Source-backed analysis6
Review basis
Research-based review: the AppDuo Editorial Team compiled it from official pages, documentation, app stores, press and user feedback, without hands-on testing. Every claim links to a source with the date it was checked.
6 reference sourcesInformation updated Nov 11, 2026
How we review
MindMax Review
Conversational AI tutor for professional exams, from the Memrise founders
By AppDuo Editorial Team · Fact-checked
- iOS
- Android
On this page
Decide at a glance
Our verdict
MindMax suits people studying for professional exams who like to learn by talking things through with an AI tutor, and it is rated very highly on the App Store. The trade-offs: it is new, the $25 monthly plan is steep, the interface comes in four languages, and the App Store listing does not say what each paid option includes.
Best for: Learners preparing for professional qualifications, such as real estate licensing exams (per App Store reviews)
Skip it if: Anyone who needs a web or desktop version: the app is on iPhone and Android only
Pros
- 4.87/5 from 1,692 ratings on the US App Store
- Real-time conversational lessons: learners can interrupt, ask questions and go back, and each session adapts to them
- Founded by Ed Cooke and Daniel Zohar of Memrise; per tech.eu it raised £2.5 million led by Concept Ventures
Cons
- The monthly plan costs $25 on the US App Store ($80 a year); the listing shows five purchase options without explaining what each includes
- iPhone and Android only; interface in English, French, Korean and Spanish
All pros and cons · Who is it for?
More pros
- Privacy policy says personal data is not sold and can be deleted on request
More cons
- Terms say AI-generated content may contain errors, and the company does not warrant its accuracy or guarantee outcomes
- The App Store label declares identifiers used for tracking; one reviewer says emails and calls about Pro vs Ultra went unanswered
Best for
- People who want short daily sessions by talking to an AI tutor in real time, including on the move
Experience & key features
MindMax is an AI tutor app for iPhone and Android from MindMax Limited, which lists a London address. Its website says the founders, Ed Cooke and Daniel Zohar, also created Memrise. Users set a goal, such as passing an exam, and the app plans short daily lessons.
The App Store description says learners talk to the tutor in real time and can interrupt, ask questions and go back. The website mentions a coach named Em who sends daily check-ins and nudges learners who have gone quiet. According to tech.eu, the first product targets professional exam preparation and upskilling.
The app is free to download; the US App Store lists in-app purchases of Monthly $25, Quarterly $50, Annual $80, Pro $10 and Ultra (yearly) $200. The listing does not explain what each option includes, so check inside the app before subscribing.
MindMax fits people preparing for professional qualifications who like to study through conversation. This review draws on MindMax's website, App Store listing, policies and terms, and tech.eu's coverage. The app launched in October 2025, so its track record is short.
Screenshots
Plans & pricing
Prices last verified Nov 11, 2026
Free
PersonalFree
The app is free to download. The pages checked do not publish the free tier's limits.
Monthly / Annual
Personal$25/mo
$6.67/mo billed yearly
In-app purchases on the US App Store: Monthly $25 and Annual $80 (about $6.67/month). The listing also shows Quarterly $50, Pro $10 and Ultra (yearly) $200, but does not give Pro's billing period or say what each option includes.
- Free plan limits
- No public information on free-tier limits was found.
- Free trial
- No free trial
Cancellation & refunds
No MindMax refund policy was found, and the Terms of Service do not cover renewal, cancellation or refunds. Purchases made through the App Store generally follow Apple's refund process.
Privacy
The privacy policy (effective 8 July 2025) says MindMax Limited collects contact details (name, email, phone number), account and payment information, user-generated content, device and IP data, and usage history. It says the company does not sell, rent or trade personal data for monetary gain and will delete or anonymise data on request, but it gives no specific retention periods. On the App Store the developer declares that identifiers are used to track users; name, email, user ID, device ID, product interaction and diagnostics are linked to the user, while audio data is listed as not linked. Apple does not verify these declarations.
MindMax alternatives
Controversies & incidents
Issues documented by the press, regulators, courts or the vendor itself. Every item is sourced; unproven claims are labelled as allegations. Last researched: Nov 11, 2026
No significant controversies or incidents found in the sources we checked.
Frequently asked questions
Is MindMax free?
The app is free to download on the App Store, with in-app purchases listed from $10 to $200. Free-tier limits are not published.
Which platforms does MindMax run on?
iPhone and Android, per the website. The App Store listing requires iOS 16.4 or later.
Does MindMax support Vietnamese?
Per the App Store, the interface is in English, French, Korean and Spanish; Vietnamese is not listed.
Who is behind MindMax?
MindMax Limited, which lists a London address. Its website names Ed Cooke and Daniel Zohar, the creators of Memrise, as founders.
Review evidence & sources6
Scores
- Ease of use
- 7.5
- Features
- 7.0
- Value for money
- 6.0
- Performance
- 7.5
- Support
- 6.0
- Privacy & security
- 6.5
Why this score
The descriptions point to a simple routine: set a goal, take short daily lessons, talk to the tutor. The interface comes in four languages (English, French, Korean, Spanish) and is mobile-only.
Why this score
Goal-based plans, real-time conversation, daily check-ins from the coach Em and a Saved section; the exams covered are not listed and there is no web version.
Why this score
Free to download, but paid access is $25/month or $80/year; what each option includes and the free limits are unclear. The developer compares it with $70-an-hour tutoring.
Why this score
4.87/5 from 1,692 ratings, with reviewers praising exam-specific prep. The latest version, 1.0.93 (5 Nov 2026), fixes a freeze with many saved items. Terms note AI content may be inaccurate.
Why this score
Only email support ([email protected]) was found; there is no help center on the pages checked, and one App Store review reports getting no reply.
Why this score
The policy cites GDPR and PIPEDA, says data is not sold and can be deleted on request, but sets no specific retention periods; the App Store label declares identifiers used for tracking.
What users say
- App Store (US)4.9/5 · 1,692
Sources
- Vendor-providedMindMax official websiteNov 11, 2026
- storeApp Store listing (US)Nov 11, 2026
- storeiTunes Lookup API (US)Nov 11, 2026
- Vendor-providedMindMax Privacy PolicyNov 11, 2026
- Vendor-providedMindMax Terms of ServiceNov 11, 2026
- presstech.eu (2026-11-05)Nov 11, 2026
Specs & compatibility
Change history
- Company.Funding round announced, led by Concept Ventures with Redrice Ventures, Daybreak Ventures and Lerer Hippeau; tech.eu's article body states £2.5 million (its headline says $3.3M).
- Feature.Version 1.0.93 released: fixes a freeze with many saved items and speeds up Saved.
- Launch.First App Store release, per the iTunes Lookup API.
Full change history (4)
- Update.Current Terms of Service and Privacy Policy take effect.
About the author
Reviews & comments
Written by readers with a verified email address.
No reviews yet. Have you used MindMax? Share your real experience.
Reader reviews are counted separately and do not affect the Editorial Team’s score.
No comments yet. Be the first to share your experience.
Comments are readers’ opinions, not content from the AppDuo Editorial Team.