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Source-backed analysis9

Review basis

Research-based review: the AppDuo Editorial Team compiled it from official pages, documentation, app stores, press and user feedback, without hands-on testing. Every claim links to a source with the date it was checked.

9 reference sources

Information updated Nov 10, 2026

How we review
Luma logo

Luma Review

Clean event pages with RSVPs and ticketing; free plan has unlimited guests

Editorial Team7.6/10Write the first review

By Official AppDuo editorial team · Updated

  • Web
  • iOS
  • Android
Freemium · Free
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Decide at a glance

Our verdict

Luma suits organizers who want an event page, invites and check-in without a fixed fee, since the Free plan has no cap on events or guests. The trade-offs are a 5% platform fee on ticketed events on top of Stripe fees, limited published support channels, and a privacy policy that is light on retention detail.

Best for: Community, meetup and workshop hosts who want a free, polished registration page

Skip it if: Organizers who need phone or live-chat support

Pros

  • Free plan has unlimited events and guests per event
  • iOS and Android apps, Apple/Google Wallet tickets and QR check-in
  • Integrates with Stripe, Zoom, Zapier, HubSpot and Salesforce, with an API and webhooks

Cons

  • 5% platform fee on ticketed events on the Free plan, plus Stripe fees
  • Monthly Plus pricing is not published; only $59/month billed annually is shown
All pros and cons · Who is it for?

Pros

  • 4.9/5 on both the App Store and Google Play

Cons

  • The privacy policy gives no retention periods

Best for

  • Small and mid-sized ticketed events that can accept a 5% fee or upgrade to Plus

Problems it solves

Experience & key features

What Luma is

Luma is an event-page, registration and ticketing platform operated by Luma Labs, Inc. of San Francisco. According to a Crunchbase News article of 7 December 2020, Victor Pontis and Danqing Liu founded it at the end of March 2020 and launched about a week later, initially focused on online classes and events over Zoom. Its App Store and Google Play listings now describe it as a place to discover tech, crypto, wellness and social events nearby and as a tool for hosting them.

Key features

According to the Help Center, hosts build event pages from templates, share them by link, poster or QR code, invite guests by SMS and email, sync contacts, re-invite past guests in one tap and track RSVPs in real time. Hosts can sell tickets after connecting a bank account (next-day payouts per the app listing), check guests in by QR code, add cohosts, and use Apple Wallet passes and Live Activities on iPhone. The Integrations section lists Zapier, HubSpot, Salesforce, iCal, SSO, the API, webhooks and an MCP server.

Pricing and fees

Luma's Free plan has no cap on events or guests, but ticketed events carry a 5% platform fee on top of Stripe processing, which the pricing page puts at typically 2.9% + $0.30 per transaction. Plus costs $59/month billed annually, drops the platform fee to 0%, raises sends to 5,000 per week and adds the API, Zapier, tax collection and custom URLs. The pricing page lists only the annual price. Higher send limits are add-ons from $50/month.

More analysis

Compared with alternatives

Luma focuses on individual events and event calendars rather than forums or courses, so people building a long-running paid membership may look at Circle or Skool instead. For small parties and casual invitations Partiful targets that need, and for larger ticketing Eventbrite or Meetup are the familiar names to compare fees against. This write-up is based on public documentation.

Screenshots

Default social image on the Luma homepage
Default social image on the Luma homepage
App Store promotional image
App Store promotional image

Plans & pricing

Prices last verified Nov 10, 2026

Free

Personal

Free

Per the pricing page: unlimited events and guests per event, up to 500 invites and newsletters per week, up to 3 calendar admins, guest check-in, coupons and multiple ticket types. Paid events carry a 5% platform fee, on top of Stripe processing fees.

Plus

Business

$59/mo

$59/month billed annually (the pricing page says this saves 14%); no monthly price is published there. 0% platform fee, 5,000 sends per week, 5 calendar admins (more can be bought), tax collection, custom URL, API, Zapier and priority support. Extra sends are add-ons, from $50/month for 10,000 a week up to $800/month for 100,000 (billed annually).

Enterprise

Business

Contact sales

Custom pricing; contact Luma for a quote.

Free plan limits
The Free plan has no cap on events or guests. The 5% platform fee applies only when you sell tickets; free registration costs nothing.
Free trial
No free trial
Cancellation & refunds

The Terms of Service contain no general refund policy and tell users to contact the event host about cancellations. The Help Center says Plus's 0% fee applies only to sales after Plus is activated; fees charged earlier are not refunded or credited. It does not describe a refund policy for Plus subscriptions.

Privacy

Per the privacy policy, Luma collects name, email, log data (IP address, browser, pages visited) and cookies, plus data from external accounts such as Zoom if you connect them. When you register for an event your data goes to the host, and hosts share guest data with other guests; ticket purchases involve Stripe. The policy says Google user data is not used to train generalized AI/ML models. It lists no specific retention periods and does not address advertising; users may request access, correction or erasure where the law provides.

Official pricing page

Luma alternatives

Meetup logoVSLuma logoMeetup vs Luma
Eventbrite logo7.5/10

Eventbrite

Widely used global platform for creating events, selling tickets and managing attendees

Freemium
Partiful logo7.3/10

Partiful

Free party invite pages with link-based RSVPs; guests need no app

Freemium
All alternatives

Frequently asked questions

Is Luma free?

Yes. The Free plan has unlimited events and guests. Only ticketed events pay a 5% platform fee plus Stripe's payment processing fees.

How much is Plus?

The pricing page lists $59/month billed annually. The monthly price is not shown on that page.

Which countries can hosts be paid in?

The Help Center FAQ says Luma supports receiving payments from all countries and can pay hosts in 40+ countries. Check the help pages for the exact list.

Does Luma have an API?

Yes. The pricing page lists API access under Plus, and the Help Center also mentions webhooks and an MCP server.

Review evidence & sources9

Scores

Ease of use
8.5
Why this score

Event pages from templates, SMS/email invites and in-app QR check-in; 4.9/5 on both app stores indicates users rate the experience highly; the interface is English-only.

Features
8.0
Why this score

Ticketing, coupons, calendars, API, Zapier and HubSpot are covered; it lacks the membership or course tools of dedicated community platforms.

Value for money
8.5
Why this score

A generous Free plan with the 5% fee only on paid events; Plus at $59/month billed annually removes the platform fee, which pays off for higher ticket volume.

Performance
7.5
Why this score

No serious incident surfaced in the sources opened; store ratings are high but there is no independent data on speed or uptime.

Support
6.5
Why this score

A help center, [email protected] and an X account exist; priority support is Plus-only and no chat or phone is listed.

Privacy & security
6.5
Why this score

The policy is clear that registrations reach hosts and that Google data is not used for generalized AI training, but it gives no retention periods and is brief.

What users say

Sources

Specs & compatibility
Developer
Luma Labs, Inc.
Headquarters
United States
Launched
2020
Category
Community

Capabilities

  • Mobile app
  • Real-time collaboration
  • Public API
  • Integrations

Platforms

  • Web
  • iOS
  • Android

Interface languages

  • English

Integrations

  • Stripe
  • Zoom
  • Zapier
  • HubSpot
  • Salesforce
  • iCal

Support

  • Email
  • Help center

Change history

  1. Feature.iOS version 2.18.1 lets hosts add a run or hike route from Strava, AllTrails or a GPX file, so guests can see the full course and its climbs on a map.
  2. Company.Luma announces a $3 million seed round led by Maven Ventures and Venrock.
  3. Launch.Luma launches about a week after being founded at the end of March 2020, initially for online classes and events over Zoom.
About the author

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