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Source-backed analysis10

Review basis

Research-based review: the AppDuo Editorial Team compiled it from official pages, documentation, app stores, press and user feedback, without hands-on testing. Every claim links to a source with the date it was checked.

10 reference sources

Information updated Nov 10, 2026

How we review
HeyGen logo

HeyGen Review

AI presenter videos plus translation and lip-sync into 175+ languages

By Official AppDuo editorial team · Updated

  • Web
  • iOS
  • Android
  • API
Freemium · $29.00/mo
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Decide at a glance

Our verdict

HeyGen suits people making training, marketing or explainer videos who want an on-screen presenter without filming, and anyone who wants videos translated in the original voice. The trade-offs are a very limited Free plan, paid costs that climb quickly with credits, and the privacy questions that come with building avatars from real faces.

Best for: Marketing and training teams producing presenter-led videos without filming

Skip it if: Anyone who needs a few watermark-free videos on a very tight budget

Pros

  • Custom avatars from a self-recorded clip, using the Avatar V or Avatar IV models
  • Video translation with voice cloning and lip-sync; paid plans cover 175+ languages and dialects
  • API and a ChatGPT plugin; Business adds Zapier, Make, HubSpot and n8n integrations

Cons

  • The Free plan allows only 3 watermarked videos a month, up to 1 minute each
  • Costs climb quickly with credits: Pro from $49/month, Business $149 plus $20 per member
All pros and cons · Who is it for?

More pros

  • High store ratings: 4.8/5 on the US App Store and 4.7/5 on Google Play

More cons

  • The privacy policy allows training on user input with opt-out by request, and the pricing page states no refund policy
  • Media and security firm Group-IB have reported HeyGen being used for deepfake scams, despite its consent checks and moderation

Best for

  • Creators who want to translate videos into many languages with lip-sync
  • Businesses that need SSO, a brand kit and SCORM export for their LMS

Skip it if

  • People who do not want their input used for model training by default (opting out requires a request)

Problems it solves

Experience & key features

What HeyGen is

HeyGen is an AI video platform from HeyGen Technology Inc., based in Los Angeles. You type a script, pick or create an avatar and get a presenter-led video without filming. According to Wikipedia the app launched in September 2022, and the company previously went by Surreal and Movio.

Key features

The homepage lists Avatar V (a consistent face across angles), Video Agent for building a video from a prompt, AI Studio for steering delivery and gestures through the script, and video translation with voice cloning and lip-sync across 175+ languages and dialects. It also does text-to-video, image-to-video and PPT/PDF-to-video. Custom avatars require on-camera identity verification from the person depicted.

Pricing and value

Free gives 3 watermarked videos a month. Creator is $29/month (600 credits, 1080p), Pro $49/month (1,000 credits, 4K), Business $149/month plus $20 per member, and Enterprise is quoted. The page advertises 2 months free on annual billing. Downgrades and cancellations apply at the end of the cycle, and no refund policy is stated.

More analysis

Privacy and risk

Because HeyGen processes faces and may use your input to train models, read the biometric sections of the privacy policy and file an opt-out request if needed. According to Wikipedia, media reports and security firm Group-IB have described HeyGen being used to make deepfakes for scams. To limit misuse, the company requires verbal consent and uses automated filters and human moderators.

Versus alternatives

HeyGen targets presenter videos and video translation. Synthesia is the direct rival for business avatars, Descript fits better when you want text-based video editing, and ElevenLabs is stronger on voice and dubbing.

Screenshots

HeyGen iPhone app, App Store screenshot 1
HeyGen iPhone app, App Store screenshot 1
HeyGen iPhone app, App Store screenshot 2
HeyGen iPhone app, App Store screenshot 2
HeyGen iPhone app, App Store screenshot 3
HeyGen iPhone app, App Store screenshot 3

Plans & pricing

Prices last verified Nov 10, 2026

Free

Personal

Free

3 watermarked videos a month, up to 1 minute each. Includes Avatar IV and Video Agent, 1 custom avatar, 500+ stock presenters and translation into 30+ languages.

Creator

Personal

$29/mo/user

$24/mo billed yearly

600 credits a month, videos up to 30 minutes, 1080p export, no watermark, 175+ languages and dialects. $24/month billed yearly, per the pricing-page FAQ.

Pro

Personal

$49/mo/user

From 1,000 credits a month; the top tier is 100,000 credits at $4,300/month. Everything in Creator plus 4K export, Avatar V, VEO 3.1, Nano Banana and editable translated scripts. No yearly price is listed.

Business

Business

$149/mo

$149/month plus $20 per member per month. 1,500 credits, videos up to 60 minutes, shared workspace, 5 custom avatars, SAML/SSO, brand kit, SCORM/LMS export and integrations with n8n, Make, HubSpot and Zapier.

Enterprise

Business

Contact sales

Contact sales. SCIM provisioning and MFA, a dedicated customer success manager, custom terms and invoice billing.

Free plan limits
The Free plan gives 3 watermarked videos a month, up to 1 minute each.
Free trial
No free trial
Cancellation & refunds

The pricing page states no refund policy. Downgrades and cancellations take effect at the end of the billing cycle and you keep access until then; after cancelling, the account moves to Free and unused credits are lost. Monthly plans carry unused credits forward one month only; annual plans accumulate them until renewal.

Privacy

HeyGen's privacy policy says the service processes parts of faces or bodies in videos and photos to create avatars, and processes biometric data to verify identity and prevent fraud; under GDPR it relies on explicit consent given during avatar creation, which can be withdrawn. HeyGen may use your input to train and improve its models; opting out means emailing its privacy address. Deleted data stays in backups for 60 days, and HeyGen aims to delete requested data within 72 hours. Data may be processed in the US. The homepage shows SOC 2 Type II, GDPR and CCPA badges.

Official pricing page

HeyGen alternatives

Frequently asked questions

Is HeyGen free?

Yes, there is a Free plan with 3 watermarked videos a month, up to 1 minute each. Removing the watermark and longer videos need a paid plan from $29/month.

How many languages can HeyGen translate into?

The Free plan translates into 30+ languages and paid plans cover 175+ languages and dialects. The pages do not list them all, so check your target language before paying.

Does HeyGen train AI on my content?

The privacy policy says HeyGen may use your input to train and improve its models. To opt out, you email HeyGen's privacy address.

Can I make an avatar of someone else?

Not without their participation. The homepage says every custom avatar requires on-camera identity verification from the person depicted. The moderation policy bans violence, political campaigning and content harming minors.

Review evidence & sources10

Scores

Ease of use
8.0
Why this score

A short flow: write a script, pick an avatar, export; iOS and Android apps are available. Ratings of 4.8/5 (US App Store, 31,760 ratings) and 4.7/5 (Google Play, 81.6K reviews) show a well-received experience.

Features
8.5
Why this score

Custom avatars, Video Agent, lip-synced translation, PPT/PDF-to-video, text-to-video, API and SCORM export. Broader than most avatar-video tools.

Value for money
6.8
Why this score

Free is very limited (3 watermarked videos, 1 minute each). Creator is $29 for 600 credits and Pro $49 for 1,000; unused monthly credits carry forward one month only. The pricing page states no refund policy.

Performance
7.6
Why this score

HeyGen calls Avatar V the most realistic avatar model but offers no benchmarks or independent evaluation. The score rests mainly on high store ratings; no verified speed or quality measurements were found.

Support
6.0
Why this score

The homepage links a help center and a community forum, and the pricing page points to a support email; no live chat is listed. A dedicated customer success manager is Enterprise-only.

Privacy & security
6.0
Why this score

SOC 2 Type II, GDPR and a 72-hour deletion target are positives. Against that: biometric face processing, training on user input by default with opt-out by request, and Group-IB and media reports of the tool being misused for deepfakes.

Sources

Specs & compatibility
Developer
HeyGen Technology Inc.
Headquarters
United States
Launched
2022
Category
AI

Capabilities

  • AI features
  • Public API
  • Integrations
  • Real-time collaboration
  • Mobile app
  • Templates

Platforms

  • Web
  • iOS
  • Android
  • API

Interface languages

  • English
  • Vietnamese
  • Spanish
  • Portuguese

Integrations

  • ChatGPT
  • HubSpot
  • Zapier
  • Make
  • n8n
  • YouTube
  • Seedance

Support

  • Email
  • Help center
  • Community forum

Change history

  1. Feature.HeyGen announced Avatar V, a new avatar model that needs a single phone clip of about 15 seconds.
  2. Feature.HeyGen announced its Seedance 2.0 integration.
  3. Company.Raised $60 million at a $500 million valuation led by Benchmark, per Wikipedia. HeyGen's about page cites a Bloomberg headline dated 20 June 2024 on the valuation.
Full change history (5)
  1. Company.Raised $5.6 million from Sarah Guo's firm Conviction, per Wikipedia.
  2. Launch.The HeyGen app launched, per Wikipedia. The company had previously used the names Surreal and Movio.
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