Small online seller kit: sourcing, selling, customer messages and ads

This set follows a small shop's workflow: source wholesale stock on 1688, sell on TikTok Shop, answer customers and post to Facebook and Instagram in Meta Business Suite, then advertise with Google Ads and measure results in Google Analytics. Each app handles its own step. Within this set, only Google Ads and Google Analytics link with each other; the others are not stated to connect.

For

Small Vietnamese online sellers who import from China, sell through TikTok Shop, Facebook Pages and Instagram, and want to run and measure their own ads.

Typical cost

1688: the buyer app is free; item prices are set by suppliers in CNY, plus shipping and any intermediary fees. TikTok Shop Seller Center: the pages read state no fixed shop fee; each delivered order carries a 6% transaction fee plus category commission (14% default for standard sellers). Meta Business Suite: free, you pay only for ads you run. Google Ads: the pages read state no fixed fee or minimum spend; you pay against a budget you set. Google Analytics: the standard tier is free; Analytics 360 pricing is not published. These costs differ in type and currency, so they are not added up.

1. 

   1. 1688 – Wholesale sourcing

   Per WorldFirst, 1688 has over 10 million suppliers and many items have an MOQ of 1–2. The trade-offs: the site is essentially Chinese only, cross-border payment and shipping usually need extra tools or an intermediary, and the app rates 2.6/5 on Google Play.

   Read our full 1688 review

   5.7/10
2. 

   2. TikTok Shop Seller Center – Run the TikTok Shop storefront

   Selling on TikTok Shop Vietnam requires Seller Center for shop, order and fee management. The transaction fee rose from 5% to 6% on 9 May 2026, the fee schedule has changed several times, and the terms limit buyer data to order handling, with no marketing messages without consent.

   Read our full TikTok Shop Seller Center review

   6.5/10
3. 

   3. Meta Business Suite – Pages, Instagram and customer inbox

   Free, with post scheduling, a shared inbox (Facebook, Messenger, Instagram, WhatsApp Business) and insights in one place. It only covers Meta's platforms, and Capterra and TrustRadius reviewers often cite weak support and a steep learning curve.

   Read our full Meta Business Suite review

   6.6/10
4. 

   4. Google Ads – Search, Shopping and YouTube ads

   Reaches people actively searching via Search and Shopping, on a self-set budget with monthly charges capped at 30.4x the daily budget. Cost per click is set by auction, and newcomers face a learning curve.

   Read our full Google Ads review

   6.8/10
5. 

   5. Google Analytics – Measure traffic and conversions

   The free standard tier links with Google Ads to show which campaigns bring visitors. Data is kept for up to 14 months, the verified interface language list is English only, and site owners must handle visitor consent themselves.

   Read our full Google Analytics review

   7.2/10