryNow on 24 July 2016 and renamed the Now brand ShopeeFood from 18 August 2021. Sea, Shopee's parent company, began investing in Foody in 2015 and bought 82% of it in 2017 for US$64 million.
Services and features
According to the App Store listing, the app covers three areas: ordering from many restaurants across 30+ provinces (with group orders and vouchers), ShopeeFood Mart for fresh produce, meat, fish and essentials, and Shopee Express Instant for urgent deliveries. In the 2021 rebrand NowShip became Shopee Express Instant, and users only had to update the app, keeping their accounts and benefits.
Costs and cancellations
The app is free and the listing shows no in-app purchases. Customers pay for the food plus a delivery fee; since no official fee table was found, this review states no fee level. On cancellations, a Sapo article (not an official source) says an order can be cancelled in the app only while awaiting confirmation, prepaid orders are refunded after cancelling, and frequent cancellations can bring cash-on-delivery limits.
More analysis
Who it suits and caveats
ShopeeFood suits people already using Shopee and ShopeePay who live in cities with many restaurants. It rates 4.8 out of 5 from about 837,000 App Store ratings, but some reviews complain about refunds on cancelled orders, payment errors and slow support. The market has also narrowed: Baemin stopped operating in Vietnam on 8 December 2023 (per VnBusiness) and Gojek, including GoFood, left from 16 September 2024 (per Nhà Đầu Tư), leaving GrabFood as the largest remaining rival. Compare fees and promotions across ShopeeFood, GrabFood and beFood at order time rather than relying on one app.
Screenshots
Plans & pricing
Prices last verified Nov 10, 2026
Người đặt món / Customer
PersonalFree
The app is free and the App Store listing shows no in-app purchases. Customers pay for the food plus a delivery fee; no official delivery fee table was found in the sources opened, so no fee is stated here.
- Free plan limits
- None of the sources opened mention a paid customer plan. The App Store listing mentions vouchers and group orders.
- Free trial
- No free trial
Cancellation & refunds
The official policy page could not be opened. According to a Sapo article (published 18 March 2026, not an official document), an order can be cancelled in the app only while it shows "awaiting confirmation"; once the restaurant confirms, the customer must contact the driver or support. Prepaid orders are refunded after cancellation, with timing depending on the payment method. Frequent cancellations in a short period can lead to cash-on-delivery limits or mandatory prepayment.
Privacy
ShopeeFood's official privacy policy could not be opened, so this review does not summarise it. The developer-reported privacy label on the Vietnam App Store lists identifiers, usage data and diagnostics used for tracking, and payment info, location, contact info, contacts, photos or videos and identifiers linked to the user.
ShopeeFood alternatives
7.3/10Grab
Southeast Asia's superapp for rides, food, groceries and payments
7.1/10Shopee
Vietnam's leading e-commerce marketplace, with Shopee Mall and SPayLater
Frequently asked questions
Is ShopeeFood the same as Now?
Yes. Foody announced that Now was renamed ShopeeFood effective 18 August 2021, calling it a brand identity change; users only needed to update the app and kept their accounts.
Who owns ShopeeFood?
The app is run by Foody Corporation. Singapore-based Sea Group, Shopee's parent, acquired 82% of Foody in 2017.
Can I cancel a ShopeeFood order?
According to Sapo, you can cancel in the app while the order is awaiting confirmation; after the restaurant confirms you must contact the driver or support. This is not official policy, so check it in the app.
Does ShopeeFood do more than food delivery?
The App Store listing also names ShopeeFood Mart (produce, meat, fish, essentials) and Shopee Express Instant (instant delivery for urgent needs).
Review evidence & sources9
Scores
- Ease of use
- 8.0
- Features
- 7.8
- Value for money
- 6.8
- Performance
- 7.0
- Support
- 6.0
- Privacy & security
- 5.0
Why this score
An interface in five languages (Vietnamese, English, Indonesian, Chinese, Thai), a familiar ordering flow and 4.8 out of 5 from about 837,000 App Store ratings. Marked down because some reviews cite unresolved payment errors such as double charges.
Why this score
Per the App Store listing: multi-restaurant ordering, group orders, vouchers, ShopeeFood Mart and Shopee Express Instant across 30+ provinces. The sources opened give no restaurant counts to compare with peers.
Why this score
The app is free and has vouchers. But no official delivery fee table was found to compare with GrabFood or beFood, so there is not enough evidence for a higher score.
Why this score
Regularly updated; the latest version is 8.21.1 (31 October 2026), with notes citing bug fixes and performance improvements. No independent data on delivery times or stability, so the score is moderate.
Why this score
A Shopee Help Center exists, but the page opened showed no detailed content. Some App Store reviews report refunds that never arrived and support that only asked them to wait; per Sapo, cancelling after the restaurant confirms requires contacting the driver or support.
Why this score
The App Store label declares identifiers, usage data and diagnostics used for tracking, plus many data groups linked to the user, including location, contacts and photos or videos. The privacy policy could not be opened to check retention and sharing.
What users say
- App Store (Vietnam)4.8/5 · 836,782
Sources
- storeApp Store listing (Vietnam)Nov 10, 2026
- Vendor-providedShopee Help Center (Vietnam)Nov 10, 2026
- Vendor-providedSea Limited official site: aboutNov 10, 2026
- pressVnExpress: Ứng dụng gọi đồ ăn Now đổi tênNov 10, 2026
- pressTuoi Tre News: Now rebranded as ShopeeFood (2021-08-10)Nov 10, 2026
- pressSaigoneer: Now delivery app to be rebranded as ShopeeFoodNov 10, 2026
- Community-reportedSapo: Cách hủy đơn ShopeeFood (2026-03-18)Nov 10, 2026
- pressVnBusiness: Baemin leaves Vietnam (2023-12-08)Nov 10, 2026
- pressNhà Đầu Tư: Gojek exits Vietnam from 16 Sept (2024-09-04)Nov 10, 2026
Specs & compatibility
- Developer
- Foody Corporation (Sea Limited)
- Headquarters
- Vietnam
- Launched
- 2016
- Category
- Shopping
Capabilities
- Mobile app
- Integrations
Platforms
- Web
- iOS
- Android
Interface languages
- Vietnamese
- English
- Indonesian
- Chinese
- Thai
Integrations
- Shopee
- ShopeePay
- ShopeeFood Mart
- Shopee Express Instant
Support
- Live chat
- Help center
Change history
- Feature.Version 8.21.1 of the customer app is released on the App Store.
- Company.Now is renamed ShopeeFood and NowShip becomes Shopee Express Instant; accounts and benefits are unchanged.
- Launch.Foody launches DeliveryNow (now ShopeeFood), which VnExpress calls Vietnam's first food ordering and delivery app.
Full change history (4)
- Company.Foody is founded, initially as a restaurant and eatery search website.
About the author
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