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Ease of use3Features3Value for money3Performance3Support3Privacy & security3

	Google Analytics	Firebase Best match for you
Your score	7.2	7.5
AppDuo score	7.2	7.5
Ease of use	6.5	8.0
Features	8.8	8.5
Value for money	8.7	7.5
Performance	7.5	7.0
Support	5.5	7.0
Privacy & security	6.0	7.0
Starts at	Free	Free
Free plan
Free trial	—	—
Web
iOS
Android
Windows
macOS
Linux
Works offline
Public API
Self-hostable
Open source
AI features
Real-time collaboration
End-to-end encryption
Templates
Integrations
Mobile app
Launched	2005	2012
Developer	Google LLC	Google
Best for	Site, shop and blog owners who need free tracking of traffic, sources and conversions Teams running Google ads that want behaviour data linked to campaigns Developers who want raw data in BigQuery or reports through the API	Teams building mobile or web apps that need auth, a realtime database and push notifications without building a backend New projects prototyping quickly on the Spark plan with no payment method Teams already on Google Cloud or Google Analytics who want built-in integration

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