Source-backed analysis10
Review basis
Research-based review: the AppDuo Editorial Team compiled it from official pages, documentation, app stores, press and user feedback, without hands-on testing. Every claim links to a source with the date it was checked.
10 reference sourcesInformation updated Nov 10, 2026
How we review
Attio Review
A customisable CRM with built-in AI agents, aimed at startups and sales teams
By AppDuo Editorial Team · Updated
- Web
- iOS
- API
On this page
Decide at a glance
Our verdict
Attio suits startups and sales teams that want a CRM with a customisable data model, workflow automation and AI agents, with a free plan for up to 3 users. The trade-offs are costs that climb with users and records, an iOS app rated 3.5/5 from just 30 ratings, and only 7 reviews on Trustpilot.
Best for: Startups and small sales teams that want to design their own objects, fields and workflows
Skip it if: Companies that need an established CRM ecosystem with many implementation partners and third-party documentation
Pros
- Free plan for up to 3 users and a 14-day Pro trial
- Customisable data model, workflow automation, Ask Attio and built-in agents
- API, SDK and MCP support; import paths from Salesforce, HubSpot, Pipedrive and Zoho
Cons
- Costs climb quickly: extra Pro users are $99/month, and SSO and audit logs need the Governance add-on
- iOS app is 3.5/5 from 30 ratings; Trustpilot 3.3/5 from only 7 reviews
All pros and cons · Who is it for?
Pros
- Transparent list prices, about 20% off for annual billing
Cons
- The privacy policy does not clearly address AI model training
Best for
- Teams that want to connect the CRM to AI tools such as Claude and ChatGPT via API and MCP
Problems it solves
Experience & key features
What Attio is
Attio is a London-based CRM founded by Nicolas Sharp (CEO) and Alexander Christie (CTO). Per TechCrunch the project began in 2019 while Sharp was an associate at a VC firm. Its homepage now positions Attio as a platform for "agentic revenue", with AI agents that help prospect, enrich data and manage deals. The company cites 30,000+ customers and names Granola, Modal, Railway and TaskRabbit.
Key features
According to the homepage, Attio pulls emails, calls, product usage and billing data into one shared layer (Universal Context). It offers Workflows for routing and sequence enrolment, Sequences, Call Intelligence that records and analyses meetings, reporting and forecasts, and Ask Attio for natural-language questions. Custom Agents and a Web Agent handle research, lead scoring and drafted outreach for reps to approve. There is an API, SDK, MCP, and import paths from Salesforce, HubSpot, Pipedrive, Zoho, Excel and CSV.
Pricing and value
Per the pricing page, Free covers up to 3 users. Plus is $50/month ($40 billed annually) per workspace including 1 user. Pro is $125/month ($100 annually), with extra users at $99/month. Ultra is $1,000/month, annual only, including 5 users. SSO, SCIM and audit logs sit in the Governance add-on at $30/user/month billed annually, or come included with Ultra. Extra credits and records are billed separately.
More analysis
Who it is for
Attio suits teams that want to shape their CRM rather than follow a fixed template, especially technical startups. Established CRMs such as HubSpot or Salesforce have broader ecosystems. Attio has few reviews on Trustpilot (7) and the App Store (30 ratings), so trying the Free plan or the trial before committing is sensible.
Screenshots
Plans & pricing
Prices last verified Nov 10, 2026
Free
BusinessFree
Up to 3 users, 50,000 records and 3 objects.
Plus
Business$50/mo
$40/mo billed yearly
Price per workspace per month including 1 user; extra users $44/month ($35/month billed annually). 250,000 records, 5 objects.
Pro
Business$125/mo
$100/mo billed yearly
Price per workspace per month including 1 user; extra users $99/month ($79/month billed annually). 1,000,000 records, 12 objects. New workspaces get a 14-day Pro trial.
Ultra
Business$1,000/mo
Annual billing only, $1,000/month per workspace including 5 users; extra users $189/month. 3,000,000 records, unlimited objects. Includes the Governance add-on (SSO, SCIM, audit logs).
- Free plan limits
- The Free plan covers up to 3 users, 50,000 records and 3 objects. Venture-backed startups with up to 10 users get 80% off annual Pro and credits in the first year and 30% off in the second, if they apply within 90 days of creating the workspace.
- Free trial
- 14-day free trial · no credit card
Cancellation & refunds
The pricing page read gives no refund policy. Plus and Pro cost about 20% less when billed annually.
Privacy
Attio's privacy policy (last updated October 2026) says that when a customer uploads data to Attio, Attio acts as processor under the customer's instructions and its Data Processing Addendum. Personal data may be shared with service providers, AI service providers, analytics and advertising partners. The policy does not state whether data is sold and does not directly address training AI models; anonymised or aggregated data may be used for any lawful purpose. Connected Google data is used only for user-facing app features, never for advertising. Its Trust Center references SOC 2, ISO 27001 and GDPR, but the readable portion gave no further detail.
Attio alternatives
7.3/10HubSpot
A CRM with a free tier that scales into marketing, sales and service
7.1/10Salesforce Sales Cloud
Enterprise-scale sales CRM: very broad, with fairly high per-user pricing
Frequently asked questions
Is Attio free?
There is a Free plan for up to 3 users, 50,000 records and 3 objects. New workspaces also get a 14-day Pro trial.
Can I import data from another CRM?
Per the homepage, there are import paths from Salesforce, HubSpot, Pipedrive, Zoho, Excel and CSV.
Does Attio have a mobile app?
Yes, an iPhone app requiring iOS 26 or later, rated 3.5/5 from 30 ratings on the App Store. An Android app could not be verified.
How much has Attio raised?
A $23.5 million Series A (March 2023, led by Redpoint), $33 million (August 2024) and a $52 million Series B (August 2025, led by GV). Tech.eu reports $116 million in total.
Review evidence & sources10
Scores
- Ease of use
- 7.5
- Features
- 8.0
- Value for money
- 7.0
- Performance
- 7.0
- Support
- 6.5
- Privacy & security
- 6.5
Why this score
Per TechCrunch it syncs email and calendar to build customer profiles, and offers import paths from other CRMs; the App Store and Trustpilot have too few reviews to verify ease of use. The interface is English-only.
Why this score
Customisable data model, Workflows, Sequences, Call Intelligence, reporting, forecasts, Ask Attio and agents, plus API and MCP.
Why this score
A free plan and transparent prices, but pricing is per workspace plus extra users, and Pro from $100/month includes only 1 user, so cost rises with users and records.
Why this score
The company says its data model handles millions of records at sub-50ms latency; this is self-reported with no independent verification. The iOS app rates only 3.5/5 on the App Store.
Why this score
Docs and a Trust Center exist, but the pages read describe no support commitments; App Store and Trustpilot reviews are too few to draw conclusions.
Why this score
Acts as processor under a DPA and references SOC 2, ISO 27001 and GDPR, but the policy is unclear on data sales and AI training.
What users say
- App Store (United States)3.5/5 · 30
- Trustpilot3.3/5 · 7
Sources
- Vendor-providedOfficial websiteNov 10, 2026
- Vendor-providedOfficial pricing pageNov 10, 2026
- Vendor-providedOfficial Workflows pageNov 10, 2026
- Vendor-providedOfficial privacy policy (updated October 2026)Nov 10, 2026
- Vendor-providedOfficial Trust CenterNov 10, 2026
- Vendor-providedOfficial blog: $33M funding (2024-08)Nov 10, 2026
- storeApp Store listingNov 10, 2026
- review-siteTrustpilot reviewsNov 10, 2026
- pressTechCrunch (2023-03-02)Nov 10, 2026
- pressTech.eu (2025-08-26)Nov 10, 2026
Specs & compatibility
- Developer
- Attio Ltd
- Headquarters
- United Kingdom
- Launched
- 2019
- Category
- Business
Capabilities
- AI features
- Public API
- Integrations
- Real-time collaboration
- Mobile app
Platforms
- Web
- iOS
- API
Interface languages
- English
Integrations
- Slack
- Notion
- Linear
- Stripe
- Claude
- ChatGPT
- Granola
Support
- Help center
Change history
- Update.Privacy policy last updated, per the policy page.
- Company.Announced a $52 million Series B led by GV (Google Ventures), bringing total funding to $116 million.
- Company.Raised $33 million led by Point Nine, with 01 Advisors joining.
Full change history (4)
- Company.Announced a $23.5 million Series A led by Redpoint Ventures, bringing total funding to $31.2 million.
About the author
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