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Source-backed analysis10

Review basis

Research-based review: the AppDuo Editorial Team compiled it from official pages, documentation, app stores, press and user feedback, without hands-on testing. Every claim links to a source with the date it was checked.

10 reference sources

Information updated Nov 10, 2026

How we review
Pancake logo

Pancake Review

Unifies Fanpage, Zalo and TikTok chats with orders, plus POS and chatbot

Editorial Team6.9/10Write the first review

By Official AppDuo editorial team · Updated

  • Web
  • iOS
  • Android
  • API
Free trial
Visit Pancake
Compare side by side
On this page

Decide at a glance

Our verdict

Pancake suits online sellers who handle chats across many channels and close orders inside conversations, with a free POS and a chatbot that has a free tier. Points to weigh are non-refundable fees and a 3.3/5 Google Play rating for the Android app, with recent reviews citing bugs and lag.

Best for: Shops selling via Fanpage, Instagram, TikTok and Zalo with several chat staff

Skip it if: Sellers who mostly sell through a website or in store, with little social-media chat

Pros

  • Merges multi-platform conversations; creates orders within chats and livestreams
  • Free Pancake POS; Botcake has a free tier with 500,000 messages a month
  • 14-day trial with no feature limits

Cons

  • Usage fees are non-refundable in all cases
  • Google Play 3.3/5 (680 ratings) versus App Store 4.3/5 (2,443)
All pros and cons · Who is it for?

More pros

  • Pricing is public in VND, scaled by pages and staff

More cons

  • Many recent reviews on both app stores report bugs, lag and failed message sending

Best for

  • Sellers who want to create POS orders directly inside chats or livestreams

Skip it if

  • Buyers who want a refund option after buying a long-term plan

Problems it solves

Experience & key features

What Pancake is

Pancake (long known as Pages.fm) is a multi-channel conversation management platform from Pancake Vietnam Co., Ltd, founded in 2016 according to the company's own about article. It gathers messages and comments from Facebook, Instagram, TikTok, Zalo and Shopee into one interface for sales teams. The homepage claims 260,000+ businesses use it, a self-reported figure.

Key features

Staff can record orders from conversations or livestreams, synced with Pancake POS. The system auto-detects phone numbers and addresses, offers reports and integrates a call centre with recordings. Botcake is an AI chatbot that replies, advises and closes orders automatically; Webcake builds landing pages and storefronts without code. Conversion events are sent via CAPI to optimise Facebook ads.

Pricing and terms

Plans scale by pages and staff: Small 1 page and 3 staff, Standard 3 pages and 3 staff, Business 6 pages and 10 staff. The pricing page shows 550,000, 1,100,000 and 2,180,000 VND for a 6-month term. A 14-day trial is offered. The terms make fees non-refundable in all cases, so the trial is worth using before buying a longer plan.

More analysis

Versus alternatives

Pancake is strongest at chat handling and order closing on social channels. For inventory, in-store sales or a full storefront, compare KiotViet, Sapo or Haravan. For website live chat alone, Subiz is an option.

Screenshots

Pancake app on iPhone, image 1 (App Store)
Pancake app on iPhone, image 1 (App Store)
Pancake app on iPhone, image 2 (App Store)
Pancake app on iPhone, image 2 (App Store)
Pancake app on iPhone, image 3 (App Store)
Pancake app on iPhone, image 3 (App Store)

Plans & pricing

Prices last verified Nov 10, 2026

Small

Business

Contact sales

1 page, 3 staff. The pricing page shows 550,000 VND (600,000 VND struck through) for a 6-month term.

Standard

Business

Contact sales

3 pages, 3 staff. The pricing page shows 1,100,000 VND (1,200,000 VND struck through) for a 6-month term.

Business

Business

Contact sales

6 pages, 10 staff. The pricing page shows 2,180,000 VND (2,380,000 VND struck through) for a 6-month term.

Gói tùy chỉnh

Business

Contact sales

Choose your own pages and staff. Pricing-page example: 7 pages, 12 staff, 3 months is 1,370,000 VND. An extra page (with 1 staff) is 40,000 VND/month, an extra staff member 20,000 VND/month.

Free plan limits
The pricing page says plans include syncing with and free use of Pancake's other products. The Pancake POS site describes it as a free platform; Botcake has a free Starter tier with 500,000 automated messages a month. The Pancake plan has a 14-day trial with no feature limits.
Free trial
14-day free trial · no credit card
Cancellation & refunds

The terms say software usage fees are non-refundable in all cases, including stopping use early, unless agreed otherwise in writing. Customers pay 100% of the plan upfront.

Privacy

The privacy policy (version 0.5, effective 30 December 2025) says Pancake collects personally identifiable information, usage data and data from integrated platforms such as Facebook, Instagram, TikTok, WhatsApp, Zalo and Shopee (comments, messages and engagement metrics). Pancake says it does not sell personal information, does not collect biometric data or ID photos, and stores data encrypted on its own servers. After a plan expires, data is kept for 2 years and then deleted automatically; customers can also set their own deletion schedule. The policy states compliance with GDPR and CCPA. The App Store privacy label, however, says the app collects no data, which matches neither the policy nor the Google Play data safety section (which lists personal information).

Official pricing page

Frequently asked questions

Does Pancake have a free trial?

Yes. The pricing page states a 14-day trial with no feature limits.

Does Pancake refund payments?

Per the terms of use, software usage fees are non-refundable in all cases unless otherwise agreed in writing.

Is Pancake POS paid?

The Pancake POS site describes it as a free platform, and the Pancake pricing page says plans include free use of the company's other products. Botcake has both a free tier and paid tiers from $30.

How long is data kept after a plan ends?

The privacy policy says data is kept for 2 years after a plan ends and then deleted automatically unless renewed.

Review evidence & sources10

Scores

Ease of use
7.0
Why this score

The iOS app scores 4.3/5 (2,443 ratings) but Google Play only 3.3/5 (680). A user guide and a community are available. The interface is Vietnamese-only.

Features
8.0
Why this score

The homepage lists multi-channel conversation management, order creation in chats and livestreams, CRM, Facebook ad optimisation via CAPI, the Botcake AI chatbot, Webcake and call-centre integration. Broad coverage for social selling.

Value for money
7.5
Why this score

Small is 550,000 VND for 6 months (the homepage says "from 3,000 VND a day"), POS is free and a 14-day trial is offered. The drawback is that fees are non-refundable once paid.

Performance
6.5
Why this score

The sources read contain no independent speed or uptime data. Many recent Google Play and App Store reviews complain of bugs, lag and crashes; the 260,000+ business figure is self-reported.

Support
6.5
Why this score

The pricing page claims 24/7 support every day, with a 1900 888 619 hotline, offices in Hanoi and Ho Chi Minh City, docs and a community. No independent reviews of support quality were found, so the score rests on vendor claims.

Privacy & security
6.0
Why this score

The policy is clear on data types, says data is not sold, offers self-set deletion and mentions encryption. Drawbacks: data is kept 2 years after a plan ends, server location is not stated, and the App Store "Data Not Collected" label contradicts the policy.

What users say

Sources

Specs & compatibility
Developer
Công ty TNHH Pancake Việt Nam
Headquarters
Vietnam
Launched
2016
Category
Business

Capabilities

  • AI features
  • Public API
  • Real-time collaboration
  • Integrations
  • Mobile app

Platforms

  • Web
  • iOS
  • Android
  • API

Interface languages

  • Vietnamese

Integrations

  • Facebook
  • Instagram
  • TikTok
  • Zalo
  • Shopee
  • Pancake POS
  • Botcake
  • Webcake

Support

  • Help center
  • Email
  • Phone
  • Live chat
  • Community forum

Change history

  1. Update.Privacy policy version 0.5 takes effect, stating 2-year data retention after a plan ends.
  2. Update.Terms of use last updated, including the no-refund clause.
  3. Launch.The Pancake app is released on the Vietnam App Store.
Full change history (4)
  1. Launch.The Pancake POS app is released on the Vietnam App Store.
About the author

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