Source-backed analysis15
Review basis
Research-based review: the AppDuo Editorial Team compiled it from official pages, documentation, app stores, press and user feedback, without hands-on testing. Every claim links to a source with the date it was checked.
15 reference sourcesInformation updated Nov 11, 2026
How we review
Photoroom Review
AI product-photo editor for online sellers: cutouts, AI scenes, models, batch edits
By AppDuo Editorial Team · Updated
- Web
- iOS
- Android
- API
On this page
Decide at a glance
Our verdict
Photoroom suits online sellers who need clean, consistent product photos fast from a phone, especially for batch work or Shopify listings. The trade-offs: the free plan bans commercial use, paid plans meter both AI credits and exports, and a 2.2/5 Trustpilot score reflects frequent billing and support complaints.
Best for: Marketplace and social sellers who need white-background or staged shots sized for each platform without a studio
Skip it if: Anyone who needs general photo editing or graphic design with pixel-level control; Photoshop or Canva cover more ground
Pros
- On paid plans, core tools such as background removal, retouch, AI Fill, AI Expand and the enhancer cost no AI credits
- Commerce-specific toolset: AI Fashion Models, ghost mannequin, flat lay, Shopify publishing and a video ad maker
- Works on iPhone, iPad, Android and the web, with a separate API from $0.02 per image
Cons
- The Free plan forbids commercial use and allows only 100 exports per month
- Two separate meters (AI credits and exports); video starts at Max and 4K only comes with Ultra
All pros and cons · Who is it for?
Pros
- Interface in 29 languages (English, Vietnamese, Japanese, Korean, Thai, Indonesian, …) and a help center in 18 languages
- Strong store ratings: 4.8/5 on the US App Store (232K ratings) and 4.7/5 on Google Play (4.04M reviews)
Cons
- Trustpilot sits at 2.2/5 (275 reviews, 71% one-star), citing charges after trials, limits changed mid-subscription and slow, bot-first support
- Uploaded images train its AI by default (opt-out required), and the App Store label declares tracking while the Google Play label says nothing is shared
Best for
- Small fashion and beauty brands that want AI model shots, ghost-mannequin images and video ads from a single photo
- Engineering teams that need a per-image background-removal or image-editing API
Skip it if
- Anyone hoping to sell with the free tier: Free is personal-use only and capped at 100 exports a month
Experience & key features
What Photoroom is
Photoroom is an AI photo editor from the Paris-based company of the same name, co-founded by Matthieu Rouif and Eliot Andres. Its About page says the idea came in 2019, when Rouif was a product manager at GoPro and spent hours cutting out images by hand. Today Photoroom pitches itself as an AI visual platform for e-commerce: shoot a product on a phone, remove the background, stage a scene and export images sized for Shopify, Amazon, Etsy or Instagram. The company says it processes around 7 billion images a year; the Android app has 100M+ downloads and carries Google Play's Editors' Choice badge.
Key features
Tools fall into two groups: core tools that cost no credits on paid plans, and heavier AI tools that draw on a monthly credit pool. Work happens inside Spaces, each with its own plan and up to 50 seats.
- Background removal and core edits
Background remover, preset shadows, Product Fixer, retouch, AI Fill, AI Expand/Resize and Image Enhancer. - AI imagery for fashion and products
AI Backgrounds, AI Fashion Models (1K on Pro, 2K on Max, 4K on Ultra), ghost mannequin, flat lay, recolor, wrinkle removal and Edit with AI prompts. - Video ads
Video Ad Maker turns product photos into ads with AI actors, music and voiceover for Meta, TikTok and YouTube; Max and above only. - Batch, Shopify and API
Batch editing, Shopify catalog sync and publishing (Max and above), plus a separately billed per-image API.
Pricing and value
On the official pricing page (USD, VAT included), Pro is $12.99/month or $7.50/month billed yearly; Max is $34.99/month or $20.99/month billed yearly; Ultra is $99/month or $82.50/month billed yearly; Enterprise is quoted. Pro and Max yearly plans include a 7-day free trial. Photoroom publishes no VND web price list; the Vietnamese App Store lists in-app purchases such as Photoroom PRO at 39,000, 149,000 and 699,000 VND and Photoroom Max at 99,000, 249,000 and 1,499,000 VND without naming the billing period. The API is a separate product: $0.02 per image for background removal and $0.10 per image for AI editing. The cheapest paid plan (Pro) is aimed at sellers, while Free is personal-use only, so it does not line up directly with the consumer tiers of general photo apps.
More analysis
User feedback, support and privacy
Store ratings are very high (4.8/5 on the US App Store, 4.9/5 on the Vietnamese App Store, 4.7/5 on Google Play), but Trustpilot sits at 2.2/5 with 71% one-star reviews. Recurring complaints: charges after trials, batch limits tightened mid-subscription, crashes and bot-first support. Trustpilot also notes Photoroom replies to 47% of negative reviews and typically takes over a month. On privacy, Photoroom operates under GDPR, publishes retention periods for each data type and says it does not sell personal data under the CCPA, but uses uploaded images to train its AI by default; anyone uploading unreleased products should opt out in account settings first. Its App Store label (tracking via purchases and identifiers) and Google Play label (no third-party sharing) also disagree.
Who it's for, and alternatives
Photoroom fits individual sellers and small brands that need lots of consistent product images, especially in fashion and beauty, plus engineering teams that want an API. For all-round graphic design (banners, posts, documents), Canva or Adobe Express cover more; for detailed layer-based retouching, Adobe Photoshop remains stronger. Adobe Firefly suits general AI image generation, while Remini focuses on enhancing and restoring portraits. Photoroom's edge is an end-to-end workflow for selling, from shooting to publishing a listing.
Screenshots



Plans & pricing
Prices last verified Nov 11, 2026
Free
PersonalFree
Personal, non-commercial use only. Up to 100 exports per month, fewer features and a low AI allowance.
Pro
Business$12.99/mo
$7.50/mo billed yearly
8,000 AI credits and 1,000 exports per month for one Space (up to 50 seats). Core tools (background remover, retouch, AI Fill, AI Expand, enhancer) cost no credits, within fair use. AI Fashion Models at 1K; no video, Shopify integration or 4K.
Max
Business$34.99/mo
$20.99/mo billed yearly
25,000 AI credits and 3,000 exports per month. Adds video ads and product videos (up to 50 generations if all credits go to video), AI Fashion Models at 2K and the Shopify integration.
Ultra
Business$99/mo
$82.50/mo billed yearly
75,000 AI credits and 10,000 exports per month, 4K images and HD video, up to 150 video generations. Ultra 2×, 5× and 10× tiers raise the export limit (up to 100,000 per month).
Enterprise
BusinessContact sales
Custom quote on an annual contract. One shared balance (USD, EUR or GBP) across apps and API, plus Visual Agents, SSO, SLA, SOC 2 Type 2 and dedicated support.
API Basic
API$20/mo
Remove Background API at $0.02 per image (Photoroom's own example: a $20 plan for 1,000 images per month). Monthly billing only; 1,000 free sandbox images for prototyping.
API Plus
API$100/mo
Image Editing API (AI Backgrounds, AI Shadows, Virtual Model, Ghost Mannequin and more) at $0.10 per image, i.e. $100 for 1,000 images per month. Image-to-video is not included.
- Free plan limits
- The Free plan is for personal, non-commercial use only: up to 100 exports per month (resetting on the account's creation date), limited features and a low AI allowance. Every image downloaded, saved to a device, shared as a file or published to Shopify counts as one export.
- Free trial
- 7-day free trial · no credit card
Cancellation & refunds
Photoroom accepts refund requests up to one week after purchase: 7 days for monthly or yearly plans, 4 days for weekly plans. App Store refunds are handled by Apple (usually within 30 days); Google Play subscriptions are refunded from the app's Manage subscription menu and web (Stripe) subscriptions from the billing page of the web app.
Privacy
Photoroom SAS (Paris, France) is the data controller under GDPR and has an external Data Protection Officer declared to the CNIL. The privacy policy updated in March 2026 lists what it collects: email (via Google, Facebook or Apple sign-in), full name and user ID; transaction data passed on by the app store or payment provider (card data is not processed by Photoroom); activity and device data; camera and gallery photos (only with your permission); and browsing data via cookies. It states retention periods: account data until you delete the account or up to 2 years after your last login, then archived for 5 years; transaction data 10 years for accounting; audience-measurement cookies up to 25 months; refund-fraud data 6 months; training images only as long as training requires. Uploaded images are used by default to improve and train Photoroom's models; you can opt out in account settings, though the opt-out is not retroactive, and images processed through the API are excluded. The policy also says browsing and interaction data go to Apple and RevenueCat to check refund eligibility, and that Photoroom does not 'sell' or 'share' personal data as defined by California's CCPA. The two store labels do not line up: on the App Store the developer declares that purchases and identifiers may be used to track you across other companies' apps and websites, and lists data linked to you as purchases, contact info, user content (photos or videos), identifiers, usage data and diagnostics; on Google Play it declares no data shared with third parties while collecting purchase history, name, email, device IDs (used partly for advertising or marketing), photos, crash logs and diagnostics, with encryption in transit and a way to request deletion. Enterprise adds SSO and SOC 2 Type 2.
Photoroom alternatives
7.7/10Canva
Drag-and-drop design with a large template library, a free tier and AI tools
7.5/10Adobe Firefly
Adobe's AI studio for images, video and audio, with partner models built in
Frequently asked questions
Is Photoroom free?
There is a Free plan, but it is for personal, non-commercial use only, with up to 100 exports a month and a low AI allowance. Using images to sell requires a paid plan; the cheapest is Pro at $12.99/month or $7.50/month billed yearly.
What is the difference between AI credits and exports?
AI credits are spent when generating with heavier AI tools such as AI backgrounds, AI models or video. Exports count each image you download, save, share or publish to Shopify; a batch of 10 images uses 10 exports. The two allowances are separate and both renew monthly.
Does Photoroom use my photos to train its AI?
Yes, per the privacy policy updated in March 2026: uploaded images are used by default to improve and train its models, kept only as long as training requires and without identity details. You can opt out in account settings, but the opt-out is not retroactive. Images processed through the API are not used for training.
Is Photoroom available in Vietnamese, with VND prices?
Yes: the App Store lists Vietnamese among the app's 29 languages, and the help center has a Vietnamese version. The web pricing page shows USD only; the Vietnamese App Store shows in-app prices in VND (for example Photoroom PRO from 39,000 VND, Photoroom Max up to 1,499,000 VND) without stating each price's billing period.
How do I cancel or get a refund?
Cancel from Manage Subscriptions in the app (mobile purchases are tied to the App Store or Google Play account). Refund requests are accepted within 7 days for monthly or yearly plans and 4 days for weekly plans; App Store refunds are handled by Apple and usually complete within 30 days.
Review evidence & sources15
Scores
- Ease of use
- 8.3
- Features
- 8.6
- Value for money
- 7.2
- Performance
- 6.8
- Support
- 5.8
- Privacy & security
- 6.8
Why this score
Users rate it easy to pick up: 4.8/5 on the US App Store, 4.7/5 on Google Play and 4.9/5 for ease of use on Capterra (17 reviews). The interface comes in 29 languages and exports are pre-sized for each marketplace. Points off because several 2026 Trustpilot reviews say updates made the batch workspace harder to use, and the dual credit/export meters take effort to track.
Why this score
A deep, commerce-focused set: background removal, AI backgrounds and shadows, AI Fashion Models, ghost mannequin, flat lay, batch editing, Shopify publishing, a video ad maker, an API and an MCP connector for Claude. Not a 9 because video starts at Max, 4K is Ultra-only and adjustable AI Shadows are Enterprise-only.
Why this score
Pro at $12.99/month, or $7.50/month billed yearly, includes 1,000 exports and 8,000 AI credits, with core tools uncapped by credits. But the free tier cannot be used for selling, video and Shopify require Max ($34.99/month), and Trustpilot and Capterra reviewers report limits being tightened mid-subscription.
Why this score
Photoroom trains its own models and processes billions of images a year, yet stability feedback is weak: 2026 Google Play and Trustpilot reviews mention frequent crashes, lost generations, inconsistent AI results and batch jobs slowing down with large uploads.
Why this score
There is a help center in 18 languages, [email protected], a phone number on Google Play and in-app chat. But Trustpilot shows Photoroom replies to 47% of negative reviews and typically takes over a month; many reviewers describe bot-first support and trouble cancelling or getting refunds. The refund window is only 7 days.
Why this score
A French company under GDPR with an external DPO; the policy itemises each data type and its retention (account data up to 2 years after last login then 5 years archived, transactions 10 years, cookies 25 months) and states it does not sell personal data under the CCPA. Points off because uploaded images train its AI by default (opt-out available; API images excluded) and the store labels contradict each other: the App Store declares purchases and identifiers may be used to track you across other companies' apps, while Google Play declares no data shared with third parties.
What users say
- App Store (US)4.8/5 · 232,000
- App Store (Vietnam)4.9/5 · 78,000
- Google Play (US listing)4.7/5 · 4,040,000
- Capterra4.6/5 · 17
- Trustpilot2.2/5 · 275
Sources
- Vendor-providedOfficial pricing pageNov 11, 2026
- Vendor-providedOfficial API pricing pageNov 11, 2026
- Vendor-providedHelp Center: What are Photoroom's plans?Nov 11, 2026
- Vendor-providedHelp Center: Export limitNov 11, 2026
- Vendor-providedHelp Center: Request a refundNov 11, 2026
- Vendor-providedPrivacy Policy (updated March 2026)Nov 11, 2026
- Vendor-providedAbout PhotoroomNov 11, 2026
- storeApp Store listing (US)Nov 11, 2026
- storeApp Store listing (Vietnam)Nov 11, 2026
- storeGoogle Play listingNov 11, 2026
- storeGoogle Play Data safety sectionNov 11, 2026
- review-siteCapterra reviewsNov 11, 2026
- review-siteTrustpilot reviewsNov 11, 2026
- pressTechCrunch (2024-02-27)Nov 11, 2026
- pressTechCrunch (2022-11-07)Nov 11, 2026
Specs & compatibility
- Developer
- Photoroom SAS
- Headquarters
- France
- Launched
- 2019
- Category
- AIProductivityBusiness
Capabilities
- AI features
- Public API
- Real-time collaboration
- Templates
- Integrations
- Mobile app
Platforms
- Web
- iOS
- Android
- API
Interface languages
- English
- Vietnamese
- Japanese
- Chinese
- Spanish
- French
- Korean
- German
- Portuguese
- Russian
- Thai
- Indonesian
Integrations
- Shopify
- Claude (MCP connector)
- Zapier
- Figma
- Airtable
- Google Drive
- WordPress
- Capture One
Support
- Live chat
- Phone
- Help center
- Community forum
Change history
- Feature.iOS version 2026.44.02 introduces Video Ad Maker, turning product photos into video ads with AI actors and voiceover.
- Limits.Help center documents a single per-Space export limit replacing the earlier mix of limits: Free 100, Pro 1,000, Max 3,000, Ultra 10,000 exports per month.
- Update.The March 2026 privacy policy update states that uploaded images train Photoroom's models by default, with an opt-out; API images are excluded.
Full change history (6)
- Company.Closes a $43M Series B led by Balderton Capital at a $500M valuation, bringing total funding to $64M, and launches its Photoroom Instant Diffusion model. The app had passed 150M downloads.
- Company.Raises a $19M Series A led by Balderton Capital. The app had 40M downloads on iOS and Android and 7M monthly active users; the company announced plans to add generative AI (Stable Diffusion) to create product scenes from text prompts.
- Price.The subscription then cost $9.99 a month or $69.99 a year (Pro now lists at $12.99/month or $7.50/month billed yearly).
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