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Source-backed analysis14

Review basis

Research-based review: the AppDuo Editorial Team compiled it from official pages, documentation, app stores, press and user feedback, without hands-on testing. Every claim links to a source with the date it was checked.

14 reference sources

Information updated Nov 11, 2026

How we review
LINE logo

LINE Review

Free messaging and calling app known for stickers, popular in Japan, Thailand and Taiwan

By Official AppDuo editorial team · Updated

  • iOS
  • Android
Freemium · $4.99/mo
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Decide at a glance

Our verdict

LINE suits people whose friends, family or contacts are in Japan, Thailand, Taiwan or Indonesia, where it is widely used, and who want free messaging and calls with stickers. The trade-offs are store ratings around 3 out of 5, ads, and three corrective actions from Japanese regulators on data protection since 2024.

Best for: People who need to reach friends, family or work contacts in markets where LINE is widely used (Japan, Thailand, Taiwan, Indonesia)

Skip it if: Users for whom privacy comes first: since 2024 MIC has twice, and the PPC once, required LY Corporation to fix its handling of user data

Pros

  • Free messaging, voice and video calls per the LINE homepage
  • Letter Sealing encrypts messages, call history and location; per Wikipedia, end-to-end encryption has been the default since July 2016
  • Interface in 17 languages per the App Store (English, Japanese, Korean, Thai, Indonesian, Vietnamese…), with iPhone, iPad, Apple Watch, Wear OS and desktop versions

Cons

  • Low store scores: 3.2/5 (US App Store), 3.0/5 (Vietnam App Store), 3.1/5 (Google Play)
  • Three corrective actions from Japanese regulators: MIC and the PPC (Mar 2024) after unauthorized access via NAVER Cloud, and MIC (Jul 2026) over LINE Games sending user identifiers to a third party
All pros and cons · Who is it for?

Pros

  • 1B+ downloads on Google Play; per Wikipedia, roughly 194 million monthly active users in 2025

Cons

  • Under the terms, paid subscription fees and LINE Coin are non-refundable unless the law requires otherwise
  • Contains ads (per the Google Play label)

Best for

  • Users who like stickers, themes and chat customization

Experience & key features

What is LINE?

LINE is a messaging and calling app from LY Corporation. Per Wikipedia it launched in Japan in June 2011, in the wake of the Tohoku earthquake, is strongest in Japan, Thailand, Taiwan and Indonesia, and had roughly 194 million monthly active users in 2025. The homepage calls it "more than just a messenger app" and says voice calls and messages are free.

Key features

Per the App Store and Google Play descriptions: messaging, voice and video calls, stickers, emoji and themes; a Home tab with friends, birthdays and the sticker shop; Keep Memo, a private chat for temporarily storing your own messages, photos and videos; and Letter Sealing, which encrypts messages, call history and location. The app runs on iPhone, iPad, Apple Watch, Wear OS and desktop.

Pricing and value

The app is free. The US App Store's in-app purchase list shows LINE Coin from $0.99 (50 Coin) to $22.99 (1,600 Coin) and a "Monthly Plan" at $4.99/month, without saying what the plan includes. LINE's terms say subscription fees already paid are not refunded and Coin is not refunded for any reason unless the law requires it. Google Play also labels the app as containing ads.

More analysis

Privacy and documented incidents

According to MIC, the 2023 leak began when a NAVER Cloud subcontractor was infected with malware, which gave attackers a path into LY Corporation's internal systems. MIC issued administrative guidance on 5 March 2024 and the PPC a recommendation on 28 March 2024. By July 2026 LY Corporation reported that its reporting and most prevention measures were complete. On 31 July 2026 MIC issued guidance again because Treenod, which operates LINE Games, sent user identifiers to a third-party analytics provider from 25 May 2022 to 3 April 2026. See the incidents section for details.

Who it's for and how it compares

LINE makes sense when the people you need to reach already use it; a messaging app's value lies in its network. If encryption and privacy come first, compare it with Signal; for broad international reach, WhatsApp, Telegram and Viber are the usual alternatives. KakaoTalk is the common choice in South Korea and Zalo in Vietnam.

Screenshots

App Store product image of the LINE chat screen (iPhone)
App Store product image of the LINE chat screen (iPhone)
App Store product image of the LINE sticker shop (iPhone)
App Store product image of the LINE sticker shop (iPhone)
App Store product image of LINE voice and video calls (iPhone)
App Store product image of LINE voice and video calls (iPhone)

Plans & pricing

Prices last verified Nov 11, 2026

Free

Personal

Free

The LINE homepage says voice calls and messages are free. The App Store lists the app as free with in-app purchases (LINE Coin, Monthly Plan); Google Play also labels it as containing ads.

Monthly Plan (in-app subscription)

Personal

$4.99/mo

The US App Store lists "Monthly Plan" at $4.99/month (the entry appears twice). The store does not say what it includes and AppDuo found no LINE page describing it, so its benefits are not stated here.

LINE Coin

Personal

Contact sales

Prepaid units for paid content and services. The US App Store's in-app purchase list runs from 50 Coin ($0.99) to 1,600 Coin ($22.99). LINE's terms say Coins are not refunded for any reason unless the law requires it.

Free plan limits
Messaging, voice and video calls are free per the homepage and store descriptions; stickers, themes and some other services are paid.
Free trial
No free trial
Cancellation & refunds

LINE's terms say subscriptions can be cancelled at any time, but fees already paid are not refunded, including pro rata, and a subscription may auto-renew if not cancelled in time. LINE Coin is not refunded for any reason. The only exception is where the law requires a refund.

Privacy

Per the App Store and Google Play descriptions, LINE's Letter Sealing encrypts messages, call history and location data; per Wikipedia, end-to-end encryption became the default in July 2016. The regulatory record is weaker. After unauthorized access via NAVER Cloud, Japan's Ministry of Internal Affairs and Communications (MIC) issued written administrative guidance on 5 March 2024 and the Personal Information Protection Commission (PPC) issued a recommendation on 28 March 2024. On 31 July 2026 MIC issued guidance again because the operator of LINE Games sent user identifiers to an ad-analytics provider without telling users. In 2021 an independent committee found LINE had misstated to users where their data was stored.

Official pricing page

LINE alternatives

All alternatives

Controversies & incidents

Issues documented by the press, regulators, courts or the vendor itself. Every item is sourced; unproven claims are labelled as allegations. Last researched: Nov 11, 2026

  • Medium impactConfirmedRegulator ·

    MIC guidance after LINE Games sent user data to an analytics provider

    Per MIC, Treenod (operator of LINE Games) sent user identifiers to a third-party analytics provider for nearly four years, without LY's approval and without notifying users.

    Read the full account

    Per MIC's 31 July 2026 release, Treenod, which develops and operates the LINE Games app for LY, sent user identifiers (MIDs) and other specified user information from devices to a third-party data analytics provider for advertising analysis, from 25 May 2022 to 3 April 2026. MIC states that LY did not approve this, users were not notified, and the transmissions violated Article 27-12 of the Telecommunications Business Act. MIC counts about 8.03 million instances of data (about 7.52 million involving users in Japan). LY's 16 July 2026 notice breaks this down into about 7.10 million instances tied to about 6.10 million users, plus about 0.93 million guest-play instances that could not be tied to individuals, across LINE PokoPoko, LINE Pokopang Town and LINE Pokopang. Citing Articles 27-5 and 27-12, MIC asked LY to manage specified user information properly, comply with external transmission rules, prevent recurrence and report on implementation, and sternly cautioned the company.

    Vendor response

    In its 16 July 2026 notice and apology, LY said the identifiers are random internal strings, not LINE IDs; the transmission has stopped, the ad-tool provider has deleted the data, no misuse has been found, and affected users are being notified individually. LY attributed the cause to neither it nor the partner adequately reviewing the tool's configuration when its settings changed.

    Sources:MIC press release (2026-07-31)LY Corporation notice (2026-07-16)

  • Medium impactResolvedSecurity ·

    Unauthorized access via NAVER Cloud; MIC and PPC corrective actions

    Per MIC, a NAVER Cloud subcontractor was infected with malware, leading to unauthorized access to LY Corporation's systems and a breach of LINE users' communications secrecy. Both MIC and the PPC required corrective action.

    Read the full account

    On 5 March 2024 MIC issued written administrative guidance to LY Corporation, citing insufficient safety management, cybersecurity and contractor management, and asked for a fundamental review, stronger group-wide security governance and thorough user support. On 28 March 2024 the PPC issued a recommendation and a request for reports, citing inadequate technical and organizational safety management. According to The Register, over 510,000 users' data was exposed and former staff credentials sat in an Active Directory shared with NAVER; the article does not specify the data types. Wikipedia cites over 440,000 items for the October 2023 disclosure, so AppDuo does not assert a single figure. LY Corporation's page (updated 21 July 2026) lists most measures as completed: core systems separated from NAVER Cloud (March 2025), subsidiaries' systems separated (March 2026), two-factor authentication on all internal systems (October 2024) and use of NAVER technology ended (March 2026); some items, such as subcontractor management, are ongoing.

    Vendor response

    Per The Register, LINE accepted MIC's recommendations. LY Corporation filed recurrence-prevention reports with MIC on 1 April 2024 and with the PPC on 26 April 2024, followed by periodic updates, and announced on 21 July 2026 that its reporting was complete.

    Sources:MIC press release (2024-03-05)The Register (2024-03-06)LY Corporation recurrence prevention measuresLY Corporation PPC recurrence prevention page

  • Medium impactResolvedPrivacy ·

    Data handled in China and stored in South Korea despite LINE saying it stayed in Japan

    Per The Register, an independent committee found LINE had outsourced some data handling to China without considering possible Chinese government access, and had wrongly told users all data was stored in Japan.

    Read the full account

    Per Wikipedia, in March 2021 it emerged that engineers at a Shanghai-based affiliate could access stored messages and personal information, and that users' photos and videos were stored on a server in South Korea. On 18 October 2021 Z Holdings released the report of its Special Advisory Committee on Global Data Governance. Per The Register, the committee said LINE had not taken Japan's economic security into account when outsourcing some data handling to China, and that LINE's claim to users that all data was stored in Japan was false. It recommended new data-security committees, accurate user communications and an understanding of the laws of the jurisdictions involved. AppDuo did not read the original report, so no further detail is given.

    Vendor response

    Per The Register, LINE apologized, promised to do better and published guidance on how it handles law-enforcement requests.

    Sources:The Register (2021-10-19)Wikipedia: Line (software)

Frequently asked questions

Is LINE free?

Yes. The LINE homepage says voice calls and messages are free, and the stores list the app as free with in-app purchases (LINE Coin, a Monthly Plan).

Does LINE support Vietnamese?

Yes. The App Store lists Vietnamese among the app's 17 languages, alongside English, Japanese, Korean, Thai, Indonesian and others.

Does LINE encrypt messages?

LINE says Letter Sealing encrypts messages, call history and location information; per Wikipedia, end-to-end encryption has been the default since July 2016. Per The Register (2021), LINE's law-enforcement guidance says it complies with Japanese law and may disclose messages that were not end-to-end encrypted.

Can I get a refund on LINE Coin?

Under LINE's terms, Coins are not refunded for any reason unless applicable law requires a refund.

Review evidence & sources14

Scores

Ease of use
7.3
Why this score

The interface comes in 17 languages per the App Store, and the app runs on phones, watches and desktop. Store scores of only 3.0 to 3.2 out of 5 hold the score back; AppDuo did not read individual reviews, so the reasons behind them are unknown.

Features
7.4
Why this score

Per the store descriptions: voice and video calls, messaging, stickers, themes, a Home tab, the private Keep Memo chat and Letter Sealing. AppDuo did not review LINE's other services, so they are not counted.

Value for money
7.5
Why this score

Basic messaging and calls are free; money is only spent on stickers, themes, LINE Coin or the Monthly Plan ($4.99/month on the US App Store). Marked down for ads and because, under the terms, paid subscription fees and Coin are non-refundable.

Performance
6.8
Why this score

AppDuo found no independent data on speed or stability. The score rests on store ratings of 3.0 to 3.2 out of 5 across millions of reviews and 1B+ Google Play downloads.

Support
5.0
Why this score

LINE's help center offers FAQ articles and an inquiry form; it does not mention live chat, email or phone. The terms of service document cancellation and refund rules. The score matches other free messengers that offer only self-help and a form.

Privacy & security
5.5
Why this score

There is Letter Sealing and, per Wikipedia, default end-to-end encryption since 2016. But since 2024 LY Corporation has faced three corrective actions: MIC (5 March 2024) and the PPC (28 March 2024) after unauthorized access via NAVER Cloud, then MIC (31 July 2026) over LINE Games sending user identifiers to a third party without notice. In 2021 an independent committee found LINE had misstated where data was stored. LY reports it has separated its systems from NAVER and completed most prevention measures.

What users say

Sources

Specs & compatibility
Developer
LY Corporation
Headquarters
Japan
Launched
2011
Category
Social

Capabilities

  • Mobile app
  • End-to-end encryption

Platforms

  • iOS
  • Android

Interface languages

  • English
  • Vietnamese
  • Japanese
  • Chinese
  • Spanish
  • French
  • Korean
  • German
  • Portuguese
  • Russian
  • Thai
  • Indonesian

Integrations

  • Apple Watch
  • Wear OS

Support

  • Help center

Change history

  1. Update.MIC issued written administrative guidance to LY Corporation over LINE Games data sent to a third-party analytics provider.
  2. Update.Japan's Personal Information Protection Commission (PPC) issued LY Corporation a recommendation and a request for reports over the unauthorized access.
  3. Update.MIC issued written administrative guidance to LY Corporation after the unauthorized access via NAVER Cloud.
Full change history (8)
  1. Update.Z Holdings' independent advisory committee published its report on LINE's global data governance.
  2. Company.Line Corporation merged with Z Holdings (the Yahoo! Japan operator) and was later renamed LY Corporation (2023).
  3. Company.Line Corporation held IPOs in New York and Tokyo; it delisted in late 2020.
  4. Feature.LINE introduced opt-in end-to-end encryption (Letter Sealing); it became the default in July 2016.
  5. Launch.LINE launched in Japan, developed by NHN Japan (a Naver subsidiary), in the wake of the Tohoku earthquake.
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