Source-backed analysis10
Review basis
Research-based review: the AppDuo Editorial Team compiled it from official pages, documentation, app stores, press and user feedback, without hands-on testing. Every claim links to a source with the date it was checked.
10 reference sourcesInformation updated Nov 10, 2026
How we review
HeyGen Review
AI presenter videos plus translation and lip-sync into 175+ languages
By AppDuo Editorial Team · Updated
- Web
- iOS
- Android
- API
On this page
Decide at a glance
Our verdict
HeyGen suits people making training, marketing or explainer videos who want an on-screen presenter without filming, and anyone who wants videos translated in the original voice. The trade-offs are a very limited Free plan, paid costs that climb quickly with credits, and the privacy questions that come with building avatars from real faces.
Best for: Marketing and training teams producing presenter-led videos without filming
Skip it if: Anyone who needs a few watermark-free videos on a very tight budget
Pros
- Custom avatars from a self-recorded clip, using the Avatar V or Avatar IV models
- Video translation with voice cloning and lip-sync; paid plans cover 175+ languages and dialects
- API and a ChatGPT plugin; Business adds Zapier, Make, HubSpot and n8n integrations
Cons
- The Free plan allows only 3 watermarked videos a month, up to 1 minute each
- Costs climb quickly with credits: Pro from $49/month, Business $149 plus $20 per member
All pros and cons · Who is it for?
More pros
- High store ratings: 4.8/5 on the US App Store and 4.7/5 on Google Play
More cons
- The privacy policy allows training on user input with opt-out by request, and the pricing page states no refund policy
- Media and security firm Group-IB have reported HeyGen being used for deepfake scams, despite its consent checks and moderation
Best for
- Creators who want to translate videos into many languages with lip-sync
- Businesses that need SSO, a brand kit and SCORM export for their LMS
Skip it if
- People who do not want their input used for model training by default (opting out requires a request)
Problems it solves
Experience & key features
What HeyGen is
HeyGen is an AI video platform from HeyGen Technology Inc., based in Los Angeles. You type a script, pick or create an avatar and get a presenter-led video without filming. According to Wikipedia the app launched in September 2022, and the company previously went by Surreal and Movio.
Key features
The homepage lists Avatar V (a consistent face across angles), Video Agent for building a video from a prompt, AI Studio for steering delivery and gestures through the script, and video translation with voice cloning and lip-sync across 175+ languages and dialects. It also does text-to-video, image-to-video and PPT/PDF-to-video. Custom avatars require on-camera identity verification from the person depicted.
Pricing and value
Free gives 3 watermarked videos a month. Creator is $29/month (600 credits, 1080p), Pro $49/month (1,000 credits, 4K), Business $149/month plus $20 per member, and Enterprise is quoted. The page advertises 2 months free on annual billing. Downgrades and cancellations apply at the end of the cycle, and no refund policy is stated.
More analysis
Privacy and risk
Because HeyGen processes faces and may use your input to train models, read the biometric sections of the privacy policy and file an opt-out request if needed. According to Wikipedia, media reports and security firm Group-IB have described HeyGen being used to make deepfakes for scams. To limit misuse, the company requires verbal consent and uses automated filters and human moderators.
Versus alternatives
HeyGen targets presenter videos and video translation. Synthesia is the direct rival for business avatars, Descript fits better when you want text-based video editing, and ElevenLabs is stronger on voice and dubbing.
Screenshots



Plans & pricing
Prices last verified Nov 10, 2026
Free
PersonalFree
3 watermarked videos a month, up to 1 minute each. Includes Avatar IV and Video Agent, 1 custom avatar, 500+ stock presenters and translation into 30+ languages.
Creator
Personal$29/mo/user
$24/mo billed yearly
600 credits a month, videos up to 30 minutes, 1080p export, no watermark, 175+ languages and dialects. $24/month billed yearly, per the pricing-page FAQ.
Pro
Personal$49/mo/user
From 1,000 credits a month; the top tier is 100,000 credits at $4,300/month. Everything in Creator plus 4K export, Avatar V, VEO 3.1, Nano Banana and editable translated scripts. No yearly price is listed.
Business
Business$149/mo
$149/month plus $20 per member per month. 1,500 credits, videos up to 60 minutes, shared workspace, 5 custom avatars, SAML/SSO, brand kit, SCORM/LMS export and integrations with n8n, Make, HubSpot and Zapier.
Enterprise
BusinessContact sales
Contact sales. SCIM provisioning and MFA, a dedicated customer success manager, custom terms and invoice billing.
- Free plan limits
- The Free plan gives 3 watermarked videos a month, up to 1 minute each.
- Free trial
- No free trial
Cancellation & refunds
The pricing page states no refund policy. Downgrades and cancellations take effect at the end of the billing cycle and you keep access until then; after cancelling, the account moves to Free and unused credits are lost. Monthly plans carry unused credits forward one month only; annual plans accumulate them until renewal.
Privacy
HeyGen's privacy policy says the service processes parts of faces or bodies in videos and photos to create avatars, and processes biometric data to verify identity and prevent fraud; under GDPR it relies on explicit consent given during avatar creation, which can be withdrawn. HeyGen may use your input to train and improve its models; opting out means emailing its privacy address. Deleted data stays in backups for 60 days, and HeyGen aims to delete requested data within 72 hours. Data may be processed in the US. The homepage shows SOC 2 Type II, GDPR and CCPA badges.
HeyGen alternatives
Frequently asked questions
Is HeyGen free?
Yes, there is a Free plan with 3 watermarked videos a month, up to 1 minute each. Removing the watermark and longer videos need a paid plan from $29/month.
How many languages can HeyGen translate into?
The Free plan translates into 30+ languages and paid plans cover 175+ languages and dialects. The pages do not list them all, so check your target language before paying.
Does HeyGen train AI on my content?
The privacy policy says HeyGen may use your input to train and improve its models. To opt out, you email HeyGen's privacy address.
Can I make an avatar of someone else?
Not without their participation. The homepage says every custom avatar requires on-camera identity verification from the person depicted. The moderation policy bans violence, political campaigning and content harming minors.
Review evidence & sources10
Scores
- Ease of use
- 8.0
- Features
- 8.5
- Value for money
- 6.8
- Performance
- 7.6
- Support
- 6.0
- Privacy & security
- 6.0
Why this score
A short flow: write a script, pick an avatar, export; iOS and Android apps are available. Ratings of 4.8/5 (US App Store, 31,760 ratings) and 4.7/5 (Google Play, 81.6K reviews) show a well-received experience.
Why this score
Custom avatars, Video Agent, lip-synced translation, PPT/PDF-to-video, text-to-video, API and SCORM export. Broader than most avatar-video tools.
Why this score
Free is very limited (3 watermarked videos, 1 minute each). Creator is $29 for 600 credits and Pro $49 for 1,000; unused monthly credits carry forward one month only. The pricing page states no refund policy.
Why this score
HeyGen calls Avatar V the most realistic avatar model but offers no benchmarks or independent evaluation. The score rests mainly on high store ratings; no verified speed or quality measurements were found.
Why this score
The homepage links a help center and a community forum, and the pricing page points to a support email; no live chat is listed. A dedicated customer success manager is Enterprise-only.
Why this score
SOC 2 Type II, GDPR and a 72-hour deletion target are positives. Against that: biometric face processing, training on user input by default with opt-out by request, and Group-IB and media reports of the tool being misused for deepfakes.
What users say
- App Store (United States), AI Avatar Generator - HeyGen4.8/5 · 31,760
- App Store (Vietnam), AI Video Generator - HeyGen4.8/5 · 2,250
- Google Play, HeyGen: AI Video Generator4.7/5 · 81,600
Sources
- Vendor-providedOfficial HeyGen pricing pageNov 10, 2026
- Vendor-providedOfficial HeyGen homepageNov 10, 2026
- Vendor-providedHeyGen Privacy PolicyNov 10, 2026
- Vendor-providedHeyGen blog: product updatesNov 10, 2026
- Vendor-providedHeyGen blog: Announcing Avatar VNov 10, 2026
- Vendor-providedHeyGen about pageNov 10, 2026
- storeApp Store listing (US)Nov 10, 2026
- storeApp Store listing (Vietnam)Nov 10, 2026
- storeGoogle Play listingNov 10, 2026
- Community-reportedWikipedia: HeyGenNov 10, 2026
Specs & compatibility
- Developer
- HeyGen Technology Inc.
- Headquarters
- United States
- Launched
- 2022
- Category
- AI
Capabilities
- AI features
- Public API
- Integrations
- Real-time collaboration
- Mobile app
- Templates
Platforms
- Web
- iOS
- Android
- API
Interface languages
- English
- Vietnamese
- Spanish
- Portuguese
Integrations
- ChatGPT
- HubSpot
- Zapier
- Make
- n8n
- YouTube
- Seedance
Support
- Help center
- Community forum
Change history
- Feature.HeyGen announced Avatar V, a new avatar model that needs a single phone clip of about 15 seconds.
- Feature.HeyGen announced its Seedance 2.0 integration.
- Company.Raised $60 million at a $500 million valuation led by Benchmark, per Wikipedia. HeyGen's about page cites a Bloomberg headline dated 20 June 2024 on the valuation.
Full change history (5)
- Company.Raised $5.6 million from Sarah Guo's firm Conviction, per Wikipedia.
- Launch.The HeyGen app launched, per Wikipedia. The company had previously used the names Surreal and Movio.
About the author
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